Volunteer engagement and attraction

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Volunteer engagement and attraction

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Volunteer engagement and attraction

  1. 1. Volunteer engagement and attraction – TERRAL Team A5
  2. 2. 1 – Current Situation Girls 06-07 07-08 08-09 09-10 10-11 Participants 134 139 145 134 136 Volunteers 166 179 182 184 166 Hours/Wk Participants 1,340 1,390 1,450 1,340 1,360 1@1 Volunteers 332 358 364 368 332 Volunteer Gap (1,008) (1,032) (1,086) (972) (1,028) # of Volunteers Needed 504 516 543 486 514 %age 24.8% 25.8% 25.1% 27.5% 24.4% Adults 06-07 07-08 08-09 09-10 10-11 Participants 82 123 145 116 122 Volunteers 25 44 53 52 46 Hours/Wk Participants 328 492 580 464 488 3@1 Volunteers 150 264 318 312 276 Volunteer Gap (178) (228) (262) (152) (212) # of Volunteers Needed 89 114 131 76 106 %age 45.7% 53.7% 54.8% 67.2% 56.6% TOTAL Gap Hours/Wk (1,186) (1,260) (1,348) (1,124) (1,240) # of Volunteers Needed 593 630 674 562 620 Urgent need for new volunteers and for increase participation of current volunteers Assumption: Each volunteer puts in an average of 2 hours per week. Each child needs to be instructed 2 hours per day, 5 days per week. Each adult for 2 hours per day, 2 days per week. Team A5
  3. 3. 2 – New Volunteer AttractionAs there are 3 different volunteer profiles, there is a need for a specific approachto each group, targeting issues and places.Jubiladas•NGOS that work with retired people in Barcelona (especially in Raval) – Putting togetherpeople with available time and no companionship with the students that need a tutor, butthat do not have one available.•Churches that have senior groups•Social Centers and Retired HomesProfessionals•Target the Corporate Social Responsibility area of companies, to create partnerships soemployees can volunteer as part of the current volunteer programs at those companies. Team A5
  4. 4. 2 – New Volunteer AttractionAs there are 3 different volunteer profiles, there is a need for a specific approachto each group, targeting issues and places.Students•Target the social responsibility or volunteering student clubs that already exist in theschools, as to attract students that are already interested in volunteering.•Create a line of “Administrative -Volunteers” - allow students to volunteer not only inteaching, but also in administrative activities, such as marketing, accounting, Recruiting,financing and fundraising, metrics, PR – That would allow students that have an interest involunteer, but have no teaching skills, to engage with Terral. (Professionals could alsovolunteer in this area) Team A5
  5. 5. 3 – Engaging with volunteersIncrease the participation of the current volunteers and use their skills toimprove the performance of Terral and to attract other volunteers.Use the Network Effect•Create groups of 3 new volunteers that give mutual support, back-up in case of absence,and incentivize participation. This group would be mediated by a more experiencedvolunteer (6 months of experience) that is also part of his own group. Use positive peer pressure to increase participation and decrease absences. As one person vouches for another, they are less prone to not participate. 1 year 6 months Team A5
  6. 6. 3 – Engaging with volunteersIncrease the participation of the current volunteers and use their skills toimprove the performance of Terral and to attract other volunteers. Create a “career path” for volunteers. •After 6 months of participation volunteers are allowed to : Mentor a group of new volunteers Participate in specific educational projects like: Art exhibition Preparing a dinner for parents and volunteers Dance recitals Participate in specific administrative taskforces Digital marketing Volunteer Recruiting Fundraising Contacting Companies or other NGOs •After participating in in one taskforce or one educational project, volunteers can propose and lead taskforces and educational projects. These projects should be presented in the quarterly meeting. •Administrative volunteers would start on a task force before proposing new ones Team A5
  7. 7. 3 – Engaging with volunteersIncrease the participation of the current volunteers and use their skills toimprove the performance of Terral and to attract other volunteers. Use Tools to increase engagement and Word of Mouth •Volunteers’ Facebook Group – Create a Facebook page for volunteers in which they can share ideas, see the calendar, divulge Terral to their own networks •Create a Certificate of Participation when a volunteer reaches a certain number of hours. •Social Tourism – Have some of the children give tours of Raval. Teach them the history of the neighbourhood and history of Barcelona. That is an opportunity for them to generate some revenue for themselves, to promote Terral and to increase spontaneous donations from tourists Team A5
  8. 8. Thank You lucas.souza@iese.net Team A5

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