Metrics of Online Monetization by Gambit

http://getgambit.com http://getgambit.com Mo’ Money, Mo’ Problems We make payments easy. We make payments easy.

http://getgambit.com http://getgambit.com increase your revenue Objective 1. by 10% We make payments easy. We make payments easy.

http://getgambit.com http://getgambit.com Credit Spend by Level: by levels. David King & Siqi Chen. http://bit.ly/ctnwz Get Users Here We make payments easy. We make payments easy.

http://getgambit.com http://getgambit.com What % of overall currency is given out for free from customer support? What % of users make repeat purchases? How soon after joining does a user purchase? What is the ratio of payment method to complaint? Numbers you should (at least want to) know We make payments easy. We make payments easy.

http://getgambit.com http://getgambit.com Score users for Prioritizing User Quality Score = Revenue / Complaints Bonus: Incorporate viral coefficient for long-term value of individual users. We make payments easy. We make payments easy.

http://getgambit.com http://getgambit.com Metrics We Track Revenue by payment type: We make payments easy. We make payments easy.

http://getgambit.com http://getgambit.com Revenue by advertising partners: Revenue by client (look for outliers): Metrics We Track We make payments easy. We make payments easy.

http://getgambit.com http://getgambit.com Family Feud of Top Monetizing Countries Monthly ARPPU We make payments easy. We make payments easy. USA $6.07 Austria $5.17 Netherlands $4.94 Switzerland $4.73 Belgium $4.28 Norway $4.25 UK $4.02 Finland $3.47 Ireland $3.42 Sweden $3.10

http://getgambit.com http://getgambit.com Did you know? Now you know! ARPPU for August $8.45 $8.67 $3.20 $3.20 We make payments easy. We make payments easy.

http://getgambit.com http://getgambit.com Ideal user age to target: Bonus: for 33 year olds, monthly ARPPU male user = $3.6; women = $2.5 Did you know? Now you know! 33 (born in 1976) We make payments easy. We make payments easy. Year ARPPU 1964 $3.78 1965 $2.87 1966 $2.04 1967 $3.12 1968 $3.52 1969 $3.16 1970 $3.23 1971 $3.57 1972 $2.89 1973 $3.53 1974 $3.21 1975 $3.27 1976 $3.81 1977 $2.74 1978 $2.99 1979 $2.44 1980 $3.15 1981 $2.93

http://getgambit.com http://getgambit.com Total revenue with and without offers over 6 months. Did you know? Now you know! We make payments easy. We make payments easy.

http://getgambit.com http://getgambit.com Mobile Revenue increases direct payment revenue by 8.42% Did you know? Now you know! We make payments easy. We make payments easy. Country Monthly ARPPU us $3.44 uk $3.84 no $3.36 se $2.88 dk $3.72 at $6.48 de $2.39 fr $1.13 ca $1.77 au $1.34 nl $1.02 fi $4.06 cz $2.11

http://getgambit.com http://getgambit.com Offer Revenue increases overall revenue by 11.8% on FB Apps. Did you know? Now you know! We make payments easy. We make payments easy.

http://getgambit.com http://getgambit.com Test your Exchange Rates 5X Increase in Revenue!!! Did you know? Now you know! We make payments easy. We make payments easy.

http://getgambit.com http://getgambit.com Offering $20/month subscription for only $1 the first month increased conversions 5x Case Study: BetArcade
churn rate only increased 10%
We make payments easy. We make payments easy.

http://getgambit.com http://getgambit.com Adding Amazon payments increased one clients direct payment revenue 17.3% Did you know? Now you know! We make payments easy. We make payments easy.

http://getgambit.com http://getgambit.com One-click credit cards increases CC conversion 14%. Did you know? Now you know! Bonus: Automatically figure out card type by # We make payments easy. We make payments easy.

http://getgambit.com http://getgambit.com Integrate seasonal or high quality offers for potential 15-20% one day boosts in revenue. Did you know? Now you know! We make payments easy. We make payments easy.

http://getgambit.com http://getgambit.com Add header image for your Paypal purchases, increases conversion up to 1%. So close to flying to Austin, Texas:) Bonus: add dynamic text for bonus. We make payments easy. We make payments easy.

http://getgambit.com http://getgambit.com
Internationalize in specific countries
Test new payment methods in creative places
Build applications for specific demographics
Take-aways We make payments easy. We make payments easy. 5% +

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Metrics of Online Monetization by Gambit

by Gambit on Sep 11, 2009

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Metrics of Online Monetization by Gambit — Presentation Transcript