Checkout Report Webinar by Elastic Path and Netconcepts

Slide 1: The Ecommerce Checkout Report A Study of the Checkout Tactics of the Top 100 Online Retailers Visit the companion blog to ask questions, share test results or comment: www.elasticpath.com/ecommerce-checkout-report/ Th e E c om m e rc e C h e c kout R e port

Slide 2: Panelists Jason Billingsley Co-founder & VP Marketing Elastic Path Software Stephan Spencer Founder & President Netconcepts Th e E c om m e rc e C h e c kout R e port

Slide 3: So where did the numbers come from? 1. Top 100 online retailers according to Internet Retailer Top 500 Guide 2. Observational study 3. Data collected in February 2007 4. Growth and conversion rate data from IR Top 500 Guide Th e E c om m e rc e C h e c kout R e port

Slide 4: What was the purpose of the study? Th e E c om m e rc e C h e c kout R e port

Slide 5: How did we segment? Apparel and High Tech and Accessories Office Low average High average order value order value ov un er de $7 r $7 7 7 Th e E c om m e rc e C h e c kout R e port

Slide 6: 23 Checkout Tactics of the Top 100 Online Retailers Th e E c om m e rc e C h e c kout R e port

Slide 7: Th e E c om m e rc e C h e c kout R e port

Slide 8: Is navigation or search available? Th e E c om m e rc e C h e c kout R e port

Slide 10: Number of pages in checkout process? Th e E c om m e rc e C h e c kout R e port

Slide 12: Is there coupon code entry? Th e E c om m e rc e C h e c kout R e port

Slide 14: Can you edit items during checkout? Th e E c om m e rc e C h e c kout R e port

Slide 15: Is Ajax used within the checkout? Th e E c om m e rc e C h e c kout R e port

Slide 17: Does account creation or log in take you out of the checkout? Th e E c om m e rc e C h e c kout R e port

Slide 19: How are errors displayed? Th e E c om m e rc e C h e c kout R e port

Slide 21: Are alternative payments accepted? Th e E c om m e rc e C h e c kout R e port

Slide 23: Is live chat prevalent during checkout? Th e E c om m e rc e C h e c kout R e port

Slide 25: Is a phone number prevalent during checkout? Th e E c om m e rc e C h e c kout R e port

Slide 27: Is an address prevalent during checkout? Th e E c om m e rc e C h e c kout R e port

Slide 29: Are return policies prevalent during checkout? Th e E c om m e rc e C h e c kout R e port

Slide 31: Can you see shipping estimates prior to entering personal info? Th e E c om m e rc e C h e c kout R e port

Slide 33: Are security badges shown? Th e E c om m e rc e C h e c kout R e port

Slide 35: Are estimated shipping dates displayed? Th e E c om m e rc e C h e c kout R e port

Slide 37: Can you checkout as a guest or anonymously? Th e E c om m e rc e C h e c kout R e port

Slide 39: Are cart items always visible during checkout? Th e E c om m e rc e C h e c kout R e port

Slide 41: Is the cart total always visible during checkout? Th e E c om m e rc e C h e c kout R e port

Slide 43: Is a CVV (Card Verification Value) number required? Th e E c om m e rc e C h e c kout R e port

Slide 44: Is a final order confirmation screen used? Th e E c om m e rc e C h e c kout R e port

Slide 46: Are cross-sells displayed on the cart page? Th e E c om m e rc e C h e c kout R e port

Slide 48: Are cross-sells displayed during checkout? Th e E c om m e rc e C h e c kout R e port

Slide 50: Can gift wrapping or messaging be added to items? Th e E c om m e rc e C h e c kout R e port

Slide 51: Things to remember 1. Testing is the best way to validate the effectiveness of any checkout tactic 2. What works in one vertical may not work in yours 3. Ecommerce is fun! …and test some more. Did you know? Over 20% of Add to Cart buttons are blue; 15% red. Want to see the Add to Cart buttons of all Top 100 Online Retailers? www.getelastic.com/add-to-cart-buttons/ Th e E c om m e rc e C h e c kout R e port

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