Checkout Report Webinar by Elastic Path and Netconcepts

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

2 comments

Comments 1 - 2 of 2 previous next Post a comment

  • gueste54668 gueste54668 2 years ago
    Really good, thanks for the link's to clicktale and so on.

  • guest5a3d2b guest5a3d2b 2 years ago
    Hi guys: just saw the presentation and loved it. However, on one point I have a disagreement. For the 'enter coupon' code you made the astute argument that it entices shoppers to leave the site and hunt for the code, an act that might expose them to a new site. My hunch is that once people establish a relationship with a retailer they prefer to stick around (my relationship with amazon extends beyond lowest prices) so what I would do is show the 'enter coupon' code for registered (or past) shoppers and not show it for first time buyers. What do you think? http://betterretail.wordpress.com/

Post a comment
Embed Video
Edit your comment Cancel

23 Favorites

Checkout Report Webinar by Elastic Path and Netconcepts - Presentation Transcript

  1. The Ecommerce Checkout Report A Study of the Checkout Tactics of the Top 100 Online Retailers Visit the companion blog to ask questions, share test results or comment: www.elasticpath.com/ecommerce-checkout-report/
  2. Panelists Jason Billingsley Co-founder & VP Marketing Elastic Path Software Stephan Spencer Founder & President Netconcepts
  3. So where did the numbers come from?
    • Top 100 online retailers according to Internet Retailer Top 500 Guide
    • Observational study
    • Data collected in February 2007
    • Growth and conversion rate data from IR Top 500 Guide
  4. What was the purpose of the study?
  5. How did we segment? Apparel and Accessories High Tech and Office Low average order value High average order value under $77 over $77
  6. 23 Checkout Tactics of the Top 100 Online Retailers
  7.  
  8. Is navigation or search available?
  9.  
  10. Number of pages in checkout process?
  11.  
  12. Is there coupon code entry?
  13.  
  14. Can you edit items during checkout?
  15. Is Ajax used within the checkout?
  16.  
  17. Does account creation or log in take you out of the checkout?
  18.  
  19. How are errors displayed?
  20.  
  21. Are alternative payments accepted?
  22.  
  23. Is live chat prevalent during checkout?
  24.  
  25. Is a phone number prevalent during checkout?
  26.  
  27. Is an address prevalent during checkout?
  28.  
  29. Are return policies prevalent during checkout?
  30.  
  31. Can you see shipping estimates prior to entering personal info?
  32.  
  33. Are security badges shown?
  34.  
  35. Are estimated shipping dates displayed?
  36.  
  37. Can you checkout as a guest or anonymously?
  38.  
  39. Are cart items always visible during checkout?
  40.  
  41. Is the cart total always visible during checkout?
  42.  
  43. Is a CVV (Card Verification Value) number required?
  44. Is a final order confirmation screen used?
  45.  
  46. Are cross-sells displayed on the cart page?
  47.  
  48. Are cross-sells displayed during checkout?
  49.  
  50. Can gift wrapping or messaging be added to items?
  51. Things to remember Did you know? Over 20% of Add to Cart buttons are blue; 15% red. Want to see the Add to Cart buttons of all Top 100 Online Retailers? www.getelastic.com/add-to-cart-buttons/
    • Testing is the best way to validate the effectiveness of any checkout tactic
    • What works in one vertical may not work in yours
    • Ecommerce is fun! …and test some more.

getelasticgetelastic, 2 years ago

custom

8668 views, 23 favs, 14 embeds more stats

The report attempts to answer questions like: Does more

More Info

© All Rights Reserved

Go to text version
  • Total Views 8668
    • 7090 on SlideShare
    • 1578 from embeds
  • Comments 2
  • Favorites 23
  • Downloads 0
Most viewed embeds
  • 1314 views on http://www.getelastic.com
  • 210 views on http://www.elasticpath.com
  • 16 views on http://www.marketingonthebeach.com
  • 15 views on http://www.ffeugas.com
  • 10 views on http://elasticpath.com

more

All embeds
  • 1314 views on http://www.getelastic.com
  • 210 views on http://www.elasticpath.com
  • 16 views on http://www.marketingonthebeach.com
  • 15 views on http://www.ffeugas.com
  • 10 views on http://elasticpath.com
  • 4 views on http://www.japhy.at
  • 2 views on http://kpis.ru
  • 1 views on http://www2.elasticpath.com
  • 1 views on http://marketingonthebeach.com
  • 1 views on https://www.elasticpath.com
  • 1 views on http://209.85.135.104
  • 1 views on http://10.10.3.97:8080
  • 1 views on http://static.slideshare.net
  • 1 views on http://veillefotovista.blogspot.com

less

Flagged as inappropriate Flag as inappropriate
Flag as innappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel

Categories