• Save
Social Media All Stars 10000 Free Clicks - Part 2
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
703
On Slideshare
688
From Embeds
15
Number of Embeds
2

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 15

http://advancedfacebook.yolasite.com 9
http://sitebuilder.yola.com 6

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media All-Stars Part 2: Choosing Keywords 10/25/2011COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 1 Permission Which Does Not Include Electronic Mail
  • 2. Keywords = Business Model• Target all 4 components of your business model 1) Value Proposition • What makes your product / service valuable to another person, company, or organization. 2) Transaction Model • How many steps does it take to get a consumer to take your desired action? 3) Feature Set • The specific capabilities, characteristics, or attributes of a product / service 4) Benefit Set • The advantages that will be received by the consumer if they purchase your product/service COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 2 Permission Which Does Not Include Electronic Mail
  • 3. Choosing Keywords• Include all the “qualities” of your item – Who would want it – Why they would want it – Why yours is better – Why buy it from you• How clever you can be at communicating the 4 pieces of your business model. – Say it in multiple ways. Use slang, synonyms, different styles, … COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 3 Permission Which Does Not Include Electronic Mail
  • 4. Example KohlsCOPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 4 Permission Which Does Not Include Electronic Mail
  • 5. Value PropositionCOPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 5 Permission Which Does Not Include Electronic Mail
  • 6. Value Proposition for Kohl’s Ad• Great Discount – 40% Off• Free Shipping Every Day• Great Brands• Bonus Buys• Extra Discount if you use your charge card• Redeem Kohl’s Cash COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 6 Permission Which Does Not Include Electronic Mail
  • 7. Transaction ModelKohl’s “Bricks” Kohl’s “Clicks” COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 7 Permission Which Does Not Include Electronic Mail
  • 8. Transaction Model• Kohl’s – Creates incentives online that you can’t get in the physical store – Creates incentives in the physical store that you can’t get online – Cheaper to create more and faster incentives online – Can create trust in a physical store COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 8 Permission Which Does Not Include Electronic Mail
  • 9. Feature Set• KOHL’S • Target – Has discounts – Has discounts – More basic – More stylish – Focused heavily on – Has some brands and discounts labels – Targeted to a mostly – Targeted mostly to female demographic families as a whole – Not very – Brighter colors, denoting – brand focused more of a blend between a boutique and a large store COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 9 Permission Which Does Not Include Electronic Mail
  • 10. Feature SetKohl’s MORE ABOUT DISCOUNTS Target MORE ABOUT STYLE COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 10 Permission Which Does Not Include Electronic Mail
  • 11. Benefit Set10 examples of tangible (Physical)• Soft• Warm• Moves easily with you• Colorful• Available in any color• Customize it• Hands Free Phone - Dont have to dial while driving• CD Changer - Play multiple songs• DVR - Record your favorite TV shows and watch them while fast-forwarding through commercials COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 11 Permission Which Does Not Include Electronic Mail
  • 12. Benefit Set10 Examples of Intangible (emotional)• Feel better about yourself• Look taller• Be the envy of your friends• Be green - save environment• Improve your self• Save Time – “I can have it done this morning"• Reduce costs• Reduce downtime• Share with your friends• Take heart in knowing that you own the absolutely best COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 12 Permission Which Does Not Include Electronic Mail
  • 13. Benefit SetKohl’s – Expect Great Things – Target – Bulls Eye – Culture,Getting great value from lots ofthings taste at a low price COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 13 Permission Which Does Not Include Electronic Mail
  • 14. Kohl’s Business Model• Value Proposition –Get Discounts, Free Shipping, Great Brands, Bonus Buys, Extra Discounts if you use your Kohl’s charge card, earn Kohl’s Cash• Transaction Model –Bricks and Clicks. Online only incentives, Offline only incentives, Online is cheaper/faster, physical store instill trust COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 14 Permission Which Does Not Include Electronic Mail
  • 15. Kohl’s Business Model Cont.•Feature Set –High quality brand name products at a discount price. Includes all items they sell, what quality, types of items, brands, specific products and selling categoriesHome Products Women Products-Brands -Brands •Simply Vera Wang • Jennifer Lopez Collection •Food Network • Vera Wang •Home Classics • Sonoma Life + Style-Items for -Items for •Bedroom • Plus size •Bathroom • Petite •Kitchen • Maternity-Specific Items -Specific Items •Bryce Embroidered 4-pc Bed Set •Jennifer Lopez Cut-Out Turtleneck sweater •“The Witch Is In” Hand Towel dress • KitchenAid Artisan Design 5-qt. Stand •Simply Vera Wang Peet-Toe High Heels Mixer •Oh Baby by Motherhood™ Solid Tee COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 15 Permission Which Does Not Include Electronic Mail
  • 16. Kohl’s Business Model Cont.• Benefit Set Jennifer Lopez Collection: Feel glamourous wearing a contemporay design by Jennifer Lopez “The Witch Is In” Hand Towel: Fun graphic and witches hat appliqué adds a humorous look to your bathroom décor KitchenAid Artisan Design 5-qt. Stand Mixer: Own the tools that will make you the star entertainer you always wanted to be AntiAging Pore Refiner Cream: Reduces costs as it’s an all-in- one product. Also reduces shine, controls oil and shrinks pores Rope Hammock: Take heart in knowing that your outdoor hammock will withstand the elements and last for years to come COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 16 Permission Which Does Not Include Electronic Mail
  • 17. Value Proposition Keywords• Great prices • Earn Kohl’s cash• Awesome Sale • Redeem Kohl’s cash• Winter jackets on • $10 Kohls cash/$50 sale spent• 99¢ shipping • Spend Kohl’s Cash• Patio furniture on • 15% off everything sale COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 17 Permission Which Does Not Include Electronic Mail
  • 18. Transaction Model Keywords• Store hours vary • New York Store is• Department store energy star• Kohls card • Hassle-Free returns• Denver store is solar • Online exclusive paneled sales• Kohls Most value • Available 24 hours a customer card day • Store locator COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 18 Permission Which Does Not Include Electronic Mail
  • 19. Feature Set Keywords• Jennifer Lopez • Halloween witches collection: décor towels Contemporary sexy • Down alternative glamour comforter• Mark Anthony: • Soft cotton geometric timeless style, striped pattern elegance, Radcliff quilt sophistication • Woolux braided• Luxurious warm plush design, round chair blanket pads COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 19 Permission Which Does Not Include Electronic Mail
  • 20. Benefit Set Keywords• Game day Texas • Soft, non-irritating Rangers hats bedding• Allergy-free bedding • Celebrate the World• Soft Leather shoes Series with a mold to your foot Cardinals tee shirt• Chip proof dishes • Weatherproof• No wheezing pillows hammock COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 20 Permission Which Does Not Include Electronic Mail
  • 21. Next Steps• Now we’ve shown you how to develop keywords do the same for your brands, products and services• Submit your keywords to us• We’ll return four sets of keywords, plus “who to follow”, “what content to publish” and original content COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 21 Permission Which Does Not Include Electronic Mail
  • 22. Social Media All-Stars • Learn the ABCs of Social Media – Weekly on Tuesdays • Take 10 keywords and learn how to find 500 new customers (buyers versus followers) • Learn top tools for monitoring, research publishing, advertising, and video productionCOPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 22 Permission Which Does Not Include Electronic Mail
  • 23. Why do Social Media All-Stars• We get you customers not just followers• Show you how to get from “followers” and “fans” to customers• How to develop your sales qualification materials• Normally $$$$ thousands of dollars from sales coaches• $50 per month – If you’re ready to get this done fast and skip to the next step COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 23 Permission Which Does Not Include Electronic Mail
  • 24. Other Packages• We do it all for you!• Account Manager• $500 per month, 1000 fans and followers, 30 days content, we make 5 business models for you and rank them for effectiveness• $1500 per month, 1500 brand advocates (last step before customer), $5000 per month for 5000 brand advocates – Get in-depth reports no extra charge – Location – Other accounts they have in social media (on Klout, Linkedin, YouTube, Flickr, Klout and other social media accounts) – Retargeting keywords (additional audiences that are “showing up”) COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 24 Permission Which Does Not Include Electronic Mail
  • 25. For more information on Get Clickable see: http://letsgetclickable.comFor More information on the Social Media All-Stars Promotion see: http://www.letsgetclickable.com/pro motions-page.php COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 25 Permission Which Does Not Include Electronic Mail