Social media all stars 10000 free clicks - part 1 final3
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Social media all stars 10000 free clicks - part 1 final3

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Details for Get Clickable's 1000 Free Clicks Promotion!

Details for Get Clickable's 1000 Free Clicks Promotion!

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Social media all stars 10000 free clicks - part 1 final3 Social media all stars 10000 free clicks - part 1 final3 Presentation Transcript

  • Social Media All-Stars Introduction Meeting 10/4/2011COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 1 Permission Which Does Not Include Electronic Mail
  • 10,000 FREE Clicks • Give us 10 keywords • 500 new customers to follow • 30 days of FB and Twitter content • 20 new blog suggestions • Guarantee: After 30 days you will have 10,000 free clicksCOPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 2 Permission Which Does Not Include Electronic Mail
  • Web 1.0• Since mid 1990’s –AOL, Yahoo and slightly later Google –Built on “clicks” and “impressions” COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 3 Permission Which Does Not Include Electronic Mail
  • Web 2.0• 2006 Facebook, Google, Twitter, & 550+ other major social networks• Enables Get Clickable to create a rich set of human behavioral understanding tied to advertising. • Gather data about: – Interest – Purchase intent – Behaviors COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 4 Permission Which Does Not Include Electronic Mail
  • Web 2.0 Popular SitesCOPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 5 Permission Which Does Not Include Electronic Mail
  • Current State of Online Marketing• Web 1.0 leaders have not kept up – Don’t address a users interests – Behind in creating consumer profile matching system to target advertising and drive clear controllable results – Even Facebook has just NOW announced changes to address users based on what they have expressed COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 6 Permission Which Does Not Include Electronic Mail
  • Enter Get Clickable• Address the user with 20% to 200% accuracy (100% targeting accuracy PLUS referrals)• Predict and control growth on mostly any platform• Proprietary datamining methodology, AI algorithms and data management solutions allow advertisers a reach as powerful as television at 1% the cost with 10X more depth in data - in near real time. COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 7 Permission Which Does Not Include Electronic Mail
  • “Big Data”• Creates true synergy between buyer and seller• Consumer is in control for the first time• A consumers can be understood and even welcomes being contacted by the appropriate business – Creates a level of safety in social media – Consumers are willing to release information for things they have declared they truly want COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 8 Permission Which Does Not Include Electronic Mail
  • Business Model• 4 components of a success business model 1) Value Proposition • What makes your product / service valuable to another person, company, or organization 2) Transaction Model • How many steps does it take to get a consumer to take your desired action? 3) Feature Set • The specific capabilities, characteristics, or attributes of a product / service 4) Benefit Set • The advantages that will be received by the consumer if they purchase your product/service COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 9 Permission Which Does Not Include Electronic Mail
  • Value Proposition• Answers Question: Why should I buy your product service – What unique value the customer will receive if they purchase from you • Customer Service • Fast Shipping • Better Quality • Cheaper • Cuter • More red, more blue, … COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 10 Permission Which Does Not Include Electronic Mail
  • Value Proposition - ExampleCOPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 11 Permission Which Does Not Include Electronic Mail
  • Value Proposition for Kohl’s Ad• Great Discount – 40% Off• Free Shipping Every Day• Great Brands• Bonus Buys• Extra Discount if you use your charge card• Redeem Kohl’s Cash COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 12 Permission Which Does Not Include Electronic Mail
  • Transaction Model• How a business creates, delivers and captures value• Types – Bricks and clicks • Traditional store and online store – Cutting out the middle man • Having less people and therefore less price because less people are involved in the business – Franchising / Licensing • Taking a formula and selling it to others COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 13 Permission Which Does Not Include Electronic Mail
  • Transaction Model• Other types – Business reference – Collective business – Component business – Direct sales – Fee in, free out – Freemium – Premium COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 14 Permission Which Does Not Include Electronic Mail
  • Transaction ModelKohl’s “Bricks” Kohl’s “Clicks” COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 15 Permission Which Does Not Include Electronic Mail
  • Transaction Model• Kohl’s – Creates incentives online that you can’t get in the physical store – Creates incentives in the physical store that you can’t get online – Cheaper to create more and faster incentives online – Can create trust in a physical store COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 16 Permission Which Does Not Include Electronic Mail
  • Feature Set• Works in Two Parts – Product Development • What your product really is – Product Marketing • What are the best ways to communicate about your product COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 17 Permission Which Does Not Include Electronic Mail
  • Feature Set• Product Development – Understanding what your customer is looking for – Meeting the needs of your customer – Defining a product/service that meet these needs – Build a long term roadmap – Create and stick to a schedule – Set accurate prices COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 18 Permission Which Does Not Include Electronic Mail
  • Feature Set• Product Marketing – Know what makes your product unique and better – Naming and branding – Analyze data to make sure you are correct and correct if necessary – Launch new products - Continually expand – Know your competition COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 19 Permission Which Does Not Include Electronic Mail
  • Feature Set WHAT’S THE DIFFERENCE BETWEEN KOHL’S AND TARGET?Kohl’s Target COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 20 Permission Which Does Not Include Electronic Mail
  • Feature Set• KOHL’S • Target – Has discounts – Has discounts – More basic – More stylish – Focused heavily on – Has some brands and discounts labels – Targeted to a mostly – Targeted mostly to female demographic families as a whole – Not very – Brighter colors, denoting – brand focused more of a blend between a boutique and a large store COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 21 Permission Which Does Not Include Electronic Mail
  • Feature SetKohl’s MORE ABOUT DISCOUNTS Target MORE ABOUT STYLE COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 22 Permission Which Does Not Include Electronic Mail
  • Benefit Set• Product Benefits: A set of Advantages that will be received by the consumer if they purchase your product/service• Physical – Something you can touch• Emotional – for a good feeling COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 23 Permission Which Does Not Include Electronic Mail
  • Benefit Set10 examples of tangible (Physical)• Soft• Warm• Moves easily with you• Colorful• Available in any color• Customize it• Hands Free Phone - Dont have to dial while driving• CD Changer - Play multiple songs• DVR - Record your favorite TV shows and watch them while fast-forwarding through commercials COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 24 Permission Which Does Not Include Electronic Mail
  • Benefit Set10 Examples of Intangible (emotional)• Feel better about yourself• Look taller• Be the envy of your friends• Be green - save environment• Improve your self• Save Time – “I can have it done this morning"• Reduce costs• Reduce downtime• Share with your friends• Take heart in knowing that you own the absolutely best COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 25 Permission Which Does Not Include Electronic Mail
  • Benefit SetKohl’s – Expect Great Things – Target – Bulls Eye – Culture,Getting great value from lots ofthings taste at a low price COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 26 Permission Which Does Not Include Electronic Mail
  • Keywords• Business Model = Keywords• Include all the “qualities” of your item – Who would want it – Why they would want it – Why yours is better – Why buy it from you• How clever you can be at communicating the 4 pieces of your business model – Say it in multiple ways. Use slang, synonyms, different styles, … COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 27 Permission Which Does Not Include Electronic Mail
  • Session #2• Show what’s its like to develop the keywords using these same examples• Show how you can do the same for your brands, products and services• Submit your keywords to us• We return your four sets of keywords, plus “who to follow”, “what content to publish” and original content COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 28 Permission Which Does Not Include Electronic Mail
  • Social Media All-Stars • Learn the ABCs of Social Media – Weekly on Tuesdays • Take 10 keywords and learn how to find 500 new customers (buyers versus followers) • Learn top tools for monitoring, research publishing, advertising, video productionCOPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 29 Permission Which Does Not Include Electronic Mail
  • Why do Social Media All-Stars• We get you customers not just followers• Show you how to get from “followers” and “fans” to customers• How to develop your sales qualification materials• Normally $$$$ thousands of dollars from sales coaches• $50 per month – If you’re ready to get this done fast and skip to the next step COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 30 Permission Which Does Not Include Electronic Mail
  • Other Packages• We do it all for you!• Account Manager• $500 per month, 1000 fans and followers, 30 days content, we make 5 business models for you and rank them for effectiveness• $1500 per month, 1500 brand advocates (last step before customer), $5000 per month for 5000 brand advocates – Get in-depth reports no extra charge – Location – Other accounts they have in social media (on Klout, Linkedin, YouTube, Flickr, Klout and other social media accounts) – Retargeting keywords (additional audiences that are “showing up”) COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 31 Permission Which Does Not Include Electronic Mail
  • For more information on Get Clickable see: http://letsgetclickable.comFor More information on the Social Media All-Stars Promotion see: http://www.letsgetclickable.com/pro motions-page.php COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written 32 Permission Which Does Not Include Electronic Mail