The Business of Visual Media
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This presentation explores the rising trends towards rich, visual experiences and the impact it has on both consumers, designers and developers of the future. Originally presented at Pressnomics 2012 by Gregarious Narain.
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The Business of Visual Media
- 1. Business of Visual Media Gregarious Narain | @gregarious photo credit: will_hybrid
- 2. i the visual revolution photo credit: neilarmstrong2
- 3. Beauty is at war with the net. And it’s kicking its ass! photo credit: blinkingidiot
- 4. point. shoot. v boom. photo credit: intherough
- 5. canvas, P not page photo credit: h_is_for_home
- 6. words p be damned photo credit: pagedooley
- 7. data got Y sexy photo credit: morphomir
- 8. ii prepare for battle photo credit: Dunechaser
- 9. “There is nothing worst than a sharp image of a fuzzy concept” - Ansel Adams photo credit: neilarmstrong2
- 10. 1 think normal, act visual photo credit: fuzzylittlemanpeach
- 11. 2 don’t stretch the metaphor photo credit:
- 12. 3 don’t half-ass anything photo credit: paperpariah
- 13. 4 watch the trends & steal photo credit: wili_hybrid
- 14. iii rules for revolutionaries photo credit: yourdon
- 15. “A good photograph is knowing where to stand” - Ansel Adams photo credit: helga
- 16. D evelopers photo credit: werkunz
- 17. D re-invent the mundane photo credit: conorkeller
- 18. D libraries for the masses photo credit: expressmonorail
- 19. D pair program with designers photo credit: wili_hybrid
- 20. B loggers photo credit: werkunz
- 21. B pivot towards the picture photo credit: wili_hybrid
- 22. B the audience is the source photo credit: Okinawa Soba
- 23. B plant your own evergreens photo credit: JohanCoetzer
- 24. Thank You Gregarious Narain @gregarious gregarious@getchute.com photo credit: ecstaticist
Editor's Notes
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- We live in extremely visual times. We more and more expect things to not just be beautiful, but to work that way too. We’ve learned to expect a richness and vivacity in everything. \n\nWe are at war with the mundane, the boring. We want everything to be awesome. We’re willing to go to great lengths to make that happen.\n
- It seemed so innocent at the time. Put a camera on your phone. Wouldn't that be special? Turns out it really, really was. What we didn't realize was that camera phones would infect us like the next zombie apocalypse and we'd all devolve into walkers incapable of eating our food - just taking pictures of it. To make matters worse, we couldn't die alone - we had to bring everyone else down with us.\n
- Headers, paragraphs, a couple columns. That's all it took before. It was cool that it looked good unstyled. Suckers. You don't make pages anymore, you design experiences. Web design today is about guiding someone on a journey through your skull. \n
- We used to be so good at writing. We punched out prose on our computers late into the night and hit publish with pride. There is no publish today - that takes too long. See it, share it, like it, tweet it. Why say more when you can push a button that says it all? Now we abbreviate our acronyms.\n
- We used to be so good at writing. We punched out prose on our computers late into the night and hit publish with pride. There is no publish today - that takes too long. See it, share it, like it, tweet it. Why say more when you can push a button that says it all? Now we abbreviate our acronyms.\n
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- Building for a visual world will become natural for us all, but it has to start from a sound place\n
- While it may be awesome to do things in a more visual manner, don’t make a gimmick out of your efforts to in this direction. And for god’s sake don’t do it just to do it.\n
- There’s a right way, a wrong way, and the way you’re likely to do it. Spend the time to get it right and work on a flow. It’s great to iterate - but don’t assume your first stab has got it right. Assume the opposite.\n
- Remember I said you were likely not gonna do a good job - well there’s a ton of people out there who can “inspire” you. There’s being unique and then there’s being original. Original (aka unique to your readers, customers, etc.) will serve you just fine.\n
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- Find new and interesting ways to re-invent things that are still text centric. There’s lots of things that still need to be either done away with or made better.\n
- Building for a visual world will become natural for us all, but it has to start from a sound place\n
- There’s no reason your products should lack any of the same polish you expect. There are tons of designers who want to know more about the development world.\n
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- If you can use a photo, use it. Don’t be lazy.\n
- You have a great opportunity to co-create with your readers.\n
- Run visual series that can help you keep your audience engaged and coming back for more.\n
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