Slide share success   business model
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Slide share success business model

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This presentation gives the insights on SlideShare business. A great example of a start-up excelling in e-Business operations.

This presentation gives the insights on SlideShare business. A great example of a start-up excelling in e-Business operations.

Kudos to SlideShare team !!

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  • SlideShare. The Quiet Giant of Content Marketing

Slide share success business model Presentation Transcript

  • 1. The Quiet Giant
  • 2. SlideShare has a highly professional audience. More business owners and executives than any other social network’sdemographic.
  • 3. Large-scale social sharing for photos for video for Presentations
  • 4. SlideShare’s also been calledMillions of users• Upload & share information – More than PPT: Videos, Docs & PDFs as well• Embed into blogs & websites• Share on Facebook , Twitter & LinkedIn 5
  • 5. But SlideShare is really for BUSINESS Users can: Upload and share presentations • Powerpoint, PDF’s, documents • Videos and webinars 6
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  • 11. A viral content-sharing platform 12
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  • 13. How people get to SlideShare Two main sources of traffic - Search: Searches often lead to SlideShare presentations - Viral: People share presentations on social networks 14
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  • 18. Custom Brand ur SlideShare Channels Why Channels for your Company?• Branding• Communication• Engagement• Lead Generation Make it an extension of your website or brand
  • 19. Thought Leaders DrivingSocial Media Engagement http://slideshare.net/IBM
  • 20. Cisco CanadaGo to market bybusiness unithttp://slideshare.net/CiscoSystems Cisco Data Center Cisco Internet Solutions Cisco Service Provider Cisco Mobility Cisco
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  • 22. Generate Sales LeadsFrost & Sullivan(in 6 months)• 3,000 leads• 1,000 qualified• $125k in sales• 50x ROI
  • 23. AnalyticsWhere are people coming from? What content do they engage with?What actions to they take with content? How are they sharing it?
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  • 27. LinkedIn dashboardgives you• Noof presentations, videos, documents showing on LinkedIn• Views, favorites & comments on Linkedin• Views of SlideShare widget on Linkedin profile
  • 28. SlideShare – Business Model Freemium model • subscription based • basic is free, charge high-end customers • use free as marketing incentive Online Advertising (Revenue driven by internet traffic) Selling Featured Presentation Spots Selling Pro Packages to Businesses which give them additional features Transaction Based (charge users per transaction)
  • 29. Advertising OpportunitiesCreated to engage this premier audienceBroad Reach Opportunities • Banners • Featured/Top Presentations • Email NewslettersTargeted Content Opportunities • Sponsorship Units • Sponsored ChannelsCustomized Opportunities • Custom Brand Channels • Sponsored Contests
  • 30. Featured/Top PresentationsThe only paid advertising on home page Featured Top 1,000 500 views/day views/day
  • 31. Homepage Sponsorship • Reach an elite audience as they browse content 33
  • 32. Presentation Player Sponsorship 34
  • 33. Widget Sponsorship 35
  • 34. Sponsored ChannelsSponsor popular sub-sectionsSample Channels include:• Marketing • Cloud Computing• Social Media • Entrepreneurship• Small Business • IT Sponsorship of Brand Logo on every “Share Tools” presentation page Brand Logo Embeds at end of presentation
  • 35. Custom Brand ChannelsCreate a “home” on SlideShareAllow users to engage with brands by:• Subscribing to the channel • Sharing• Viewing • Favoriting• Downloading • Commenting Customized Brand Header on Every Channel Page Watermark on every slide player & embed
  • 36. Channel: MS Office 38
  • 37. SlideShare Pro Account Subscriptions 39
  • 38. Advertising PartnersYou’re in Good Company 40