The Quiet Giant
SlideShare has a highly professional  audience.     More   business owners and  executives   than any other social  networ...
Large-scale social sharing             for photos             for video             for Presentations
SlideShare’s also been calledMillions of users• Upload & share information  – More than PPT: Videos, Docs & PDFs as well• ...
But SlideShare is really                     for   BUSINESS Users can: Upload and share presentations   • Powerpoint, PDF’...
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10
11
A viral content-sharing platform                                   12
13
How people get to SlideShare                         Two main                         sources of                         t...
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Custom Brand ur SlideShare Channels Why Channels for your Company?• Branding• Communication• Engagement• Lead Generation  ...
Thought Leaders DrivingSocial Media Engagement  http://slideshare.net/IBM
Cisco CanadaGo to market bybusiness unithttp://slideshare.net/CiscoSystems                                        Cisco Da...
22
Generate Sales LeadsFrost & Sullivan(in 6 months)• 3,000 leads• 1,000 qualified• $125k in sales• 50x ROI
AnalyticsWhere are people coming from?             What content do they engage with?What actions to they take with content...
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LinkedIn dashboardgives you• Noof presentations, videos, documents showing on LinkedIn• Views, favorites & comments on Lin...
SlideShare – Business Model Freemium model • subscription based • basic is free, charge high-end customers • use free as m...
Advertising OpportunitiesCreated to engage this premier audienceBroad Reach Opportunities   • Banners   • Featured/Top Pre...
Featured/Top PresentationsThe only paid advertising on home page     Featured              Top                            ...
Homepage Sponsorship                       • Reach an elite                         audience as                         th...
Presentation Player Sponsorship                                  34
Widget Sponsorship                     35
Sponsored ChannelsSponsor popular sub-sectionsSample Channels include:• Marketing              • Cloud Computing• Social M...
Custom Brand ChannelsCreate a “home” on SlideShareAllow users to engage with brands by:• Subscribing to the channel     • ...
Channel: MS Office                     38
SlideShare Pro Account Subscriptions                                       39
Advertising PartnersYou’re in Good Company                         40
Slide share success   business model
Slide share success   business model
Slide share success   business model
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Slide share success business model

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This presentation gives the insights on SlideShare business. A great example of a start-up excelling in e-Business operations.

Kudos to SlideShare team !!

Published in: Business, Technology
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  • SlideShare. The Quiet Giant of Content Marketing
  • Slide share success business model

    1. 1. The Quiet Giant
    2. 2. SlideShare has a highly professional audience. More business owners and executives than any other social network’sdemographic.
    3. 3. Large-scale social sharing for photos for video for Presentations
    4. 4. SlideShare’s also been calledMillions of users• Upload & share information – More than PPT: Videos, Docs & PDFs as well• Embed into blogs & websites• Share on Facebook , Twitter & LinkedIn 5
    5. 5. But SlideShare is really for BUSINESS Users can: Upload and share presentations • Powerpoint, PDF’s, documents • Videos and webinars 6
    6. 6. 7
    7. 7. 8
    8. 8. 9
    9. 9. 10
    10. 10. 11
    11. 11. A viral content-sharing platform 12
    12. 12. 13
    13. 13. How people get to SlideShare Two main sources of traffic - Search: Searches often lead to SlideShare presentations - Viral: People share presentations on social networks 14
    14. 14. 15
    15. 15. 16
    16. 16. 17
    17. 17. 18
    18. 18. Custom Brand ur SlideShare Channels Why Channels for your Company?• Branding• Communication• Engagement• Lead Generation Make it an extension of your website or brand
    19. 19. Thought Leaders DrivingSocial Media Engagement http://slideshare.net/IBM
    20. 20. Cisco CanadaGo to market bybusiness unithttp://slideshare.net/CiscoSystems Cisco Data Center Cisco Internet Solutions Cisco Service Provider Cisco Mobility Cisco
    21. 21. 22
    22. 22. Generate Sales LeadsFrost & Sullivan(in 6 months)• 3,000 leads• 1,000 qualified• $125k in sales• 50x ROI
    23. 23. AnalyticsWhere are people coming from? What content do they engage with?What actions to they take with content? How are they sharing it?
    24. 24. 25
    25. 25. 26
    26. 26. 27
    27. 27. LinkedIn dashboardgives you• Noof presentations, videos, documents showing on LinkedIn• Views, favorites & comments on Linkedin• Views of SlideShare widget on Linkedin profile
    28. 28. SlideShare – Business Model Freemium model • subscription based • basic is free, charge high-end customers • use free as marketing incentive Online Advertising (Revenue driven by internet traffic) Selling Featured Presentation Spots Selling Pro Packages to Businesses which give them additional features Transaction Based (charge users per transaction)
    29. 29. Advertising OpportunitiesCreated to engage this premier audienceBroad Reach Opportunities • Banners • Featured/Top Presentations • Email NewslettersTargeted Content Opportunities • Sponsorship Units • Sponsored ChannelsCustomized Opportunities • Custom Brand Channels • Sponsored Contests
    30. 30. Featured/Top PresentationsThe only paid advertising on home page Featured Top 1,000 500 views/day views/day
    31. 31. Homepage Sponsorship • Reach an elite audience as they browse content 33
    32. 32. Presentation Player Sponsorship 34
    33. 33. Widget Sponsorship 35
    34. 34. Sponsored ChannelsSponsor popular sub-sectionsSample Channels include:• Marketing • Cloud Computing• Social Media • Entrepreneurship• Small Business • IT Sponsorship of Brand Logo on every “Share Tools” presentation page Brand Logo Embeds at end of presentation
    35. 35. Custom Brand ChannelsCreate a “home” on SlideShareAllow users to engage with brands by:• Subscribing to the channel • Sharing• Viewing • Favoriting• Downloading • Commenting Customized Brand Header on Every Channel Page Watermark on every slide player & embed
    36. 36. Channel: MS Office 38
    37. 37. SlideShare Pro Account Subscriptions 39
    38. 38. Advertising PartnersYou’re in Good Company 40
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