From the most veteran, to the newest salon owners — we all make mistakes sometimes. We’re only human. However, one of the most important aspects of being a successful business owner is being able to identify and learn from our mistakes! We highlight the Top 4 Common Mistakes All Salon Owners Make (And How to Fix Them!)

1. presented by
Salon Management Tips
Top 4 Common Mistakes All Salon Owners Make
(And the Solutions for Fixing Them!)

2. From the most veteran, to the newest salon owners — we all make
mistakes sometimes. We’re only human. However, one of the
most important aspects of being a successful business owner is
being able to identify and learn from our mistakes!
Read on for the Top 4 Common Mistakes All Salon Owners Make
(And How to Fix Them!!)
NOBODY’S PERFECT

3. Time and time again too many salon owners
think “offer discounts” when they’re in a rut,
but never fully draw out - what’s my goal?
Yes, 100%, offering specials are a great way to
heat things up when you’ve hit a bit of a cold
spell at your salon.
However……
1. OFFERING DISCOUNTS
WITHOUT A STRATEGY

4. Local salons always need to fully define that
‘something’ they hope to get in return!
1. OFFERING DISCOUNTS
WITHOUT A STRATEGY

5. Your solution…
When offering discounts at your salon here’s what you do:
1. OFFERING DISCOUNTS
WITHOUT A STRATEGY
Figure out your ‘something’.
Do you want your discount to...
○ Bring in more new
customers
○ Generate more repeat
business
○ Sell more retail products
○ Create buzz and talk about
your business
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● Run reports to see which services are the
most profitable
● Regularly review your client flow to
determine your optimal off-peak
discount strategy
● Set and manage pricing from a single
system to stay organized
● Market and distribute last minute
appointments on your website and
discount deal sites
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6. When offering discounts at your salon here’s what you do: When it comes to
getting customers through your doors communication is everything.
Think about it: you’ve built all the relationships with your current ‘regular’ clients
by communicating with them. You get to know them. What they like. What
they don’t. You establish yourself and your salon as someone they trust. A place
they always feel comfortable.
However...
2. NOT ENOUGH
COMMUNICATING
WITH CLIENTS

7. The conversations and warm feelings
shouldn’t come to an abrupt halt just
because your clients have left the chair.
There are plenty of simple ways your salon
can continue the conversation even after
your clients have left the shop.
2. NOT ENOUGH
COMMUNICATING
WITH CLIENTS

8. Your solution…
Start making regular updates to your website
Start sending out email on a regular basis
Make posts and interact with clients on popular
social media sites
Don’t think you have the time for that? Consider
looking into automated communication tools. They
actually do all the communicating for you. You can
send clients automated emails based on their history
or their current activity
Appointment reminders
Thank you messages
Surveys
Promotional emails
2. NOT ENOUGH
COMMUNICATING
WITH CLIENTS

9. Your stylists have a lot going on as it is. They’ve got one client
who’s under the hair dryer, another in the chair for a cut and
coloring, and another waiting to be checked out.
You’ve got merchandise to sell, but you shouldn’t solely rely on
those sales to come from your stylists or receptionist.
There is a much better way...
3. FORCING STAFF
TO DO ALL THE
PRODUCT SELLING

10. 3. FORCING STAFF
TO DO ALL THE
PRODUCT SELLING
Your solution… USE YOUR WEBSITE!
Sell products on your salon’s website
(eCommerce)
Professionally designed websites are
affordable and can be launched in a
few days
eCommerce can integrate with your
credit card processing system
Salons can track inventory levels
through their online store
Clients can view their purchase
history and make instant purchases
on your eCommerce site
Customized gift certificates can be
easily added to create a new revenue
stream
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11. 4. STUCK ON PEN AND PAPER
Even with all the new, innovative technology out there, many
salons still rely on traditional booking methods like taking
bookings by phone and recording with pen and paper.
That’s keeping things pretty old school… really old school

12. 4. STUCK ON PEN AND PAPER
When your phone is ringing off the hook it can be a
pretty bittersweet feeling, right? On one hand, you’ve
got a ton of customers calling to place an appointment.
More appointments means more money. Win!
On the other hand, if you’re keeping your appointments
book with pen and paper, the more the phone rings, the
more frequently you need to answer the call, and then
manually fill in that customer’s time of appointment.
You need to manually take into account: who will be
servicing them, any special requests, etc.
Though one call may only take you 5 minutes, multiply
that by ten and you’ve spent almost an hour of your day
just filling in appointments. You didn’t open your
business to be a receptionist, and you certainly don’t
have a spare hour to waste on something like that.

13. 4. STUCK ON PEN AND PAPER
Your solution… THINK ONLINE BOOKING!!
Clients can book when’s convenient for them
○ 24/7 booking availability. Clients can book 3 in the morning or 3 in the
afternoon — whenever's convenient for them
You don’t need to break away from in-store clients to answer the phone
○ Focus on what matters, your customers!
Access and edit your schedule or staff schedules from any device —
desktop, phone, tablet, etc.
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14. 4. STUCK ON PEN AND PAPER
With online booking clients can book appointments with you
straight off all their favorite sites...
Facebook
Google My Business
Yelp
Your Website

15. THANK YOU
Hope you learned a ton today and ready to hit the ground running
fixing/improving the daily operations at your salon!
Additional Pieces of Content You Might Enjoy:

16. THANK YOU
Learn more about how Booker Software can help you with managing
your day-to-day tasks, all while working to take your salon to the
next level!
Be Free. Enjoy Your Work.