Base Seminar: Agile Selling with Jill Konrath

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On May 28th, Jill Konrath joined Base in an online seminar about her brand new book, Agile Selling. The above slides were used to pull out the important takeaways from the seminar. The full 30 minute seminar is now available on demand at resources.getbase.com/agile-selling-with-jill-konrath

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Base Seminar: Agile Selling with Jill Konrath

  1. 1. P R E S E N T E D BY B A S E C R M Agile Selling with Jill Konrath How to become an overnight sales expert in today’s ever-changing sales world ! Date: May 28, 2014
  2. 2. getbase.com Jill Konrath Author of Agile Selling ! Author Speaker Consultant Thought Leader
  3. 3. Salespeople are busy people Craig Wortmann ! Always on their list to learn: • The product • The industry • The buyer • New sales technology • The economy ! A salesperson always needs to bring new ideas, new insights and new information to the table.
  4. 4. The Agile Seller Craig Wortmann! • An agile seller is somebody who can quickly learn new tasks so they can be productive. ! • Learning agility is one of the key indicators of success in any career.
  5. 5. Important factors in the purchase decision Craig Wortmann Most important factors according to salespeople: • Pricing • Brand • Product ! Most important factors according to buyers: • Interaction with the salesperson
  6. 6. Getting-better goals > performance-based goals Craig WortmannPerformance-based goals • Discouraging • Too much of a stretch ! Getting-better goals • Achievable • Move you towards your end goal
  7. 7. Understanding WHO you are selling vs WHAT you are selling Craig Wortmann • The need to understand the buyer and situation is more important than the benefits or features of the product ! • If you don’t understand how a buyer is handling their problem you have nothing to compare your product to.
  8. 8. You are probably using LinkedIn the wrong way Craig Wortmann• Don’t build your profile for your future HR manager. (Unless you need a new job) ! • Write your profile so that your prospective customer will look at you as a valuable potential resource.
  9. 9. getbase.com Jill Konrath @jillkonrath jill@jillkonrath.com www.jillkonrath.com www.amazon.com
  10. 10. Thanks for joining us blastovich@getbase.com

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