Webinar 6: Now You're Talking - Jonathan Melville
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Now you’re talking! - e-copywriting for all your audiences ...
Now you’re talking! - e-copywriting for all your audiences
Your online copy is how you present your organisation and its work to the world wide web. It has to persuade and attract existing and potential audiences of all demographics. Should you segment online audiences? Should different copy be produced for different audience segments online? How do you work out what to say to whom, and in what tone of voice!
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