AmbITion: Royal Liverpool Philharmonic
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AmbITion: Royal Liverpool Philharmonic

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AmbITion Final Event: Royal Liverpool Philharmonic. ...

AmbITion Final Event: Royal Liverpool Philharmonic.

This presentation gives progress of the "Phil" with it's new website and use of social media.

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  • 1.  
  • 2.
    • Target your activity
      • You can’t cover every site or new development.
      • Make it relevant to your audience.
      • Maintain it and interact.
    • ‘ Shatter your website’
      • SM is an opportunity to push content and news out from your own site.
      • Think distribution: use ticket agents (they have databases, advertising etc).
      • Video & Audio through itunes and YouTube etc.
      • The beauty of user generated content – eventually becomes self perpetuating, and a more trusted message.
    • Actively seek advocates & prospects
      • You are able to target different groups with different messages.
      • Have genuine dialogue with existing audience.
      • Get a deeper understanding of your existing audience.
      • Find people new to your organisation.
    • Adding value to your site
      • Feedback and ‘crowd sourcing’.
      • A more ‘sticky’ and richer site.
      • Return visits and ultimately more ticket sales.
  • 3. Royal Liverpool Philharmonic’s key social media tools
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  • 11. www.liverpoolphil.com