Getting Digital Introduction Hannah Rudman

by Hannah Rudman on Feb 04, 2010

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Welcome from Hannah who will give an overview of the AmbITion Scotland programme, explain the focus of the...

Welcome from Hannah who will give an overview of the AmbITion Scotland programme, explain the focus of the
event and show how digital developments create benefits and opportunities for any arts organisation.
http://getambition.com / http://consultrudman.com

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Getting Digital Introduction Hannah Rudman — Presentation Transcript

Background to AmbITion Scotland

“ Getting Digital” report to SAC by Roger Tomlinson & Hannah Rudman

AmbITion pilot in England...

holistic digital development

Digital Britain report Digital Media IP Fund & 4iP Scotland: all provide a platform to talk about digital development

422m households with broadband now 538m by 2013 - 1/6th 4.1bn mobile users now, 10% growth 2010

Every business is digital

“ Company boards don’t recognise what IT is or what it does anymore. It used to be a thing that you used to increase productivity or automate processes, but that’s been done. Even CIO’s, who thoroughly understand enterprise IT, have been left behind by social IT - which they can’t control. Today’s technology is about communities.”

Steve Prentice, Gartner (IT Consultancy)

Every business is now a digital business

Information is everywhere, and readily accessible

our customers are online

we can’t control the message

Growing up at different times = different understandings of where we’re at

Digital natives/migrants

http://getambition.com

What digital developments?

CRM, CMS driven websites, database integration, intranets, wifi, remote working, connectivity, ticketing, back-up

Productivity tools

Broadening digital channels and networks

HD Digital content capturing / recording kit

Upgrading networks

Content

The AmbITion approach

Risk assessment

Audit

Diagnostic

Develop a formal Business Case

Managed implementation

Continuous reflection

Why does the AmbITion approach work?

It’s not just about the technology!

It’s not just about the enlightened individual

Audit & Diagnostic is “cross-departmental”

Business cases embeds thinking and learning

Implementation is owned by the organisation

It’s scaleable

it changes organisations

Ludus Dance’s 3 uses of film 1. Explaining their Products 2. Explaining the Process 3. Engaging with their audiences

E.g. Explaining Ludus Dance’s Products

Royal Liverpool Philharmonic’s key social media tools

new opportunity: monetise/fundraise differently

AmbITion Scotland: launched August 2009

£1.3m project, including innovation lab

Strategically linked with:

Scottish Centre for Enabling Technologies

Scottish HEI’s with digitally focussed courses

GLOW

Cultural Enterprise Office

4iP & Digital Media IP Fund

Where are Scottish arts organisations at?

You get the zeitgeist!

Base technology levels a mixed bag

Most of you experimenting with social media

All want more scale, reach, impact, legacy and accessibility

Differing

attitudes to notion of porosity/control of communications;

opinions about digitising artistic/live content

What do you want to do?

Raise core digital/technological competency

Improve audience experience

Improve efficiency

Measure effectiveness/ROI

Innovate operations and biz models

Digitally distribute content

Innovate new digital-only content

Participant Locations

Programme

Involved, Associate, Partner level involvement

Training, networking & learning: online & live events

Self-directed learning via online resources:

Case study videos

On-demand webcasts of masterclasses

How To... Guides

Toolkit

Partner Offer

5 days AmbITion Consultancy

Opportunity to develop business case for AmbITion Scotland £fund (SAC/CS)

Signposting to other funding opportunities

Networking and learning opportunities

events, online, evaluation

Associate Offer

1 day AmbITion consultancy

Scottish Centre For Enabling Technologies input

10 days of technology focussed consultancy

Possibility of entering competition for funded feasibility study

Internships - students at Scotland’s HEI’s

Signposting to other funding opportunites

Networking and learning opportunities

events, online, evaluation

The Scottish Centre for Enabling Technologies strives to increase the sustainability and competitive advantage of Scotland's creative companies by helping them exploit enabling technologies in the development of new products, services, systems and knowledge.

http://www.ictthatworks.org

Involved offer

Knowledge cascading - ideas on how to begin journeys

Networking and learning opportunities

events, online resources

Signposting to other funding opportunities

Thanks for listening!

Getting Digital Introduction Hannah Rudman

by Hannah Rudman on Feb 04, 2010

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Getting Digital Introduction Hannah Rudman — Presentation Transcript