Federation of Scottish Theatres Emporium 2011: Hannah Rudman

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“ Digital access to the arts and culture is extending, rather than replacing, the live experience of the arts, and the Internet is now playing a much broader role in arts engagement than simply acting as a marketing channel. A significant minority use it not only to consume and share artistic content, but also to create it; and over half use social networking sites regularly. These latest findings from a major survey of 2,000 adult Internet users appear to “confirm that engaging with the arts through digital media is now a mainstream activity”.
Arts Professional , announcing the Arts Council England, Arts & Business & Museums Libraries and Archives council commissioned report by MTM “
Digital-audiences-for-arts-and-culture-november2010.pdf”>

The digital opportunities:
reach
scale
access
engagement
participation
legacy
sustainability

>reach - via social media

Slide courtesy of TEAM Tourism

>reach - via geolocative technologies

> scale and access via digitising the live

Productions sold out
Sold to a different demographic
Audiences enjoyed the shared experience: virtual production, live people
On-demand is not preferred
Environmentally sustainable

Traverse Live!

> participation, engagement via digital tech in the process & performance process & performance

> participation, engagement

> legacy: via digital recording

> sustainability: YouView & SDN

> sustainability: new fundraising methods

> sustainability: valuing digital IP as new biz models

> sustainability: digital to be greener

Lyn Gardner

The digital opportunities:
reach
scale
access
engagement
participation
legacy
sustainability

http://www.delicious.com/hanrudman/FST

http://www.youtube.com/user/nationaltheatrewales#p/c/E8E458904B9FD966/14/ztp5OlU9zW0
http://www.youtube.com/user/nationaltheatrewales#p/c/E8E458904B9FD966/1/kGTKfAMu21Q

Federation of Scottish Theatres Emporium 2011: Hannah Rudman

by Hannah Rudman on Feb 28, 2011

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Federation of Scottish Theatres Emporium 2011: Hannah Rudman — Presentation Transcript