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Twitter: #getambition Wifi: AirPFT  p/w: 237511B8C2
http://getambition.com @getambition @getambition
http://resources.getambition.com
http://toolkit.getambition.com
http://getambition.ning.com
http://connections.getambition.com
 
http://www.delicious.com/hanrudman/FST
 
 
 
<ul><li>“ Digital access to the arts and culture is extending, rather than replacing, the live experience of the arts, and...
 
 
The digital opportunities: <ul><li>reach </li></ul><ul><li>scale </li></ul><ul><li>access </li></ul><ul><li>engagement </l...
>reach - via social media
>reach - via social media
Slide courtesy of TEAM Tourism
Slide courtesy of TEAM Tourism
Slide courtesy of TEAM Tourism
>reach - via geolocative technologies
 
>reach - via geolocative technologies
> scale and access via digitising the live
<ul><li>Productions sold out </li></ul><ul><li>Sold to a different demographic </li></ul><ul><li>Audiences enjoyed the sha...
Traverse Live!
 
 
 
 
> participation, engagement via digital tech in the  process & performance process & performance
> participation, engagement
 
> legacy: via digital recording
> sustainability: YouView & SDN
> sustainability: new fundraising methods
> sustainability: valuing digital IP as new biz models
> sustainability: digital to be greener
> sustainability: digital to be greener
Lyn Gardner
The digital opportunities: <ul><li>reach </li></ul><ul><li>scale </li></ul><ul><li>access </li></ul><ul><li>engagement </l...
http://www.delicious.com/hanrudman/FST
<ul><li>http://www.youtube.com/user/nationaltheatrewales#p/c/E8E458904B9FD966/14/ztp5OlU9zW0 </li></ul><ul><li>http://www....
Federation of Scottish Theatres Emporium 2011: Hannah Rudman
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Federation of Scottish Theatres Emporium 2011: Hannah Rudman

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Hannah Rudman, Lead Consultant for AmbITion Scotland presents digital Technology in the Performing Arts for Emporium 2011, Pitlochry Festival Theatre.

Published in: Technology, Business
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Transcript of "Federation of Scottish Theatres Emporium 2011: Hannah Rudman"

  1. 1. Twitter: #getambition Wifi: AirPFT p/w: 237511B8C2
  2. 2. http://getambition.com @getambition @getambition
  3. 3. http://resources.getambition.com
  4. 4. http://toolkit.getambition.com
  5. 5. http://getambition.ning.com
  6. 6. http://connections.getambition.com
  7. 8. http://www.delicious.com/hanrudman/FST
  8. 12. <ul><li>“ Digital access to the arts and culture is extending, rather than replacing, the live experience of the arts, and the Internet is now playing a much broader role in arts engagement than simply acting as a marketing channel. A significant minority use it not only to consume and share artistic content, but also to create it; and over half use social networking sites regularly. These latest findings from a major survey of 2,000 adult Internet users appear to “confirm that engaging with the arts through digital media is now a mainstream activity”. </li></ul><ul><li>Arts Professional , announcing the Arts Council England, Arts & Business & Museums Libraries and Archives council commissioned report by MTM “ </li></ul><ul><li>Digital-audiences-for-arts-and-culture-november2010.pdf”> </li></ul>
  9. 15. The digital opportunities: <ul><li>reach </li></ul><ul><li>scale </li></ul><ul><li>access </li></ul><ul><li>engagement </li></ul><ul><li>participation </li></ul><ul><li>legacy </li></ul><ul><li>sustainability </li></ul>
  10. 16. >reach - via social media
  11. 17. >reach - via social media
  12. 18. Slide courtesy of TEAM Tourism
  13. 19. Slide courtesy of TEAM Tourism
  14. 20. Slide courtesy of TEAM Tourism
  15. 21. >reach - via geolocative technologies
  16. 23. >reach - via geolocative technologies
  17. 24. > scale and access via digitising the live
  18. 25. <ul><li>Productions sold out </li></ul><ul><li>Sold to a different demographic </li></ul><ul><li>Audiences enjoyed the shared experience: virtual production, live people </li></ul><ul><li>On-demand is not preferred </li></ul><ul><li>Environmentally sustainable </li></ul>
  19. 26. Traverse Live!
  20. 31. > participation, engagement via digital tech in the process & performance process & performance
  21. 32. > participation, engagement
  22. 34. > legacy: via digital recording
  23. 35. > sustainability: YouView & SDN
  24. 36. > sustainability: new fundraising methods
  25. 37. > sustainability: valuing digital IP as new biz models
  26. 38. > sustainability: digital to be greener
  27. 39. > sustainability: digital to be greener
  28. 40. Lyn Gardner
  29. 41. The digital opportunities: <ul><li>reach </li></ul><ul><li>scale </li></ul><ul><li>access </li></ul><ul><li>engagement </li></ul><ul><li>participation </li></ul><ul><li>legacy </li></ul><ul><li>sustainability </li></ul>
  30. 42. http://www.delicious.com/hanrudman/FST
  31. 43. <ul><li>http://www.youtube.com/user/nationaltheatrewales#p/c/E8E458904B9FD966/14/ztp5OlU9zW0 </li></ul><ul><li>http://www.youtube.com/user/nationaltheatrewales#p/c/E8E458904B9FD966/1/kGTKfAMu21Q </li></ul>
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