Case study: Ludus Dance
Upcoming SlideShare
Loading in...5
×
 

Case study: Ludus Dance

on

  • 1,268 views

James from Ludus Dance presents a case study of an arts organisation's journey through digital development. He will outline the organisations journey, the results and the lessons learnt. ...

James from Ludus Dance presents a case study of an arts organisation's journey through digital development. He will outline the organisations journey, the results and the lessons learnt. www.ludusdance.org

Statistics

Views

Total Views
1,268
Views on SlideShare
1,228
Embed Views
40

Actions

Likes
0
Downloads
23
Comments
0

5 Embeds 40

http://www.getambition.com 29
http://getambition.wordpress.com 6
http://www.slideshare.net 3
http://roadshow.getambition.com 1
http://resources.getambition.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Case study: Ludus Dance Case study: Ludus Dance Presentation Transcript

  • Ludus Dance James Wooldridge Head of ICT & Marketing Our Digital Journey james.wooldridge@ludusdance.org Monday, 16 March 2009
  • Who are Ludus Dance? Two Producing Departments. • Ludus Touring Company Britain’s Leading Dance in Education Company Tour a dance theatre show for first time dance audiences (8 years plus) • Dance Development Team of Dance Artists who work across Lancashire & beyond delivering strategic dance activities. Monday, 16 March 2009
  • Ludus Facts! • Founded in 1975. • Ludus is a co-operative. • Members of staff are also the Board. Monday, 16 March 2009
  • Ludus Facts! • Founded in 1975. • Ludus is a co-operative. • Members of staff are also the Board. Monday, 16 March 2009
  • Are you sitting comfortably? Then I’ll begin! • Web Site was launched in 2000 • There is no marketing dept. • We reduced print and postage costs by putting our publicity photos online. • Within the first year we secured an international booking through the site. • In November 2000 we were achieving 257 unique users. Monday, 16 March 2009
  • The Ludus Dance Cafe • From the start of the web-site we create a ‘fanzine’ for the Touring Company • Content created & led by the Touring Dancers due to their interest in the web Monday, 16 March 2009
  • Then Myspace / Facebook arrives.... Monday, 16 March 2009
  • E-Commerce Monday, 16 March 2009
  • Changing Roles! • In 2006 I move into my new role as Head of ICT & Marketing. • We re-master all of our back catalogue touring dance shows onto DVD. • We launch the online resource shop. • People could previously only reserve dance classes online. Monday, 16 March 2009
  • It’s not as scary as it might first seem! Monday, 16 March 2009
  • Our first e-commerce setup Monday, 16 March 2009
  • Our first e-commerce setup Monday, 16 March 2009
  • Our first e-commerce site Monday, 16 March 2009
  • Robbie Coltrane 2000 Barclays Ad with Robbie Coltrane removed for download version Monday, 16 March 2009
  • Online class bookings Monday, 16 March 2009
  • Online class bookings • Spring 2007 we start to offer online credit card bookings for centre classes. Monday, 16 March 2009
  • Online class bookings • Spring 2007 we start to offer online credit card bookings for centre classes. • Summer 2007 we start to offer a 20% reduction on term price for online bookings. Monday, 16 March 2009
  • Online class bookings • Spring 2007 we start to offer online credit card bookings for centre classes. • Summer 2007 we start to offer a 20% reduction on term price for online bookings. • We start to create demand and sell- out for certain classes Monday, 16 March 2009
  • Online class bookings • Spring 2007 we start to offer online credit card bookings for centre classes. • Summer 2007 we start to offer a 20% reduction on term price for online bookings. • We start to create demand and sell- out for certain classes • Spring 2008 we rename the 20% discount to the Early Bird discount, and allow internet bookings only for the first week of sales. Monday, 16 March 2009
  • Income Monday, 16 March 2009
  • Income • People paying in advance increases. Monday, 16 March 2009
  • Income • People paying in advance increases. • 22% in Autumn 2006 were paying in advance. In Autumn 2008 55% were paying in advance. Monday, 16 March 2009
  • Income • People paying in advance increases. • 22% in Autumn 2006 were paying in advance. In Autumn 2008 55% were paying in advance. • Our centre classes income has doubled in two years (between 2006-2008) Monday, 16 March 2009
  • Income • People paying in advance increases. • 22% in Autumn 2006 were paying in advance. In Autumn 2008 55% were paying in advance. • Our centre classes income has doubled in two years (between 2006-2008) • 16.5k income from online sales already in this financial year. Monday, 16 March 2009
  • Income • People paying in advance increases. • 22% in Autumn 2006 were paying in advance. In Autumn 2008 55% were paying in advance. • Our centre classes income has doubled in two years (between 2006-2008) Merchandise sales treble from • 16.5k income from online sales sales in 2005 already in this financial year. Monday, 16 March 2009
  • Income • People paying in advance increases. • 22% in Autumn 2006 were paying in advance. In Autumn 2008 55% were paying in advance. • Our centre classes income has doubled in two years (between 2006-2008) Merchandise sales treble from • 16.5k income from online sales sales in 2005 already in this financial year. Monday, 16 March 2009
  • Lessons Learnt! 1.Created Demand - a lot of our customers (especially for popular classes) know that they have to book in advance. 2.We know that we can afford to pay for tutors as customers have paid in advance. 3.Eased pressure on all staff during booking period (telephone bookings down, and reduced queues for booking) 4.Booking happens in quiet periods of the week. 5.We can process the web orders at a time that is suitable for admin staff. Monday, 16 March 2009
  • Lessons Learnt (cont...) 5.Don’t expect to get it right - first time. It’ll take a while for you and your customers to get used to your new pricing schemes. 6.We have to ensure that we have an extra member of staff on during the first week to speed entry to classes. 7.It's added work load to me, about a days work updating and preparing the web-site. 8.We continually evaluate the classes and modify / add in extra classes. 9.The online shop is not connected to the front desk / paper records. Have to be careful over overselling. Monday, 16 March 2009
  • Technology in performance Monday, 16 March 2009
  • Instant Audience Feedback www.itagg.com Monday, 16 March 2009
  • Lancashire Showcase Monday, 16 March 2009
  • Lancashire Showcase Monday, 16 March 2009
  • Inbox Monday, 16 March 2009
  • Auto Responder Monday, 16 March 2009
  • f.city Monday, 16 March 2009
  • Using Technology as Part of the Performance Monday, 16 March 2009
  • f.city Finale Video of event removed for download version Monday, 16 March 2009
  • Dance and Film Monday, 16 March 2009
  • National Computing Centre 2004/5 Monday, 16 March 2009
  • National Computing Centre 2004/5 • Started us off. Free grant which enabled us to obtain a Mac desktop and laptop and training in using iMovie. Monday, 16 March 2009
  • National Computing Centre 2004/5 • Started us off. Free grant which enabled us to obtain a Mac desktop and laptop and training in using iMovie. • The NCC initiated the ‘Our Video’ project to help support community groups using multimedia and the internet. The project has produced the ‘Our Video Toolkit’ which aims to support groups in creating, producing and distributing their own video work. Monday, 16 March 2009
  • National Computing Centre 2004/5 • Started us off. Free grant which enabled us to obtain a Mac desktop and laptop and training in using iMovie. • The NCC initiated the ‘Our Video’ project to help support community groups using multimedia and the internet. The project has produced the ‘Our Video Toolkit’ which aims to support groups in creating, producing and distributing their own video work. • It was Hannah’s interest that made this project happen. Before this there was no film knowledge or equipment within the company. Monday, 16 March 2009
  • National Computing Centre 2004/5 • Started us off. Free grant which enabled us to obtain a Mac desktop and laptop and training in using iMovie. • The NCC initiated the ‘Our Video’ project to help support community groups using multimedia and the internet. The project has produced the ‘Our Video Toolkit’ which aims to support groups in creating, producing and distributing their own video work. • It was Hannah’s interest that made this project happen. Before this there was no film knowledge or equipment within the company. • www.ourvideo.org Monday, 16 March 2009
  • Training Monday, 16 March 2009
  • Training • With this investment in equipment we run in-house training. • Company away day with training in how to use camera and editing software. • Stage Manager & Head of ICT and Marketing have advanced editing training. Monday, 16 March 2009
  • Training • With this investment in equipment we run in-house training. • Company away day with training in how to use camera and editing software. • Stage Manager & Head of ICT and Marketing have advanced editing training. Post Appears on Dance Artist Production Web or Records for WebSite / Promotional Event DVD DVD Monday, 16 March 2009
  • Rich Content! Monday, 16 March 2009
  • Rich Content! • Giving an insight into the devising process. • Explains dance styles. • Interviews with past members & Careers Advice. • Demonstrating breadth of work the company is involved in. • Content is then uploaded onto our web-site and a variety of social networking sites. Monday, 16 March 2009
  • Letting others tell the story Youth video removed for download version Monday, 16 March 2009
  • AmbITion & The Future Monday, 16 March 2009
  • AmbITion has enabled Ludus to... Monday, 16 March 2009
  • AmbITion has enabled Ludus to... • Bespoke Database / Customer Relationship Management Monday, 16 March 2009
  • AmbITion has enabled Ludus to... • Bespoke Database / Customer Relationship Management • Employ a P/T Marketing Officer Monday, 16 March 2009
  • AmbITion has enabled Ludus to... • Bespoke Database / Customer Relationship Management • Employ a P/T Marketing Officer • Upgrade of IT Equipment and film training. Monday, 16 March 2009
  • AmbITion has enabled Ludus to... • Bespoke Database / Customer Relationship Management • Employ a P/T Marketing Officer • Upgrade of IT Equipment and film training. • Professional Filming of Ludus events. Monday, 16 March 2009
  • AmbITion has enabled Ludus to... • Bespoke Database / Customer Relationship Management • Employ a P/T Marketing Officer • Upgrade of IT Equipment and film training. • Professional Filming of Ludus events. • Bespoke Resources for Touring Company customers. Monday, 16 March 2009
  • Questions • Knowledge transfer, especially important regarding film and editing. • As the world is shifting how can we use our reputation as 'Britain's Leading Dance in Education Company' and capture the essence of Ludus into packages / products that are available online.... • Evaluation phase within the Company. What work do we want to continue / develop? Some of these projects have stretched the time limits of the staff - but there was a sense of excitement about them. • We need to formally produce an digital marketing strategy. Monday, 16 March 2009
  • Useful URLs Ludus Web Sites • www.ludusdance.org • www.youtube.com/ludusdance • www.twitter.com/ludusdance • www.ludusdance.org/facebook ITAGG • www.itagg.com Ecommerce • http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1073861197 • www.streamline.com • www.protx.com • http://www.actinic.co.uk/products/business-ecommerce-software.htm • http://www.hostway.co.uk/m2/m2.asp • www.oneandone.co.uk Keywords James Wooldridge • http://www.ranks.nl/tools/spider.html Head of ICT & Marketing • https://adwords.google.com/select/KeywordToolExternal Ludus Dance Film Training james.wooldridge@ludusdance.org • http://www.wfamedia.co.uk/ Film Equipment • http://www.apple.com/uk/finalcutexpress/ • http://www.apple.com/uk/macbook/ Monday, 16 March 2009