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Arts Council England: Digital Opportunity and Ambition by Alison Clark-Jenkins
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Arts Council England: Digital Opportunity and Ambition by Alison Clark-Jenkins

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1. Research, learning and policy development …

1. Research, learning and policy development

2. Building digital capacity

3. Public Service Content Economy


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  • 1. Digital Opportunity 2008-2011 AmbITion Roadshow, 3 March 2009 Alison Clark-Jenkins Director, Arts & Development Arts Council England, North East Image from Datarama event, organised by The Polytechnic, Tyneside Cinema, February 2009 Credit: Kevin Gibson
  • 2. Great art for everyone
  • 3. Digital opportunities Aim: To increase the number of people accessing and Regional engaging in the arts, increase the uptake of new digital projects technologies for artistic and business growth, embed the arts within the new Public Service Broadcasting/Content ecology and to conduct a three-year programme of research. Delivery: Through three strands, each containing BBC C.4 A number of projects alongside regional initiatives. Document & New Public promote Service good practice media partnerships Advocacy w/in Support RFO policy reviews capacity ACE ICT, business processes 1.Research and &IP 3. New development opportunities for Public Service arts media 2. Building ACE Staff training digital & capacity Digital research New Creative development Media Industries development Re-develop Knowledge ACE on-line Increase access transfer and presence to arts and ACE innovation archives
  • 4. 1. Research, learning and policy development •  3 year programme of research to examine: •  How the public engage with and perceive the arts •  How digital technology is transforming artistic practice •  Implications for content creation, distribution and ownership •  External environment •  Partnerships with other sectors
  • 5. 2. Building digital capacity •  Skills and development •  Networks and partnerships •  Technology and infrastructure •  Innovation and artistic practice
  • 6. 3. Public Service Content Economy •  Building partnerships with broadcasters to build the market for arts content and encourage digital innovation www.4ip.org.uk www.bbc.co.uk/madeinengland •  Advocacy for the arts in national media policy reviews and debates
  • 7. Forthcoming events: •  Clicks or Mortar, Tyneside Cinema - 6 March www.thepixelpalace.org •  re:boot re:place, Sage Gateshead - 30 March http://rebootreplace.btween.co.uk/