Digital Opportunity 2008-2011
AmbITion Roadshow, 3 March 2009
Alison Clark-Jenkins
Director, Arts & Development
Arts Council England, North East
Image from Datarama event, organised by The Polytechnic, Tyneside Cinema, February 2009
Credit: Kevin Gibson

Great art for everyone

Digital opportunities
Aim: To increase the number of people accessing and Regional
engaging in the arts, increase the uptake of new digital
projects
technologies for artistic and business growth, embed
the arts within the new Public Service Broadcasting/Content
ecology and to conduct a three-year programme of research.
Delivery: Through three strands, each containing BBC
C.4
A number of projects alongside regional initiatives.
Document & New Public
promote Service
good practice media
partnerships
Advocacy w/in
Support RFO
policy reviews
capacity
ACE ICT,
business
processes
1.Research and &IP 3. New
development
opportunities for
Public Service
arts media
2. Building ACE Staff
training
digital &
capacity
Digital research New Creative development
Media
Industries
development
Re-develop
Knowledge ACE on-line
Increase access
transfer and presence
to arts and ACE
innovation
archives

1. Research, learning and policy
development
• 3 year programme of research to examine:
• How the public engage with and perceive the arts
• How digital technology is transforming artistic practice
• Implications for content creation, distribution and ownership
• External environment
• Partnerships with other sectors

2. Building digital capacity
• Skills and development
• Networks and partnerships
• Technology and infrastructure
• Innovation and artistic practice

3. Public Service Content
Economy
• Building partnerships with broadcasters to build the
market for arts content and encourage digital
innovation
www.4ip.org.uk
www.bbc.co.uk/madeinengland
• Advocacy for the arts in national media policy
reviews and debates

Forthcoming events:
• Clicks or Mortar, Tyneside Cinema - 6 March
www.thepixelpalace.org
• re:boot re:place, Sage Gateshead - 30 March
http://rebootreplace.btween.co.uk/