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AmbITion Roadshow North East Introduction by Hannah Rudman
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AmbITion Roadshow North East Introduction by Hannah Rudman

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Hannah's overview of the world as we currently know it: world 2.0! An outline of current cultural behaviour, and a suggestion of what changes in socio-economic behaviour might mean for the 21st …

Hannah's overview of the world as we currently know it: world 2.0! An outline of current cultural behaviour, and a suggestion of what changes in socio-economic behaviour might mean for the 21st Century arts organisation.


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  • 1. North East Roadshow Introduction: Hannah Rudman Monday, 16 March 2009
  • 2. What is an AmbITion Roadshow? • excite! • share! • show! • inform! Monday, 16 March 2009
  • 3. What is an AmbITion Roadshow? • excite! • share! • show! • inform! Monday, 16 March 2009
  • 4. What is an AmbITion Roadshow? • excite! • share! • show! • inform! Monday, 16 March 2009
  • 5. ...network! Monday, 16 March 2009
  • 6. ...network! Monday, 16 March 2009
  • 7. ...network! Monday, 16 March 2009
  • 8. http://getambition.wordpress.com/ Monday, 16 March 2009
  • 9. 3% world on broadband now 10% in 18 mths 4bn mobile users in 12 months Monday, 16 March 2009
  • 10. What trends are we looking at? Fashion, fads, Microtrends 1-3 years technology devices/platforms Business cycles, technologies Macrotrends 5-15 years impacting socio/ cultural/economic behaviours Societal shifts, Megatrends 15-50 years industrial shifts Gigatrends 50+ years New Societies Monday, 16 March 2009
  • 11. WI / wii Monday, 16 March 2009
  • 12. Growing up at different times = different understandings of where we’re at Monday, 16 March 2009
  • 13. Growing up at different times = different understandings of where we’re at Monday, 16 March 2009
  • 14. Digital natives/migrants Monday, 16 March 2009
  • 15. New audience behaviours Monday, 16 March 2009
  • 16. New audience behaviours • Personalise Monday, 16 March 2009
  • 17. New audience behaviours • Personalise • Participate Monday, 16 March 2009
  • 18. New audience behaviours • Personalise • Participate • Co-produce Monday, 16 March 2009
  • 19. New audience behaviours Personalise • Participate • Co-produce • Create meaning • – Alan Brown’s latest research: WolfBrown Monday, 16 March 2009
  • 20. New audience behaviours Personalise • Participate • Co-produce • Create meaning • – Alan Brown’s latest research: WolfBrown This affects: – Artistic practice – Organisations’ operations – Business models Monday, 16 March 2009
  • 21. Monday, 16 March 2009
  • 22. Monday, 16 March 2009
  • 23. Monday, 16 March 2009
  • 24. Monday, 16 March 2009
  • 25. Monday, 16 March 2009
  • 26. “The proper artistic response to digital technology is to embrace it as a new window that is eternally human, and to use it with passion, wisdom, fearlessness and joy”. Ralph Lombeglia, MIT Monday, 16 March 2009
  • 27. Monday, 16 March 2009
  • 28. Monday, 16 March 2009
  • 29. Monday, 16 March 2009
  • 30. Monday, 16 March 2009
  • 31. Monday, 16 March 2009
  • 32. new opportunity: global audience Monday, 16 March 2009
  • 33. new opportunity: organisational / operational efficiencies Monday, 16 March 2009
  • 34. new opportunity: monetise/fundraise differently Monday, 16 March 2009
  • 35. new opportunity: monetise/fundraise differently Monday, 16 March 2009
  • 36. new opportunity: monetise/fundraise differently Monday, 16 March 2009
  • 37. new opportunity: monetise/fundraise differently Monday, 16 March 2009
  • 38. new opportunity: monetise/fundraise differently Monday, 16 March 2009
  • 39. Monday, 16 March 2009
  • 40. Thanks for listening! (Sorry for the puns: straightfrommybrain.com) Monday, 16 March 2009