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North East Roadshow

                        Introduction: Hannah Rudman




Monday, 16 March 2009
What is an AmbITion Roadshow?


            • excite!
            • share!
            • show!
            • inform!




M...
What is an AmbITion Roadshow?


            • excite!
            • share!
            • show!
            • inform!




M...
What is an AmbITion Roadshow?


            • excite!
            • share!
            • show!
            • inform!




M...
...network!




Monday, 16 March 2009
...network!




Monday, 16 March 2009
...network!




Monday, 16 March 2009
http://getambition.wordpress.com/




Monday, 16 March 2009
3% world on
                        broadband
                           now
                        10% in 18 mths
      ...
What trends are we looking at?

                                                       Fashion, fads,
                    ...
WI / wii




Monday, 16 March 2009
Growing up at different times =
                different understandings of where we’re at




Monday, 16 March 2009
Growing up at different times =
                different understandings of where we’re at




Monday, 16 March 2009
Digital natives/migrants




Monday, 16 March 2009
New audience behaviours




Monday, 16 March 2009
New audience behaviours

                                   • Personalise




Monday, 16 March 2009
New audience behaviours

                                   • Personalise
                                   • Participate...
New audience behaviours

                                   • Personalise
                                   • Participate...
New audience behaviours

                                       Personalise
                                   •
         ...
New audience behaviours

                                       Personalise
                                   •
         ...
Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
“The proper artistic response to digital
                  technology is to embrace it as a new
                  window t...
Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
new opportunity: global audience




Monday, 16 March 2009
new opportunity: organisational /
                            operational efficiencies




Monday, 16 March 2009
new opportunity: monetise/fundraise differently




Monday, 16 March 2009
new opportunity: monetise/fundraise differently




Monday, 16 March 2009
new opportunity: monetise/fundraise differently




Monday, 16 March 2009
new opportunity: monetise/fundraise differently




Monday, 16 March 2009
new opportunity: monetise/fundraise differently




Monday, 16 March 2009
Monday, 16 March 2009
Thanks for listening!

                            (Sorry for the puns:
                        straightfrommybrain.com)

...
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AmbITion Roadshow North East Introduction by Hannah Rudman

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Hannah's overview of the world as we currently know it: world 2.0! An outline of current cultural behaviour, and a suggestion of what changes in socio-economic behaviour might mean for the 21st Century arts organisation.

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Transcript of "AmbITion Roadshow North East Introduction by Hannah Rudman"

  1. 1. North East Roadshow Introduction: Hannah Rudman Monday, 16 March 2009
  2. 2. What is an AmbITion Roadshow? • excite! • share! • show! • inform! Monday, 16 March 2009
  3. 3. What is an AmbITion Roadshow? • excite! • share! • show! • inform! Monday, 16 March 2009
  4. 4. What is an AmbITion Roadshow? • excite! • share! • show! • inform! Monday, 16 March 2009
  5. 5. ...network! Monday, 16 March 2009
  6. 6. ...network! Monday, 16 March 2009
  7. 7. ...network! Monday, 16 March 2009
  8. 8. http://getambition.wordpress.com/ Monday, 16 March 2009
  9. 9. 3% world on broadband now 10% in 18 mths 4bn mobile users in 12 months Monday, 16 March 2009
  10. 10. What trends are we looking at? Fashion, fads, Microtrends 1-3 years technology devices/platforms Business cycles, technologies Macrotrends 5-15 years impacting socio/ cultural/economic behaviours Societal shifts, Megatrends 15-50 years industrial shifts Gigatrends 50+ years New Societies Monday, 16 March 2009
  11. 11. WI / wii Monday, 16 March 2009
  12. 12. Growing up at different times = different understandings of where we’re at Monday, 16 March 2009
  13. 13. Growing up at different times = different understandings of where we’re at Monday, 16 March 2009
  14. 14. Digital natives/migrants Monday, 16 March 2009
  15. 15. New audience behaviours Monday, 16 March 2009
  16. 16. New audience behaviours • Personalise Monday, 16 March 2009
  17. 17. New audience behaviours • Personalise • Participate Monday, 16 March 2009
  18. 18. New audience behaviours • Personalise • Participate • Co-produce Monday, 16 March 2009
  19. 19. New audience behaviours Personalise • Participate • Co-produce • Create meaning • – Alan Brown’s latest research: WolfBrown Monday, 16 March 2009
  20. 20. New audience behaviours Personalise • Participate • Co-produce • Create meaning • – Alan Brown’s latest research: WolfBrown This affects: – Artistic practice – Organisations’ operations – Business models Monday, 16 March 2009
  21. 21. Monday, 16 March 2009
  22. 22. Monday, 16 March 2009
  23. 23. Monday, 16 March 2009
  24. 24. Monday, 16 March 2009
  25. 25. Monday, 16 March 2009
  26. 26. “The proper artistic response to digital technology is to embrace it as a new window that is eternally human, and to use it with passion, wisdom, fearlessness and joy”. Ralph Lombeglia, MIT Monday, 16 March 2009
  27. 27. Monday, 16 March 2009
  28. 28. Monday, 16 March 2009
  29. 29. Monday, 16 March 2009
  30. 30. Monday, 16 March 2009
  31. 31. Monday, 16 March 2009
  32. 32. new opportunity: global audience Monday, 16 March 2009
  33. 33. new opportunity: organisational / operational efficiencies Monday, 16 March 2009
  34. 34. new opportunity: monetise/fundraise differently Monday, 16 March 2009
  35. 35. new opportunity: monetise/fundraise differently Monday, 16 March 2009
  36. 36. new opportunity: monetise/fundraise differently Monday, 16 March 2009
  37. 37. new opportunity: monetise/fundraise differently Monday, 16 March 2009
  38. 38. new opportunity: monetise/fundraise differently Monday, 16 March 2009
  39. 39. Monday, 16 March 2009
  40. 40. Thanks for listening! (Sorry for the puns: straightfrommybrain.com) Monday, 16 March 2009
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