Alex Fleetwood Hide&Seekkeynote Amb I Tion
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  • 1. AmbITion London, 16.07.09 Wednesday, 22 July 2009
  • 2. Wednesday, 22 July 2009
  • 3. Concepts of play - as a way of being, a design theme, and a means to creativity - are essential to understanding how culture will develop in the 21st century Wednesday, 22 July 2009
  • 4. What We Do. Artists & Art Practice Games & Game Design Punchdrunk Bill Viola ND Blast Theory ‘S LA PS3 AN Janet Cardiff -M World of Warcraft NO ARG Facebook Geocaching People & Public Space Technology Wednesday, 22 July 2009
  • 5. What We Do. Artists & Art Practice Games & Game Design Punchdrunk Bill Viola ND Blast Theory ‘S LA PS3 AN Janet Cardiff -M World of Warcraft NO ARG Facebook Geocaching People & Public Space Technology Wednesday, 22 July 2009
  • 6. The Festival. Wednesday, 22 July 2009
  • 7. Wednesday, 22 July 2009
  • 8. Wednesday, 22 July 2009
  • 9. The Festival. UK’s largest festival of pervasive games and experiences. Wednesday, 22 July 2009
  • 10. The Festival. UK’s largest festival of pervasive games and experiences. “…combines all my favourite things about games – play, interactivity,  performance, cleverness, technology, participation” “Enormously healthy, recreational, emotional, human gaming' - Rock, Paper, Shotgun “… If you are a fan of live, social gaming, there is NOWHERE in the world  better to be than in London during the annual Hide and Seek Festival.” - Jane McGonigal  Wednesday, 22 July 2009
  • 11. The Sandpit. Wednesday, 22 July 2009
  • 12. The Sandpit. UK’s fastest growing network for pervasive games and players. Wednesday, 22 July 2009
  • 13. The Sandpit. UK’s fastest growing network for pervasive games and players. Wednesday, 22 July 2009
  • 14. Wednesday, 22 July 2009
  • 15. Case Studies. Wednesday, 22 July 2009
  • 16. Case Study. LAST WILL powered by HP LABS “... Mindblowing” “An exciting hybrid of art and hi-tech entertainment” Wednesday, 22 July 2009
  • 17. Last Will Wednesday, 22 July 2009
  • 18. Last Will Wednesday, 22 July 2009
  • 19. Wednesday, 22 July 2009
  • 20. Case Study. #playmakers in partnership with NESTA Alex Fleetwood & Holly Gramazio are collaborating to create a new pervasive game. Filmmaker Ivo Gormley documenting the process. The entire creative development will be hosted online at playmakers.org.uk. with multiple opportunities for players to become creatively involved in the process. Wednesday, 22 July 2009
  • 21. Creative / Cultural / Entrepreneurial Wednesday, 22 July 2009
  • 22. Working with You. Consultancy & Idea Generation Wondering where your audience went? We can advise on live experience, event and game design. Need to bring them back? We can help you generate ideas and plans for cost-effective, achievable, multi-platform projects. Bespoke Productions We create exceptional white label experiences for brands, broadcasters and the cultural sector, linking live play, online broadcast and shareable content. Access to our Network London is a thriving network of designers, technologists and makers. We play with all of them. This makes us a T-shaped organisation - we have a deep understanding of play, and a range of partnerships with other specialists. Let us put the perfect team together for you. Wednesday, 22 July 2009
  • 23. Value in the Network. Events Content Artists ndpit he Sa ce) T the aud ien ( Wednesday, 22 July 2009
  • 24. Why Play? The critical term when analysing the impact of games is not ‘fun’ but ‘engagement’ Henry Jenkins, Professor of Comparative Media Studies, MIT Wikipedia = 100 million hours of thought US watches 200 billion hours of TV each year That’s 2,000 Wikipedia projects of cognitive surplus Clay Shirky, ‘Gin, Television and Social Surplus’ Wednesday, 22 July 2009
  • 25. Alex Fleetwood Director Hide&Seek www.hideandseekfest.co.uk twitter: ammonite www.playmakers.org.uk twitter: #playmakers Wednesday, 22 July 2009