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AmbITion London, 16.07.09




Wednesday, 22 July 2009
Wednesday, 22 July 2009
Concepts of play - as a way of being,
                        a design theme, and a means to
                           cr...
What We Do.
            Artists & Art Practice                       Games & Game Design


                          Punch...
What We Do.
            Artists & Art Practice                       Games & Game Design

                          Punchd...
The Festival.




Wednesday, 22 July 2009
Wednesday, 22 July 2009
Wednesday, 22 July 2009
The Festival.
                          UK’s largest festival of pervasive
                                  games and exp...
The Festival.
                          UK’s largest festival of pervasive
                                  games and exp...
The Sandpit.




Wednesday, 22 July 2009
The Sandpit.
                          UK’s fastest growing network for
                             pervasive games and p...
The Sandpit.
                          UK’s fastest growing network for
                             pervasive games and p...
Wednesday, 22 July 2009
Case Studies.




Wednesday, 22 July 2009
Case Study.
                          LAST WILL
                 powered by HP LABS
               “... Mindblowing”
     ...
Last Will




Wednesday, 22 July 2009
Last Will




Wednesday, 22 July 2009
Wednesday, 22 July 2009
Case Study.
                                                                              #playmakers
                    ...
Creative / Cultural / Entrepreneurial




Wednesday, 22 July 2009
Working with You.
                Consultancy & Idea Generation
    Wondering where your audience went? We can advise on l...
Value in the Network.




                                    Events          Content

                          Artists
 ...
Why Play?

                The critical term when analysing the impact
                of games is not ‘fun’ but ‘engageme...
Alex Fleetwood
                          Director
                          Hide&Seek

                          www.hidea...
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Alex Fleetwood Hide&Seekkeynote Amb I Tion

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Transcript of "Alex Fleetwood Hide&Seekkeynote Amb I Tion"

  1. 1. AmbITion London, 16.07.09 Wednesday, 22 July 2009
  2. 2. Wednesday, 22 July 2009
  3. 3. Concepts of play - as a way of being, a design theme, and a means to creativity - are essential to understanding how culture will develop in the 21st century Wednesday, 22 July 2009
  4. 4. What We Do. Artists & Art Practice Games & Game Design Punchdrunk Bill Viola ND Blast Theory ‘S LA PS3 AN Janet Cardiff -M World of Warcraft NO ARG Facebook Geocaching People & Public Space Technology Wednesday, 22 July 2009
  5. 5. What We Do. Artists & Art Practice Games & Game Design Punchdrunk Bill Viola ND Blast Theory ‘S LA PS3 AN Janet Cardiff -M World of Warcraft NO ARG Facebook Geocaching People & Public Space Technology Wednesday, 22 July 2009
  6. 6. The Festival. Wednesday, 22 July 2009
  7. 7. Wednesday, 22 July 2009
  8. 8. Wednesday, 22 July 2009
  9. 9. The Festival. UK’s largest festival of pervasive games and experiences. Wednesday, 22 July 2009
  10. 10. The Festival. UK’s largest festival of pervasive games and experiences. “…combines all my favourite things about games – play, interactivity,  performance, cleverness, technology, participation” “Enormously healthy, recreational, emotional, human gaming' - Rock, Paper, Shotgun “… If you are a fan of live, social gaming, there is NOWHERE in the world  better to be than in London during the annual Hide and Seek Festival.” - Jane McGonigal  Wednesday, 22 July 2009
  11. 11. The Sandpit. Wednesday, 22 July 2009
  12. 12. The Sandpit. UK’s fastest growing network for pervasive games and players. Wednesday, 22 July 2009
  13. 13. The Sandpit. UK’s fastest growing network for pervasive games and players. Wednesday, 22 July 2009
  14. 14. Wednesday, 22 July 2009
  15. 15. Case Studies. Wednesday, 22 July 2009
  16. 16. Case Study. LAST WILL powered by HP LABS “... Mindblowing” “An exciting hybrid of art and hi-tech entertainment” Wednesday, 22 July 2009
  17. 17. Last Will Wednesday, 22 July 2009
  18. 18. Last Will Wednesday, 22 July 2009
  19. 19. Wednesday, 22 July 2009
  20. 20. Case Study. #playmakers in partnership with NESTA Alex Fleetwood & Holly Gramazio are collaborating to create a new pervasive game. Filmmaker Ivo Gormley documenting the process. The entire creative development will be hosted online at playmakers.org.uk. with multiple opportunities for players to become creatively involved in the process. Wednesday, 22 July 2009
  21. 21. Creative / Cultural / Entrepreneurial Wednesday, 22 July 2009
  22. 22. Working with You. Consultancy & Idea Generation Wondering where your audience went? We can advise on live experience, event and game design. Need to bring them back? We can help you generate ideas and plans for cost-effective, achievable, multi-platform projects. Bespoke Productions We create exceptional white label experiences for brands, broadcasters and the cultural sector, linking live play, online broadcast and shareable content. Access to our Network London is a thriving network of designers, technologists and makers. We play with all of them. This makes us a T-shaped organisation - we have a deep understanding of play, and a range of partnerships with other specialists. Let us put the perfect team together for you. Wednesday, 22 July 2009
  23. 23. Value in the Network. Events Content Artists ndpit he Sa ce) T the aud ien ( Wednesday, 22 July 2009
  24. 24. Why Play? The critical term when analysing the impact of games is not ‘fun’ but ‘engagement’ Henry Jenkins, Professor of Comparative Media Studies, MIT Wikipedia = 100 million hours of thought US watches 200 billion hours of TV each year That’s 2,000 Wikipedia projects of cognitive surplus Clay Shirky, ‘Gin, Television and Social Surplus’ Wednesday, 22 July 2009
  25. 25. Alex Fleetwood Director Hide&Seek www.hideandseekfest.co.uk twitter: ammonite www.playmakers.org.uk twitter: #playmakers Wednesday, 22 July 2009
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