2014 super bowl
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  • 1. Source: Monthly Consumer Survey N = 6417, 1/6 - 1/13/14 Source: Prosper Insights & Analytics™, Monthly Consumer Survey, JAN-14 estimated # N = 6417, 1/2 - 1/13/14 Adults 18+ of Adults Women <$50K $50K+ 18-24 25-34 35-44 45-54 55-64 65+ NE MW South West When you watch the Super Bowl, what is the most important part for you? (Choose only one) The Game 35.9% 86,118,326 50.5% 22.0% The Half Time Show 7.7% 18,539,995 5.3% 10.0% The Commercials 45,084,606 15.2% 22.2% 18.8% Getting together with friends 13.1% 31,392,442 11.5% 14.6% I don't watch the Super Bowl 59,050,583 17.6% 31.2% 24.6% Total 100.0% 240,185,952 100.0% 100.0% 32.2% 9.2% 16.2% 12.7% 29.8% 100.0% 38.4% 7.1% 20.8% 13.5% 20.2% 100.0% 30.4% 12.2% 19.4% 16.5% 21.6% 100.0% 35.9% 10.6% 17.6% 15.3% 20.6% 100.0% 34.9% 7.9% 20.6% 13.6% 23.0% 100.0% 37.0% 6.1% 21.4% 13.4% 22.1% 100.0% 36.7% 5.7% 20.5% 11.2% 26.0% 100.0% 38.7% 4.9% 13.6% 9.3% 33.6% 100.0% 37.6% 8.2% 17.2% 12.2% 24.8% 100.0% 34.8% 8.6% 21.7% 12.1% 22.8% 100.0% 36.0% 7.4% 18.8% 13.6% 24.1% 100.0% 35.9% 6.3% 17.0% 14.2% 26.5% 100.0% Estimated Viewers (planning to watch): 75.4% When you watch the Super Bowl, what is the most important part for you? (Choose only one) The Game The Half Time Show The Commercials Getting together with friends Total Of the Viewers 47.5% 10.2% 24.9% 17.3% 100.0% Do you plan to throw or attend a Super Bowl party? Yes, plan to throw a party Yes, plan to attend a pary Plan to watch at a bar/restaurant No Total 16.2% 26.0% 4.5% 53.4% 100.0% Men Do you plan to purchase any of the following for Super Bowl Sunday? (Check all that apply) Food/Beverages Television Furniture (including entertainment centers) Team apparel or accessories (hats, coats, etc.) Decorations 181,135,369 16.8% 27.2% 4.8% 51.2% 100.0% 62,338,026 10,835,420 128,212,896 240,185,952 15.6% 24.8% 4.2% 55.5% 100.0% 15.5% 26.0% 5.5% 53.0% 100.0% 16.6% 27.3% 4.1% 52.0% 100.0% 26.7% 38.2% 6.0% 29.1% 100.0% 30.6% 32.3% 6.3% 30.7% 100.0% 16.9% 28.7% 4.9% 49.4% 100.0% 10.5% 26.2% 5.1% 58.2% 100.0% 8.9% 17.9% 3.3% 69.8% 100.0% 5.9% 15.1% 1.7% 77.4% 100.0% 15.8% 26.7% 4.8% 52.7% 100.0% 13.6% 26.5% 4.3% 55.6% 100.0% 18.3% 23.3% 4.4% 54.0% 100.0% 16.2% 28.9% 4.7% 50.2% 100.0% 77.2% 9.4% 4.2% 9.1% 5.4% 38,799,610 76.8% 5.2% 2.7% 7.1% 6.6% 77.1% 8.0% 3.5% 9.2% 6.3% 78.6% 7.2% 3.6% 7.8% 6.1% 81.8% 14.9% 8.3% 19.3% 14.1% 83.2% 20.2% 9.1% 16.8% 8.2% 77.7% 6.6% 3.7% 7.1% 6.3% 80.9% 2.4% 0.6% 4.7% 5.0% 76.4% 0.5% 0.1% 2.1% 3.0% 63.5% 0.4% 0.0% 1.3% 1.3% 75.2% 8.4% 4.0% 7.9% 5.7% 79.0% 6.2% 2.1% 6.7% 6.2% 76.6% 7.7% 3.7% 8.4% 6.5% 77.0% 6.7% 4.3% 9.6% 5.1% 90.19 $ 86.3% 77.80 $ 68.64 $ 86.3% 59.25 $ 65.05 $ 86.1% 56.03 $ 89.87 $ 100.43 $ 109.22 $ 87.7% 92.4% 92.9% 78.84 $ 92.83 $ 101.51 $ 92.34 $ 87.5% 80.75 $ 67.35 $ 86.7% 58.42 $ 56.66 $ 85.8% 48.61 $ 45.54 $ 74.2% 33.78 $ 93.74 $ 85.6% 80.24 $ 64.30 $ 87.2% 56.09 $ 78.87 $ 85.8% 67.63 $ 82.75 87.0% 71.96 16.7% 81.0% 3.8% 17.3% 74.3% 5.9% 18.1% 82.3% 4.5% 15.8% 76.6% 7.5% 20.4% 69.8% 9.6% 17.2% 78.7% 4.6% 15.9% 84.4% 2.2% 17.9% 81.6% 2.8% 19.2% 78.9% 3.4% 19.9% 76.7% 5.6% 18.7% 80.0% 4.9% 17.3% 76.9% 4.5% 15.8% 80.6% 4.7% 7.1% 10.0% 8.3% 19.7% 15.0% 8.8% 3.6% 4.7% 2.8% 7.8% 7.9% 9.2% 8.9% 6.5% 5.7% 16.2% 8.4% 2.6% 8.7% 8.3% 17.3% 9.9% 3.3% 8.2% 6.9% 17.9% 9.0% 1.6% 14.6% 7.9% 20.2% 4.4% 2.5% 15.0% 7.8% 18.2% 6.2% 1.6% 7.8% 6.7% 15.4% 8.5% 1.1% 4.8% 4.7% 16.1% 9.0% 2.7% 4.3% 6.6% 17.9% 11.9% 3.6% 3.0% 11.4% 14.6% 14.9% 3.0% 8.0% 7.8% 16.9% 9.0% 1.9% 8.6% 7.6% 18.0% 10.2% 2.8% 7.6% 7.5% 16.1% 10.1% 2.3% 7.9% 7.2% 16.9% 7.2% 2.7% estimated # of items 77.0% 7.2% 3.4% 8.1% 6.0% NA 7,719,302 3,686,703 14,644,913 6,411,301 *The sum of the % totals may be greater than 100% because the respondents can select more than one answer. How much do you plan on spending? Average $ Percent Buying Net Average $ in billions $ 79.12 86.3% 68.27 $ $ 12.366 What are your opinions about Super Bowl TV commericals? (Check all that apply) Advertisers should save their money and pass the savings on to us 17.8% 19.0% I look at them as entertainment 78.4% 75.6% They bother me 4.9% 6.1% They influence me to buy products from the advertisers 8.6% 10.1% They influence me to search online for more information 8.0% 9.6% They interrupt the game 7.5% 9.5% They make me aware of advertiser brands 16.9% 17.6% They make the game last too long 9.3% 10.4% Other (please specify) 2.4% 2.2% *The sum of the % totals may be greater than 100% because the respondents can select more than one answer. © 2014, Prosper® 1 January 2014
  • 2. Source: Monthly Consumer Survey Source: Prosper Insights & Analytics™, Monthly Consumer Survey, JAN 07-14 ----------2010-------------------2011-------------------2012-------------------2013-------------------2014-------------------2007-------------------2008-------------------2009---------estimated # estimated # estimated # estimated # estimated # estimated # estimated # estimated # Adults 18+ of Adults Adults 18+ of Adults Adults 18+ of Adults Adults 18+ of Adults Adults 18+ of Adults Adults 18+ of Adults Adults 18+ of Adults Adults 18+ of Adults When you watch the Super Bowl, what is the most important part for you? (Choose only one) The Game 71,585,417 32.7% 73,775,052 32.1% The Half Time Show 10,957,569 5.4% 12,246,394 4.9% The Commercials 18.1% 40,318,421 18.4% 41,507,280 Getting together with friends 14.6% 32,521,239 13.5% 30,506,746 I don’t watch the Super Bowl 30.3% 67,557,775 30.0% 67,627,451 Total 100.0% 222,940,420 100.0% 225,662,922 Estimated Viewers (planning to watch): 69.7% Do you plan to throw or attend a Super Bowl party? Yes, plan to throw a party 12.8% Yes, plan to attend a pary 26.8% Plan to watch at a bar/restaurant 4.1% No 56.3% Total 100.0% Do you plan to purchase any of the following for Super Bowl Sunday? (Check all that apply) Food/Beverages Television Furniture (including entertainment centers) Team apparel or accessories (hats, coats, etc.) Decorations 33.8% 5.2% 19.8% 14.6% 26.7% 100.0% 227,719,424 35.0% 5.7% 17.8% 14.7% 26.8% 100.0% 76,956,186 11,877,310 44,994,652 33,163,789 60,727,487 230,117,876 34.6% 5.6% 19.0% 14.4% 26.4% 100.0% 80,613,659 13,070,096 40,960,883 33,844,650 61,628,589 232,458,335 34.8% 5.9% 19.0% 13.9% 26.4% 100.0% 80,410,935 13,083,895 44,087,570 33,394,795 61,481,140 234,564,071 34.2% 7.2% 19.8% 14.2% 24.6% 100.0% 81,548,852 13,896,749 44,517,473 32,591,361 62,009,636 237,657,645 35.9% 7.7% 18.8% 13.1% 24.6% 100.0% 240,185,952 81,166,959 17,226,934 46,992,597 33,770,308 58,500,848 86,118,326 18,539,995 45,084,606 31,392,442 59,050,583 155,382,645 70.0% 158,035,471 73.3% 166,991,937 73.2% 168,489,287 73.6% 170,977,195 73.6% 172,554,435 75.4% 179,156,797 75.4% 181,135,369 28,438,988 13.0% 26.5% 4.7% 55.8% 100.0% 29,303,431 13.5% 26.5% 4.5% 55.5% 100.0% 30,716,297 13.8% 25.6% 4.6% 56.1% 100.0% 31,673,644 15.0% 26.3% 5.2% 53.4% 100.0% 34,974,629 15.3% 27.1% 5.1% 52.5% 100.0% 35,908,890 16.6% 25.2% 4.3% 53.9% 100.0% 39,427,462 16.2% 26.0% 4.5% 53.4% 100.0% 38,799,610 59,773,631 9,156,348 125,571,452 222,940,420 estimated # of items 69.3% 2.8% 1.4% 59,706,561 10,674,461 125,978,468 225,662,922 estimated # of items 2,525,101 6.3% 9,748,423 6.0% 9,442,999 NA NA NA 10,264,223 126,286,553 227,719,424 58,802,645 10,575,865 129,065,722 230,117,876 estimated # of items 3,852,745 1,289,354 67.4% 4.1% 1.9% NA NA 60,452,351 72.4% 2.7% 1.2% NA 1,764,074 5.6% 5.7% 61,202,518 12,156,915 124,124,273 232,458,335 estimated # of items 71.4% 3.6% 1.9% NA 2,632,446 1,186,071 6.5% 6.1% 9,290,348 5,622,075 69.5% 4.5% 2.0% NA 3,613,091 1,901,902 7.3% 6.0% 11,002,584 6,102,159 63,587,713 11,930,882 123,136,586 234,564,071 estimated # of items 71.3% 5.1% 2.4% NA 4,534,382 2,049,413 8.6% 6.4% 12,479,861 6,047,015 59,964,502 10,164,864 128,100,817 237,657,645 estimated # of items 74.0% 7.1% 3.7% NA 5,148,539 2,453,342 9.5% 7.1% 14,830,004 6,530,438 62,338,026 10,835,420 128,212,896 240,185,952 estimated # of items 77.0% 7.2% 3.4% NA 7,539,699 3,906,972 8.1% 6.0% 17,002,184 7,503,819 NA 7,719,302 3,686,703 14,644,913 *The sum of the % totals may be greater than 100% because the respondents can select more than one answer. How much do you plan on spending? Average $ Percent Buying Net Average $ 71.26 78.6% 56.04 $ $ $ 72.97 82.1% 59.90 in billions $ 8.708 $ 9.467 What are your opinions about Super Bowl TV commericals? (Check all that apply) Advertisers should save their money and pass the savings on to us NA 18.0% I look at them as entertainment NA 75.7% They bother me NA 4.3% They influence me to buy products from the advertisers NA 6.1% They influence me to search online for more information NA 6.5% They interrupt the game NA 9.2% They make me aware of advertiser brands NA 16.7% They make the game last too long NA 11.1% Other (please specify): NA 3.1% $ $ 68.52 83.6% 57.27 $ $ 64.00 82.2% 52.63 $ 9.563 $ $ 71.51 83.0% 59.33 $ 8.868 $ $ 76.37 83.6% 63.87 $ 10.145 $ $ 82.30 83.3% 68.54 $ 79.12 86.3% 68.27 $ 11.021 $ 12.279 $ 12.366 21.4% 79.3% 3.7% 19.4% 76.3% 3.5% 17.0% 74.9% 3.6% 18.5% 73.0% 4.4% 19.5% 76.6% 5.2% 17.8% 78.4% 4.9% 6.1% 7.1% 7.7% 8.4% 10.5% 8.6% 6.7% 8.6% 17.0% 11.1% 3.3% 7.1% 8.6% 18.1% 10.1% 3.2% 7.1% 7.0% 17.4% 9.5% 3.2% 7.3% 7.8% 16.9% 8.9% 3.1% 8.7% 8.6% 19.5% 10.9% 2.8% 8.0% 7.5% 16.9% 9.3% 2.4% *The sum of the % totals may be greater than 100% because the respondents can select more than one answer. © 2014, Prosper® 2 January 2007 - 2014 6,411,301