Geoff Stack   LEED AP   Stack Coordination [email_address] The four guiding questions of  strategic sustainability
Green: Lots of “solutions” Lots of “problems”
Four questions: A:  What are we talking about? B : What do we have? C:  What do we want? D:  How are we going to get there?
Four questions: Direction A: B :  C: D: =  Dollars x Depth
STACK Coordination Regenerative development Green building Green business Strategic sustainability Collaborators: We manag...
First: A:  What are we talking about? B : What do we have? C:  What do we want? D:  How are we going to get there?
A:  What are we talking about? +38 % profit increase  in 5 years from the implementation of strategic sustainability initi...
A:  What are we talking about? 38 % ?  Says who? www.sustainabilityadvantage.com
A:  What are we talking about? +38 %  profit ~20 % <ul><li>Market: </li></ul><ul><ul><li>Increased revenue / market share ...
A:  What are we talking about? Asset management Financial Capital Human Capital Natural Capital Biosphere Community Econom...
Sustainability is… <ul><li>… indefinable.   - Amory Lovins, CEO, Rocky Mountain Institute  </li></ul>.... improving the qu...
Second: A:  What are we talking about? B : What do we have? C:  What do we want? D:  How are we going to get there?
Direction: <ul><li>The Natural Step Framework </li></ul><ul><ul><li>Open-source, consensus-based, academic. </li></ul></ul...
B:  What do we have? Four main sources  of risk Sustainability Principles Four ways of destroying this system Biosphere Co...
B:  What do we have? Does your business: Depend on mined materials? Impose barriers that keep people from meeting their ow...
Third: A:  What are we talking about? B : What do we have? C:  What do we want? D:  How are we going to get there?
C:  What do we want? <ul><li>Regulatory compliance   ------------------------------ </li></ul><ul><li>Low-hanging fruit </...
C: What do we want? Backcasting defining success before we start working on it.
Fourth: A:  What are we talking about? B : What do we have? C:  What do we want? D:  How are we going to get there?
D:  How will we get there? <ul><li>Does an proposal: </li></ul><ul><ul><li>Provide a sufficient return on investment?  </l...
Nike <ul><li>1998 - Engagement </li></ul><ul><ul><ul><li>ROI $2,000,000 in 9 mo. </li></ul></ul></ul><ul><ul><ul><li>Share...
Scandic Hotels <ul><li>1994 - Engagement </li></ul><ul><ul><li>Immediate %17 energy savings </li></ul></ul><ul><li>1996 - ...
Hot Lips Pizza <ul><li>Immediate Savings </li></ul><ul><ul><li>ROI on $3000 in 7 months. </li></ul></ul><ul><ul><li>Electr...
Four questions: A:  What are we talking about? B : What do we have? C:  What do we want? D:  How are we going to get there?
Strategic sustainability Direction A: B :  C: D: =  Dollars x Depth
Geoff Stack  LEED AP   Stack Coordination [email_address] The four guiding questions of  strategic sustainability
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The Four Guiding Questions of Strategic Sustainability

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A quick introduction to the business case for pursuing strategic sustainability through the use of The Natural Step Framework.

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  • Nike ’ s Innovation Goals 1. Closing the Loop 2. Sustainable Materials 3. Climate Stability 4. Water Stewardship 5. Thriving Communities 6. Athletes as Change Agents
  • The Four Guiding Questions of Strategic Sustainability

    1. 1. Geoff Stack LEED AP Stack Coordination [email_address] The four guiding questions of strategic sustainability
    2. 2. Green: Lots of “solutions” Lots of “problems”
    3. 3. Four questions: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?
    4. 4. Four questions: Direction A: B : C: D: = Dollars x Depth
    5. 5. STACK Coordination Regenerative development Green building Green business Strategic sustainability Collaborators: We manage the complexities of:
    6. 6. First: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?
    7. 7. A: What are we talking about? +38 % profit increase in 5 years from the implementation of strategic sustainability initiatives Businesses can expect a (or more)
    8. 8. A: What are we talking about? 38 % ? Says who? www.sustainabilityadvantage.com
    9. 9. A: What are we talking about? +38 % profit ~20 % <ul><li>Market: </li></ul><ul><ul><li>Increased revenue / market share (+5 % ) </li></ul></ul><ul><ul><li>Lower insurance & borrowing costs (-5 % ) </li></ul></ul>~40 % <ul><li>People: </li></ul><ul><ul><li>Increased employee productivity (+10 % ) </li></ul></ul><ul><ul><li>Reduced recruiting costs (-1 % ) </li></ul></ul><ul><ul><li>Reduced attrition costs (-2 % ) </li></ul></ul>~40 % <ul><li>Eco-efficiency: </li></ul><ul><ul><li>energy, water, materials, waste (-5%, -20 % ) </li></ul></ul>
    10. 10. A: What are we talking about? Asset management Financial Capital Human Capital Natural Capital Biosphere Community Economy YOU EARN HERE.
    11. 11. Sustainability is… <ul><li>… indefinable. - Amory Lovins, CEO, Rocky Mountain Institute  </li></ul>.... improving the quality of life for all living beings within the capacity of nature to provide that life. ‐ Paul Hawken, Natural Capital Institute, Founder  of Smith + Hawken
    12. 12. Second: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?
    13. 13. Direction: <ul><li>The Natural Step Framework </li></ul><ul><ul><li>Open-source, consensus-based, academic. </li></ul></ul><ul><ul><li>“ Backcasting from Sustainability Principles” </li></ul></ul>
    14. 14. B: What do we have? Four main sources of risk Sustainability Principles Four ways of destroying this system Biosphere Community Economy YOU EARN HERE.
    15. 15. B: What do we have? Does your business: Depend on mined materials? Impose barriers that keep people from meeting their own needs? Rely on or produce toxics? Contribute to overharvesting?
    16. 16. Third: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?
    17. 17. C: What do we want? <ul><li>Regulatory compliance ------------------------------ </li></ul><ul><li>Low-hanging fruit </li></ul><ul><li>Basic improvements </li></ul><ul><li>Integrated strategy ------------------------------ </li></ul><ul><li>Core purpose </li></ul>
    18. 18. C: What do we want? Backcasting defining success before we start working on it.
    19. 19. Fourth: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?
    20. 20. D: How will we get there? <ul><li>Does an proposal: </li></ul><ul><ul><li>Provide a sufficient return on investment? </li></ul></ul><ul><ul><li>Proceed in the right direction? </li></ul></ul><ul><ul><li>Establish a flexible platform for supporting future efforts? </li></ul></ul>
    21. 21. Nike <ul><li>1998 - Engagement </li></ul><ul><ul><ul><li>ROI $2,000,000 in 9 mo. </li></ul></ul></ul><ul><ul><ul><li>Shared learning, language, morale </li></ul></ul></ul><ul><li>2005 - Nike Considered </li></ul><ul><ul><ul><li>Lifecycle index </li></ul></ul></ul><ul><li>2008 - North Star Vision </li></ul><ul><ul><ul><li>Innovation Goals </li></ul></ul></ul>
    22. 22. Scandic Hotels <ul><li>1994 - Engagement </li></ul><ul><ul><li>Immediate %17 energy savings </li></ul></ul><ul><li>1996 - 2006 </li></ul><ul><ul><li>$23m in savings </li></ul></ul><ul><ul><li>Education of 5,700 employees </li></ul></ul><ul><ul><li>Stronger corporate culture </li></ul></ul><ul><li>2025 Goal </li></ul><ul><ul><li>Fossil-fuel free </li></ul></ul>
    23. 23. Hot Lips Pizza <ul><li>Immediate Savings </li></ul><ul><ul><li>ROI on $3000 in 7 months. </li></ul></ul><ul><ul><li>Electric bill cut by 50% </li></ul></ul><ul><li>Organic ingredients </li></ul><ul><li>Reduced packaging </li></ul><ul><li>Customer relations </li></ul>
    24. 24. Four questions: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?
    25. 25. Strategic sustainability Direction A: B : C: D: = Dollars x Depth
    26. 26. Geoff Stack LEED AP Stack Coordination [email_address] The four guiding questions of strategic sustainability

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