The Four Guiding Questions of Strategic Sustainability

Geoff Stack LEED AP Stack Coordination [email_address] The four guiding questions of strategic sustainability

Green: Lots of “solutions” Lots of “problems”

Four questions: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?

Four questions: Direction A: B : C: D: = Dollars x Depth

STACK Coordination Regenerative development Green building Green business Strategic sustainability Collaborators: We manage the complexities of:

First: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?

A: What are we talking about? +38 % profit increase in 5 years from the implementation of strategic sustainability initiatives Businesses can expect a (or more)

A: What are we talking about? 38 % ? Says who? www.sustainabilityadvantage.com

A: What are we talking about? +38 % profit ~20 %
Market:
Increased revenue / market share (+5 % )
Lower insurance & borrowing costs (-5 % )
~40 %
People:
Increased employee productivity (+10 % )
Reduced recruiting costs (-1 % )
Reduced attrition costs (-2 % )
~40 %
Eco-efficiency:
energy, water, materials, waste (-5%, -20 % )

A: What are we talking about? Asset management Financial Capital Human Capital Natural Capital Biosphere Community Economy YOU EARN HERE.

Sustainability is…
… indefinable. - Amory Lovins, CEO, Rocky Mountain Institute
.... improving the quality of life for all living beings within the capacity of nature to provide that life. ‐ Paul Hawken, Natural Capital Institute, Founder of Smith + Hawken

Second: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?

Direction:
The Natural Step Framework
Open-source, consensus-based, academic.
“ Backcasting from Sustainability Principles”

B: What do we have? Four main sources of risk Sustainability Principles Four ways of destroying this system Biosphere Community Economy YOU EARN HERE.

B: What do we have? Does your business: Depend on mined materials? Impose barriers that keep people from meeting their own needs? Rely on or produce toxics? Contribute to overharvesting?

Third: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?

C: What do we want?
Regulatory compliance ------------------------------
Low-hanging fruit
Basic improvements
Integrated strategy ------------------------------
Core purpose

C: What do we want? Backcasting defining success before we start working on it.

Fourth: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?

D: How will we get there?
Does an proposal:
Provide a sufficient return on investment?
Proceed in the right direction?
Establish a flexible platform for supporting future efforts?

Nike
1998 - Engagement
ROI $2,000,000 in 9 mo.
Shared learning, language, morale
2005 - Nike Considered
Lifecycle index
2008 - North Star Vision
Innovation Goals

Scandic Hotels
1994 - Engagement
Immediate %17 energy savings
1996 - 2006
$23m in savings
Education of 5,700 employees
Stronger corporate culture
2025 Goal
Fossil-fuel free

Hot Lips Pizza
Immediate Savings
ROI on $3000 in 7 months.
Electric bill cut by 50%
Organic ingredients
Reduced packaging
Customer relations

Four questions: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?

Strategic sustainability Direction A: B : C: D: = Dollars x Depth

Geoff Stack LEED AP Stack Coordination [email_address] The four guiding questions of strategic sustainability

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The Four Guiding Questions of Strategic Sustainability

by Geoff Stack on Oct 26, 2009

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The Four Guiding Questions of Strategic Sustainability — Presentation Transcript