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The Four Guiding Questions of Strategic Sustainability
 

The Four Guiding Questions of Strategic Sustainability

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A quick introduction to the business case for pursuing strategic sustainability through the use of The Natural Step Framework.

A quick introduction to the business case for pursuing strategic sustainability through the use of The Natural Step Framework.

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  • Nike ’ s Innovation Goals 1. Closing the Loop 2. Sustainable Materials 3. Climate Stability 4. Water Stewardship 5. Thriving Communities 6. Athletes as Change Agents

The Four Guiding Questions of Strategic Sustainability The Four Guiding Questions of Strategic Sustainability Presentation Transcript

  • Geoff Stack LEED AP Stack Coordination [email_address] The four guiding questions of strategic sustainability
  • Green: Lots of “solutions” Lots of “problems”
  • Four questions: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?
  • Four questions: Direction A: B : C: D: = Dollars x Depth
  • STACK Coordination Regenerative development Green building Green business Strategic sustainability Collaborators: We manage the complexities of:
  • First: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?
  • A: What are we talking about? +38 % profit increase in 5 years from the implementation of strategic sustainability initiatives Businesses can expect a (or more)
  • A: What are we talking about? 38 % ? Says who? www.sustainabilityadvantage.com
  • A: What are we talking about? +38 % profit ~20 %
    • Market:
      • Increased revenue / market share (+5 % )
      • Lower insurance & borrowing costs (-5 % )
    ~40 %
    • People:
      • Increased employee productivity (+10 % )
      • Reduced recruiting costs (-1 % )
      • Reduced attrition costs (-2 % )
    ~40 %
    • Eco-efficiency:
      • energy, water, materials, waste (-5%, -20 % )
  • A: What are we talking about? Asset management Financial Capital Human Capital Natural Capital Biosphere Community Economy YOU EARN HERE.
  • Sustainability is…
    • … indefinable. - Amory Lovins, CEO, Rocky Mountain Institute 
    .... improving the quality of life for all living beings within the capacity of nature to provide that life. ‐ Paul Hawken, Natural Capital Institute, Founder  of Smith + Hawken
  • Second: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?
  • Direction:
    • The Natural Step Framework
      • Open-source, consensus-based, academic.
      • “ Backcasting from Sustainability Principles”
  • B: What do we have? Four main sources of risk Sustainability Principles Four ways of destroying this system Biosphere Community Economy YOU EARN HERE.
  • B: What do we have? Does your business: Depend on mined materials? Impose barriers that keep people from meeting their own needs? Rely on or produce toxics? Contribute to overharvesting?
  • Third: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?
  • C: What do we want?
    • Regulatory compliance ------------------------------
    • Low-hanging fruit
    • Basic improvements
    • Integrated strategy ------------------------------
    • Core purpose
  • C: What do we want? Backcasting defining success before we start working on it.
  • Fourth: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?
  • D: How will we get there?
    • Does an proposal:
      • Provide a sufficient return on investment?
      • Proceed in the right direction?
      • Establish a flexible platform for supporting future efforts?
  • Nike
    • 1998 - Engagement
        • ROI $2,000,000 in 9 mo.
        • Shared learning, language, morale
    • 2005 - Nike Considered
        • Lifecycle index
    • 2008 - North Star Vision
        • Innovation Goals
  • Scandic Hotels
    • 1994 - Engagement
      • Immediate %17 energy savings
    • 1996 - 2006
      • $23m in savings
      • Education of 5,700 employees
      • Stronger corporate culture
    • 2025 Goal
      • Fossil-fuel free
  • Hot Lips Pizza
    • Immediate Savings
      • ROI on $3000 in 7 months.
      • Electric bill cut by 50%
    • Organic ingredients
    • Reduced packaging
    • Customer relations
  • Four questions: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?
  • Strategic sustainability Direction A: B : C: D: = Dollars x Depth
  • Geoff Stack LEED AP Stack Coordination [email_address] The four guiding questions of strategic sustainability