The First Steps Of Greening Your Business

The first steps of greening your business Michelle Bishop Take A Step Consulting takeastep.com Geoff Stack LEED AP STACK Coordination stackcoordination.com

Welcome.
Why green?
What have others done?
Where do we go from here?

Introductions…
Your venture
Your motivations
Your current challenge

Why change? +38 % profit increase in 5 years from the implementation of strategic sustainability initiatives Businesses can expect a (or more)

The Sustainability Advantage 38 % ? Says who? www.sustainabilityadvantage.com

A: What are we talking about? +38 % profit ~20 %
Market:
Increased revenue / market share (+5 % )
Lower insurance & borrowing costs (-5 % )
~40 %
People:
Increased employee productivity (+10 % )
Reduced recruiting costs (-1 % )
Reduced attrition costs (-2 % )
~40 %
Eco-efficiency:
energy, water, materials, waste (-5%, -20 % )

The Bottom Line
Xerox
$7.3M from sustainability awards
Texas Instruments
$5.1M in 1 yr. from 159 projects
UCLA
$2.5M from ‘Green IT’ alone
RSC Equipment Rental
$11,000 at one location
SC Johnson
$2,000/yr. in landscaping costs

Context Asset management Financial Capital Human Capital Natural Capital Biosphere Community Economy YOU EARN HERE.

Support it all… Innovation Speed to market New markets Talent wars Productivity Motivation Brand image Managing risks Compliance Supply security Profit Share price Growth Revenue Customer care Expense savings Competition Market share Leadership Governance

Company Value Financials Non-financials / Reputation

Company Value Financials Non-financials / Reputation Brand Image Stakeholder Relationships Employees Customers Media Economists NGOs Competitors Global Markets Governments Insurers The Public Investors Banks Opportunities Risks

Sustainability is…
… indefinable. - Amory Lovins, CEO, Rocky Mountain Institute
.... improving the quality of life for all living beings within the capacity of nature to provide that life. ‐ Paul Hawken, Natural Capital Institute, Founder of Smith + Hawken

‘ Sustainability’
= Green
= Sustainable Development (SD)
= Corporate Social Responsibility (CSR)
= Environmental, Social, Governance (ESG)
= Triple Bottom Line (TBL)
= 3Es (Economy, Equity, Ecology)
= 3Ps (Profits, People, Planet)

A Range of Strategies
Regulatory compliance ------------------------------
Low-hanging fruit
Basic improvements
Integrated strategy ------------------------------
Core purpose

A Range of Advice
Regulatory compliance ------------------------------
Low-hanging fruit
Basic improvements
Integrated strategy ------------------------------
Core purpose
Lawyer

Nike
1998 - Engagement
ROI $2,000,000 in 9 mo.
Shared learning, language, morale
2005 - Nike Considered
Lifecycle index
2008 - North Star Vision
Innovation Goals

Small to Medium Enterprises
Chateau Ste. Michelle
$10,000 in water plus time
Red Dot Corporation
$1,850 every Friday, $96,000 in assembly
Stowe Mountain Lodge
$8,600 in 7 months composting
Yorkshire Water
£1.2 million in 2007, EE
Sweet Onion Creations
attracting new customers

Admiral Dry Cleaners
Family owned, 24 locations
Benefits:
Preempt legislation / risk
Better customer relations
“ Right thing to do for our family”
ROI: break-even
(ex. plastic vs. paper caps)

Green Audits
What to expect from a Green Audit:
Building/Employee Surveys
Carbon Footprint
Onsite Visit (1 or 2 day)
Final Report and Action Plan
The auditor providing this service has been certified by Strategic Sustainability Consultants (SSC) to use SSC's Green Audit Methodology. Learn more at www. sustainabilityconsulting . com/greenaudit

The Audit Process The auditor providing this service has been certified by Strategic Sustainability Consultants (SSC) to use SSC's Green Audit Methodology. Learn more at www. sustainabilityconsulting . com/greenaudit

Resources
Regional Associations:
Chesapeake Sustainable Business Alliance (CSBA), www. csballiance .org/
Sustainable Business Network of Washington, www. sbnow .org
Media:
GreenBiz, www. greenbiz .com

Resources
Government
U.S. EPA, Energy Star, www.energystar.gov
Other
Tons of books, web sites, etc. per specific topic, For example, Green IT Tools, www.greenittools.com

Wrap-up
Questions?
What other information will help you in your efforts?

Effective Projects ….
Generate support from above and below
Establish a green team
Establish measurable goals
Think long term
Build on success

Leading Change
Walk-the-talk
Provide visible support through speeches, questions, actions
Integrate into vision, mission, strategies
Earn credibility and avoid “green-washing”
Engage + Educate
Solicit ideas and help from the entire company
Align + Measure
Monitor indicators and establish rewards systems

Personal Level Interpersonal Level Managerial Level Organizational Level TRUSTWORTHINESS: Character and Competence ALIGNMENT of visions, values, and systems EMPOWERMENT of trusted people TRUST between trustworthy people Based on Stephen R. Covey et al, First Things First , 1994 Principle-Centered Leadership

The Climate Crisis is here.
The Energy Crisis is permanent.
It’s personal.
Investors, Banks, and Economists care.
Mainstream media is on board.
Politicians are reacting.
Clean technology is changing the game
Sustainability is not a fad.

An exercise…
Two slides
45 seconds each
One dictator (describes screen)
One drawer (no peeking at screen)

Four strategic questions: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?

Four questions: Direction A: B : C: D: = Dollars x Depth

A: What are we talking about? Asset management Financial Capital Human Capital Natural Capital Biosphere Community Economy YOU EARN HERE.

B: What do we have? Four main sources of risk Sustainability Principles Four ways of destroying this system Biosphere Community Economy YOU EARN HERE.

B: What do we have? Does your business: Depend on mined materials? Impose barriers that keep people from meeting their own needs? Rely on or produce toxics? Contribute to overharvesting?

C: What do we want? Backcasting defining success before we start working on it.

D: How will we get there?
Does a proposal:
Provide a sufficient return on investment?
Proceed in the right direction?
Establish a flexible platform for supporting future efforts?

Scandic Hotels
1994 - Engagement
Immediate %17 energy savings
1996 - 2006
$23m in savings
Education of 5,700 employees
Stronger corporate culture
2025 Goal
Fossil-fuel free

Hot Lips Pizza
Immediate Savings
ROI on $3000 in 7 months.
Electric bill cut by 50%
Organic ingredients
Reduced packaging
Customer relations

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The First Steps Of Greening Your Business

by Geoff Stack on Nov 12, 2009

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