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+39 340 2123 886
mail: info@dottorsacchetto.biz
Giorgio E. Sacchetto curriculum vitae
Personal Born in Milan, on 2nd June 1956.
Information Married with one son, 19 years old.
Summary: About 22 years of experience in marketing management and domestic sales,
Professional across different industry sectors and different sales channels:
Experiences 1. Consumer markets as household cleaning, home detergents, foods (frozen
and ambient products), sold to Retail Top Trade.
2. Off-home food products, sold to Ho.Re.Ca and foodservice channels.
3. B2B market (services to companies, as temporary work and
communication “below the line”).
Positive oriented, proactive and problem solution approach; excellent
communication and presentation skills.
Ability to analize and identify new opportunities, finalizing strategic direction and
moving it into actions and results.
Correct, strong and long-lasting personal relationships with collaborators and
partners, always careful to listen and to motivate.
Marketing and Management learning programs.
Specialties Marketing and Sales experience in multinational companies.
Business development, marketplace strategic analysis.
Management, marketing and trade marketing training programs.
Negotiation with top trade buyers.
Current Management consultant and strategic planning of marketing, trade marketing and
sales.
Some examples:
- business plan and strategic sales/marketing plan,
- launch of new products lines,
- coverage of sales area,
- business development in B2B market,
- marketing coordination for franchising national chain of snack-bar/fast-
food, linked with filling station.
Professional 10/2001 – 06/2003 Creativity S.p.A. Milano/Sommacampagna VR
background Direttore commerciale (Sales and Marketing Director)
Agency specialized in below the line and retail marketing servicies.
Coordination, development and coaching of the Sales Organisation (Accounts
Executive) team of 8 people.
Coordination of the internal processes towards customer satisfaction, between the
creative, production units and commercial team.
Coordination of the different locations (Milano, Sommacampagna (VR), Roma).
Direct relationship with top clients.
Direct reference to the Board of Director.
10/2000 – 08/2001 Quanta Lavoro Temporaneo s.p.a. Milano
Direttore commerciale (Sales and Marketing Director)
 70% sales growth compared with same last year quarter
 9 new Branches opened in 3 months (previous network was 20). These represent
12% of the total growth
 Supervision on 88 people, with 4 area managers and 2 category managers

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01/1998 – 09/2000 Arimpex Industrie Alimentari s.r.l.(Heinz) Rovereto TN
Direttore vendite (Sales Director)
 Merger and integration of 2 different sales force (Arimpex and Dega)
 Sales increased from 55 to 82 billions £ (+49%) in two years
 Receivables decreasing
 68 new commission agents inserted on the uncovered areas
 220 agents and 18 indirect area managers Supervision
 Better Heinz products sales breakdown, from 24% to 45% on the total, with
consequent contribution improvement
05/1994 – 12/1997 Plasmon Dietetici Alimentari S.r.l. (Heinz) Milano
01/1997 –12/1997, Project Leader in staff at Sales & Marketing General
Manager for three strategic projects:
 Mareblu project: Mareblu s.r.l. (Seafood company) commercial integration into
Pla.D.A. S.r.l.
 Alternative channels project: research and analysis for alternative new channels
about baby food products
 Non Food accessories project: innovative items, complementary to infant feeding
products
05/1994– 12/1996, Direttore vendite canale alimentare (Grocery Sales
Directory)
 Average Sales increase about 6-7% per years
 Sales network re-engineering (from geographical approach to customer
approach) and consequent headcounter reduction (from 160 to 95 people)
 Sales force efficiency improvement (fixed costs saving)
 Effectiveness improvement (average sales turnover per employee from 3.2 to
5.6 blls £)
05/1990 – 04/1994 Italgel S.p.A Milano e Parma
Trade marketing manager canale alimentare (food channel)
- In charge of the definition of the trade marketing strategies
- Top Organized Trade planning and management
- Direct relationship with top trade clients (national chains and organized
distributors) in key negotiations and coordination for local negotiations
- Sales organization with 3 National Key Accounts, 18 Regional Accounts e 2
channel managers
01/1986 – 04/1990 Benckiser Italiana S.p.A. Milano
From marketing to sales
 January 1990: National key account for top trade
 In 1989, for six months, field sales experience in Piemonte, as regional key account
for the local top customers (Metro, Conti, Garosci, Città Mercato)
 From marketing to sales in October 1988, as sales director assistant and trade
marketing manager to coordinate the marketing actions towards Top customers.
 Calfort Brand Manager, responsible for Brand management, brand positioning,
communication, promotions plan.
05/1984 – 12/1985 Mira Lanza s.p.a. Genova
Senior product manager
 Responsible for Tenderly Brands (hygienic paper and disposable items) and products
management, brand positioning, communication, promotions.
 Tenderly , marketing plan and activities
 From January 1985 promoted Group Product Manager for Tenderly complete line,
and for a new disposable product line

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06/1981 – 04/1984 3M Italia s.p.a. Milano
Marketing Supervisor
 Marketing coordinator for household cleaning, home stationery, do it yourself
products lines
 Responsible for products management, communication, sales promotions activities,
exhibitions.
03/1980 – 05/1981 Milano
Field sales activities
 Top quality Italian wines (Tenuta S. Anna) sold in Catering – Ho.Re.Ca channel
 Business to business market (Seaco s.r.l. outsourcing automatic data processing).
Education University degree in Economics - Bocconi University in Milan
 In 1978/79 Academic Year, specialization in “Economia delle Aziende Commerciali“.
 Dissertation title: “Problemi commerciali di un’azienda produttrice di vini“, discussed
with professor Alberto Marino, on February 27th 1980, final mark: 102/110.
Languages  Italian (Mother Tongue), English (Fluent)
Interests  Reading (narrative and essay-writing)
 Movies (adventure, fantasy)
 Music (jazz, soul, pop, italian)
 Sport (jogging, skiing, biking, snorkelling)
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