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Typographic Contrast

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    Typographic Contrast Typographic Contrast Presentation Transcript

    • typographic contrast Adding dynamism to text
    • contrast • defines hierarchies • gives emphasis • adds semantics • heightens interest
    • SIZE • Big text catches attention • Small text is for longer reading
    • style • Use font styles for emphasis
    • typeface • Use moods to mix typefaces • Limit to 2-3 typefaces max • Serif & sans-serif combinations
    • color • Visually effective • Hue, saturation, brightness
    • cases • Upper-case letters are strong and commanding • Upper-case letters lose the ascenders and descenders’ advantage • Use only for acronyms, headings, and titles
    • The quicker-than-lightning brown furry fox jumped amazingly high over the fat stupid weird lazy dog. THE QUICKER-THAN-LIGHTNING BROWN FURRY FOX JUMPED AMAZINGLY HIGH OVER THE FAT STUPID WEIRD LAZY DOG.
    • space • Suggesting borders even when there aren’t any • Logical groups, hierarchies of elements • Organization and neatness