typographic
contrast
Adding dynamism to text
contrast
• defines hierarchies
• gives emphasis
• adds semantics
• heightens interest
SIZE
• Big text
catches
attention
• Small text is
for longer
reading
style
• Use font styles
for emphasis
typeface
• Use moods to mix typefaces
• Limit to 2-3 typefaces max
• Serif & sans-serif combinations
color
• Visually
effective
• Hue,
saturation,
brightness
cases
• Upper-case letters are strong and
commanding
• Upper-case letters lose the ascenders
and descenders’ advantage
• U...
The quicker-than-lightning brown furry
fox jumped amazingly high over the fat
stupid weird lazy dog.
THE QUICKER-THAN-LIGH...
space
• Suggesting borders even when there
aren’t any
• Logical groups, hierarchies of elements
• Organization and neatness
Typographic Contrast
Typographic Contrast
Typographic Contrast
Typographic Contrast
Typographic Contrast
Typographic Contrast
Typographic Contrast
Typographic Contrast
Typographic Contrast
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Typographic Contrast

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Typographic Contrast

  1. 1. typographic contrast Adding dynamism to text
  2. 2. contrast • defines hierarchies • gives emphasis • adds semantics • heightens interest
  3. 3. SIZE • Big text catches attention • Small text is for longer reading
  4. 4. style • Use font styles for emphasis
  5. 5. typeface • Use moods to mix typefaces • Limit to 2-3 typefaces max • Serif & sans-serif combinations
  6. 6. color • Visually effective • Hue, saturation, brightness
  7. 7. cases • Upper-case letters are strong and commanding • Upper-case letters lose the ascenders and descenders’ advantage • Use only for acronyms, headings, and titles
  8. 8. The quicker-than-lightning brown furry fox jumped amazingly high over the fat stupid weird lazy dog. THE QUICKER-THAN-LIGHTNING BROWN FURRY FOX JUMPED AMAZINGLY HIGH OVER THE FAT STUPID WEIRD LAZY DOG.
  9. 9. space • Suggesting borders even when there aren’t any • Logical groups, hierarchies of elements • Organization and neatness
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