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Information Architecture
 

Information Architecture

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Information Architecture Information Architecture Presentation Transcript

  • Information architecture Organizing and categorizing website content
  • 5 Basic steps 1. Content inventory 2. Establishing a hierarchical outline 3. Chunking 4. Drawing diagrams 5. Analysis through testing
  • Content inventory • Detailed listing of all content in the site • Major database for all the pages • Usually tabulated in spreadsheets
  • The Content inventory sheet 1. Unique ID number 2. Page title 3. Page template or type 4. URL 5. General type of content 6. Person responsible for content 7. Keep/revise/discard decisions 8. Create content? 9. Review status From the Web Style Guide 3rd Ed. (2009)
  • Hierarchical outline • Ranking the importance of each piece of information • From broad overviews to specific submenus • Taxonomy: use of descriptive terms • Controlled vocabulary
  • Five hat racks to organize information 1. Category 2. Time 3. Location 4. Alphabetic 5. Continuum From Information Anxiety (1989): Wurman, R.
  • Other strategies • Brainstorming • Card sorting • White-board sessions • Paradigm-setting
  • Common site organizations • Identity • Navigation • Novelty • Org chart • Service • Flashy • Tool-oriented
  • CHUNKING INFORMATION • Modular chunks • Logically organized • Convenient for readers
  • SITE STRUCTURE • Organization of pages • The users predict on where to find things • Leading through logic, consistency and familiarity
  • Confusing mental models
  • Browsing functionality
  • STRUCTURAL THEMES • Sequences • Hierarchies • Webs
  • SEQUENCES
  • hierarchies
  • WEBS