Info Architecture

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Info Architecture

  1. 1. Information architecture Organizing and categorizing website content
  2. 2. 5 Basic steps 1. Content inventory 2. Establishing a hierarchical outline 3. Chunking 4. Drawing diagrams 5. Analysis through testing
  3. 3. Content inventory • Detailed listing of all content in the site • Major database for all the pages • Usually tabulated in spreadsheets
  4. 4. The Content inventory sheet 1. Unique ID number 2. Page title 3. Page template or type 4. URL 5. General type of content 6. Person responsible for content 7. Keep/revise/discard decisions 8. Create content? 9. Review status From the Web Style Guide 3rd Ed. (2009)
  5. 5. Hierarchical outline • Ranking the importance of each piece of information • From broad overviews to specific submenus • Taxonomy: use of descriptive terms • Controlled vocabulary
  6. 6. Five hat tricks to organize information 1. Category 2. Time 3. Location 4. Alphabetic 5. Continuum From Information Anxiety (1989): Wurman, R.
  7. 7. Other strategies • Brainstorming • Card sorting • White-board sessions • Paradigm-setting
  8. 8. Common site organizations • Identity • Navigation • Novelty • Org chart • Service • Flashy • Tool-oriented
  9. 9. CHUNKING INFORMATION • Modular chunks • Logically organized • Convenient for readers
  10. 10. SITE STRUCTURE • Organization of pages • The users predict on where to find things • Leading through logic, consistency and familiarity
  11. 11. Confusing mental models
  12. 12. Browsing functionality
  13. 13. STRUCTURAL THEMES • Sequences • Hierarchies • Webs
  14. 14. SEQUENCES
  15. 15. hierarchies
  16. 16. WEBS

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