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Salesforce.com Mobile Dev Week Chicago DUG

Salesforce.com Mobile Dev Week Chicago DUG






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  • Thanks for taking the time.Excited to tell you about what’s new with the platform.We’ve been busy – great new mobile services announcement today.
  • Smart phones and tablets are taking over. By 2014, there will be over 1.8 BILLION mobile devices worldwide while the growth of desktops and laptops will remain relatively stagnant.-----------------------------------------------WHAT’S DRIVING THIS TREND:• Increased capacity of wireless networks (3G, 4G, etc.) • Smartphones are approximating the speed and computing power of a PC• Cost of smartphone is less than the cost of a laptop or desktop computer• Portability and instant access of tablets and mobile make it faster and easier than a laptop to access data while working away from your desk
  • A recent survey revealed that more than half of all information workers today are using 3 or more devices at work.Clearly mobility in the work place has moved beyond just field sales and field service people.Now, all types of workers are embracing mobility for its instant access to data and applications whether they’re down the hall or across the globe.
  • An amazing convergence is happening in terms of next generation software and hardware.Smartphones and tablets keep getting faster and more powerful, approaching PCs in their processing capabilities.The interfaces are also becoming primarily touch-oriented, with touch phones, tablets, and even computers with trackpads capable of multi-touch gestures We can now use our fingers to tap, pinch, and zoom across all devices.Fueling this trend is HTML5, the programming language of the web, which is evolving in its capabilities, while the software is now embracing the power of the latest hardware.And it’s not just Salesforce – leading apps from Google, Amazon, and Linked In are now optimized for these devices, offering touch-optimized navigation and advanced features like geo-location.
  • This post-pc era requires a new way of thinking about delivering apps. Mobility should be at the heart of your business strategy. Success in the Post-PC era is not about developing a single app or one tool, but bringing all the pieces together.No single approach will satisfy the mobile needs of every customer, which is why we offer multiple ways for you to maximize your productivity while on the go.-----------------------------------------------MOBILE SOLUTIONS:• CORE APPLICATIONS – Touch.salesforce.com, Salesforce Mobile, and Chatter Mobile are great examples of applications. Native apps like Salesforce Mobile and Chatter Mobile are instantly responsive and they deliver a rich user experience. Hybrid or web-based apps like touch.salesforce.com offer native app-like qualities but are capable of running on a wide range of smartphones and tablets. These applications, including the hybrid version of Touch, can be used in an offline mode.• MARKETPLACE – Ever since the launch of the AppExchange, salesforce.com has proven its commitment to developing a partner-driven app marketplace and mobile is no exception. The Mobile AppExchange contains both partner-built and Salesforce-built apps all designed to give our customers a richer, more productive experience. It’s a democratic way for end users to custom-tailor their mobile Salesforce experience by choosing apps that closely match the way they work, by industry or by function.• PLATFORM – Sometimes, you have no option but to build a completely customized app. With the Force.com mobile platform, you can build custom, non-Salesforce-branded apps on virtually any device platform using SDK’s and other tools that Salesforce provides.
  • Why is mobile and social such a powerful combo?Engagement. Facebook, Twitter, Yelp – all have 4-5x more usage on their mobile apps than their web browsers.
  • Where are the enterprise mobile apps?
  • When you look at how traditional IT organizations look to built mobile apps, many are following the same doomed patterns of legacy on-premise software platforms.The problem with those platforms is the developers have to spend an incredible amount of time coding the very basics – the back end plumbing of an app – before they can even start focusing on the user experience.Not to mention – after they’ve spent the majority of the time on the plumbing – they then have to spend orders of magnitude more time coding the user interface compared to today’s modern mobile app developers who are using all the latest frameworks and libraries built from javascript. Today – any web developer who knows javascript can be a mobile app developer using these open source frameworks.
  • The problem is that all of these modern developers using the latest frameworks from jquery, backbone and angular js – they’re building apps that are completely disconnected from customer data. That’s why were seeing companies build these mobile apps – that are like marketing campaigns – they’re throw aways built for a single purpose and that offer no long term staying power. Not to mention – they’re not built up to the same security standards of most enterprise apps – and the CIO has no visibility into performance, governance, or security compliance.So on the one hand you have the old school platforms building these slow expensive apps that never keep up with the business…And on the other you have these cutting edge apps that are disconnected from customer data.
  • KEY POINTS:• Touch is Salesforce reimagined for today’s touch screen devices• One app for all your devices – HTML5 app adapts to any smartphone or tablet (iPad today)• Redesigned user interface with scrollable menus, large icons, and easy-to-swipe panes• Web or app store versions available••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••NARRATIVESalesforce Touch – currently available for iPad – is one solution for all of your mobile devices. As more and more employees bring their own devices to work, Touch is uniquely positioned to accommodate the vast assortment of smartphones and tablets to deliver a uniform mobile computing experience across them all.PRODUCT DETAILS• HTML5-based application designed specifically for touch-screen devices – Touch intelligently adapts to whatever screen you’re using• User interface takes advantage of native touch-device gestures by offering larger icons and tap targets as well as scrollable lists and swipe-friendly panes• Current version is available from Apple’s App Store as well as the iPad’s Safari browser• Offline access for the app store version is currently on the roadmap; Future versions will support address book integration, push notifications, and camera functionality• “Sales” version is available today (some standard and all custom objects in Sales tab) with support for other tabs coming in Spring ’13 (182)• Smartphone Beta expected in Spring ’13 (182) along with support for additional tablet types• Limited Visualforce likely by Summer ’13 (184)
  • That’s where the Salesforce Platform comes in and offers the best of both worlds.It’s the fastest path from idea to mobile app.We remove all the traditional steps of building apps on legacy platforms.And give modern web developers all the latest mobile frameworks they know and love. And they can easily connect it to customer data – making the app more engaging and more useful long term to both the user and the company.Finally – apps built on the Salesforce Platform are powered by the safest, most secure and trusted enterprise platform in the market. Offering scale, security, governance, and performance visibility.The same platform over 100K businesses trust with their most prized possession – their customer and business data.
  • Connect Salesforce Data with your Mobile Apps
  • Salesforce TouchMobilize any existing Force.com applicationNo CodingCombine standard layouts and VisualforceNative/Hybrid (Mobile SDK)Take advantage of device capabilitiesStore data locally/offline capabilitiesHTML5 (Heroku or Visualforce)Custom UINo app store hurdlesDevice agnosticMust have an internet connection
  • Salesforce TouchMobilize any existing Force.com applicationNo CodingCombine standard layouts and VisualforceNative/Hybrid (Mobile SDK)Take advantage of device capabilitiesStore data locally/offline capabilitiesHTML5 (Heroku or Visualforce)Custom UINo app store hurdlesDevice agnosticMust have an internet connection

Salesforce.com Mobile Dev Week Chicago DUG Salesforce.com Mobile Dev Week Chicago DUG Presentation Transcript

  • Mobile Developer WeekSalesforce Platform Mobile ServicesTom GersicMobile Practice Director, Salesforce Services@tomgersic
  • Safe harborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If anysuch uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. coulddiffer materially from the results expressed or implied by the forward-looking statements we make. All statementsother than statements of historical fact could be deemed forward-looking, including any projections of product orservice availability, subscriber growth, earnings, revenues, or other financial items and any statements regardingstrategies or plans of management for future operations, statements of belief, any statements concerning new,planned, or upgraded services or technology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing anddelivering new functionality for our service, new products and services, our new business model, our past operatinglosses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting,breach of our security measures, the outcome of intellectual property and other litigation, risks associated withpossible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history,our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service andsuccessful customer deployment, our limited history reselling non-salesforce.com products, and utilization andselling to larger enterprise customers. Further information on potential factors that could affect the financial results ofsalesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31,2012. This documents and others containing important disclosures are available on the SEC Filings section of theInvestor Information section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statementsare not currently available and may not be delivered on time or at all. Customers who purchase our services shouldmake the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes noobligation and does not intend to update these forward-looking statements.
  • We’re living in the post-PC eraiPhone Revenue – Q1 ’12$24.42 billionTOTAL Microsoft Revenue – Q2 ’12$20.89 billion>
  • Device Growth Is Exploding, Driven ByConsumersSource: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.
  • Info Workers Use Many Devices For Work & Personal52% of information workers use 3 or more devices60% of these devices are used for both work and personal useSource: Forrester Blogs: Why Tablets Will Become Our Primary Computing Device, Frank Gillett, April 23, 2012
  • An Industry Convergence Is HappeningLaptopsSmartphonesTabletsTouch-based navigation and HTML5 are changing how we access data
  • Salesforce Platform Powers Over 3 Million AppsApps for Salesforce data,CRM, and collaborationSalesforce Apps1700+ ISVPartner appsPartner AppsCustom apps deliveredby in-house developersor ISV partnersCustom Apps
  • Touch Revolution4x* comScore Mobile Metrix (March 2012)Mobile app users aremore engaged*
  • Where Are All the Enterprise Mobile Apps??? ?
  • Building Mobile Apps With Legacy Platforms Is DifficultIdeaBuy &SetupHardwareInstallComplexSoftwareDefineUserAccessBuild &TestSecurityMake ItMobile &SocialSetupReporting& AnalyticsBuildApp withLegacyFrameworksMonths to YearsMobileApp
  • Modern Mobile Developers Are Disconnected from Customer DataCustomer DataModern Mobile Developers
  • Salesforce Touch – One App For All Your Devices• HTML5 app runs on any device (iPad, iPhonetoday)• Intuitive interface built for users on the go• Optimized for touch – tap, scroll, swipe
  • Touch is “Mobile Web”
  • Salesforce Platform:The Fastest Path From Idea to Connected Mobile AppIdeaBuild Appwith ModernFrameworksConnectCustomer &Business DataConnectedMobile Apps
  • What if?• You want a highly branded UI?• You want to minimize/optimize click path?• You want offline capabilities?• You want to work on devices not yet supported by Touch?
  • Our Mobile Strategy for the Salesforce Platform• Developer Productivity• Fast ramp• Deep functionality• Use languages and frameworks devs. know and love• Pluggable set of Mobile Services• Focus on the app, not the plumbing• Secure, reliable and scalable• Enterprise grade
  • Three Mobile Development Options
  • Point and click APIs to access customer data
  • Mobile SDK 2.0 – coming soon…• Build Native, Hybrid or HTML5 apps for iOS and Android• Faster and more modularized architecture• New entity frameworks for easy data access and offline storageOAuth2Secure authentication and refreshtoken managementAPI WrappersInteract with Salesforce RESTAPIs with popular mobile platformlanguagesApp ContainerEmbed HTML5 apps inside acontainer to access powerful nativedevice functionalitySecure Offline DatabaseStore business data on a devicewith enterprise-class securityPush NotificationsDispatch real-time alerts directly tomobile deviceshttp://developer.force.com/mobileSDK
  • Introducing Salesforce Platform Mobile Services
  • Salesforce.com Mobile SDK SmartStore
  • SmartStore for Offline
  • Introducing Salesforce Platform Mobile Services
  • Mobile Packs• Jumpstart web and hybrid mobiledevelopment• Focus on modern JavaScript frameworks• Simplify Salesforce data access• Deploy on the Force.com platform orelsewhere (e.g. Heroku)• JavaScript based• Quick Starts and tutorials
  • Current Mobile Packs• First of many mobile packs and samples• Open-source and community driven
  • Mobile Accelerator Program• Provide rapid, high-touch Mobile Services trainingfor partners• Appirio, Accenture, Bluewolf, Aditi, Tquila, Deloitte, DetroitLabs• Provides companies with qualified app buildingpartnersDesigned for leadingconsulting partners, systemsintegrators, and ISVs
  • Demo -Developing aVisualforce + jQMHTML5 app
  • Recap : Creating a Visualforce + jQM app• Make your Visualforce mobile friendly• docType="html-5.0"• Standard HTML5/CSS/JavaScript markup• Data Binding with Salesforce• ForceTK• RemoteTK• JS Remoting• <apex:repeat>
  • Demo -Creating a Hybridapp
  • Now its yourturn
  • Hands-on Lab 1• Modify the sample app to display add the Title field
  • Hands-on Lab 2• Modify the Visualforce + jQM Quick Start sample app todisplay Accounts• Display Account names in the initial list view• Show Account Name, Phone and Annual Revenue on the detail view
  • Hands-on Lab 3• Modify the Visualforce + jQM Accounts Sample appfrom Lab 2 to display child Opportunity records from theAccount detail page.https://gist.github.com/sbhanot-sfdc/5415001
  • Questions?@forcedotcom@tomgersic