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B2B Presentation B2B Presentation Presentation Transcript

  • Welcome To ‘ Getting More Local Clients Using The Internet’
  • Question... What Type Of Business Do You Have ?
  • Question... What Type Of Marketing Do You ALREADY Do ?
  • Question... How Much Do You Spend On Marketing Each Month ?
  • IMPORTANT... The Key To Building A Successful Business Is To Have Successful Marketing!
  • 82% Of People Who Search For A Business Online Will Take Action (E.g. – Call / Visit)
  • 34% Of People Use Google Places To Find A Local Business
  • Of ALL LOCAL Purchases Are Preceded By An Internet Search
  • PLUS! More Than 50% Of Mobile Users Will Be Using Smart Phones For Their Internet Search By The End Of 2012....
  • Google Realised This And Launched Google Places! Nov 2010 – Massive Change That Makes Google Places More Visible Than EVER!
  • So What Does This Mean Your Business?
  • In MOST Cases A Google Places Listing Will Out Perform A Well Optimised Website For Your Business In Google!
  • Insert Image
  • You Can See How Easily You Can Be Found Using Google Places ...
  • Are You Taking Advantage of Google Places To Promote Your Business?
  • Less Than 3% of You Have Claimed Your Google Listing And Only 1% Has Optimized Their Listing To Appear For Target Clients
  • Claim Your FREE Listing NOW: www.Google.com/places
  • IMPORTANT: GOOGLE PLACES RULES! 1 – NO Location In The Business Title 2 – ONLY ONE Listing Per Address 3 – UNIQUE Telephone Number Per Listing 4 – DON’T SPAM 5 – DON’T KEYWORD SPAM www.Google.com/Places
  • 5 Key Optimisation Techniques To A Successful Google Places Listing
    • 1- Fill Out ALL The Boxes!
    • o
    • Go To Google.com/local
    • Click Get Started
    • Add New Listing
    • Complete Name, Address, Tel
    • Complete Website (http://www.)
    • Enter Category
    • Add Your OWN Category For Your Target Keywords
    • Hours Of Operation
    • Select ALL Visitors Come To This Address
  • 2- Add 10 Images You Can Use ANY Images That Represent Your Business. 0 Important: Name The FILE The Keyword You Want To Rank For (e.g.: PlumberOxford.jpg)
  • 3 – Create Videos From The Images Use Animoto.com To Put Together 30 Second Or So Videos Important – Call The Video FILE The Keyword You Want To Rank For (e.g.: PlumberOxford.avi)
    • 4 – Upload Videos To YouTube.com
    • Use Keywords As Title, Description And Tags
    • Enter Business Name, Tel
    • And Address In Description
    • 5 - Get Citations On Other Sites
    • Citations Are Like Links
    • Just Business Information
    • Leave Them On Other Sites
    • Find 75 Citation Sites At:
    www.directionseo.com/seo-tools/local-citations /
  • As A Thank You... i FREE Personalised Marketing Review
    • Your Personalized Review...
    • Will Look At Your Target Keywords
    • Will Tell You How Many People Are Searching
    • Show You Who Is Appearing For Your Target Keywords
    • Give Your Ranking Of Existing Places Page (If Applicable)
    • Give You A Personalised Plan To Improve Your Exposure
    • ALL For FREE!
  • To Claim Your Personal Marketing Review Email: [email_address]