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Who’s  Using  Your Software? Gerard Sychay #tek11 05/26/2011
Gerard Sychay Who Am I? 10 years of PHP ZipsceneMobile.com
Who Am I? 1995 - 2000
Who Am I? 2000 - 2005
Who Am I? 2005 - 2010
Who Am I? 2010 - ???
Who Am I? 2010 - ??? © http://codecompiling.net
Who Am I?
The Business of Software <ul><li>http://youtu.be/e2PyeXRwhCE </li></ul><ul><li>©  Python (Monty) Pictures Ltd.  </li></ul>
The Business of Software Medical knowledge base search engine
The Business of Software Weekly survey tool
The Business of Software Verification ->  Is the software correct? Validation ->  Is this the correct software? Software m...
The Business of Software Quality ->  Is the software correct? Suitability ->  Is this the correct software? Software must ...
What do we do? <ul><li>Questions to ask yourself: </li></ul><ul><ul><li>Why are they doing this? </li></ul></ul><ul><ul><l...
What do we do? <ul><li>Questions to ask yourself: </li></ul><ul><ul><li>Why are they doing this? </li></ul></ul><ul><ul><l...
What do we do? <ul><li>Who is this so-called  user   ? </li></ul>
Folks Who Use Software Your IT Department  -> Internal © Channel 4 TV Corp.
Folks Who Use Software <ul><li>Captive audience </li></ul><ul><li>Examples: corporations, hospitals </li></ul>Your IT Depa...
Folks Who Use Software Business -> Business © 20 th  Century Fox
Folks Who Use Software <ul><li>Sales & marketing teams </li></ul><ul><li>Support teams </li></ul><ul><li>Examples: ExactTa...
Folks Who Use Software Business -> Consumer © Columbia Pictures
Folks Who Use Software <ul><li>Fickle </li></ul><ul><li>Examples: Facebook, Evernote,  Pandora </li></ul>Business -> Consu...
Digression: Usable, but how usable? Ex. URL Validation
Digression: Usable, but how usable? Cost (∞ when  buyer  ≠  user  ) Usability tolerance
So now , what do we do? <ul><li>Questions to ask yourself: </li></ul><ul><ul><li>Why are they doing this? </li></ul></ul><...
So now , what do we do? <ul><li>Questions to ask yourself: </li></ul><ul><ul><li>Why are they doing this? </li></ul></ul><...
So now , what do we do?
What makes software successful?
What makes software successful? Value © http://codecompiling.net
What makes software successful? Downloadable Training Calendar
What makes software successful? you just saved me a TON of time. thank you, thank you, thank you! andy
Thanks! <ul><li>Inspired by:  </li></ul><ul><li>“ Software development with clients in mind” </li></ul><ul><li>http://www....
Thanks! <ul><li>@hellogerard </li></ul><ul><li>[email_address] </li></ul><ul><li>http://straylightrun.net </li></ul><ul><l...
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Who's Using Your Software

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Software is only successful if someone can use it. Good developers need to do more than just follow specifications, they need to visualize the people who will use it and understand what they need. Get to know your users and the questions you need to ask to make your implementation a success on all fronts.

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Transcript of "Who's Using Your Software"

  1. 1. Who’s Using Your Software? Gerard Sychay #tek11 05/26/2011
  2. 2. Gerard Sychay Who Am I? 10 years of PHP ZipsceneMobile.com
  3. 3. Who Am I? 1995 - 2000
  4. 4. Who Am I? 2000 - 2005
  5. 5. Who Am I? 2005 - 2010
  6. 6. Who Am I? 2010 - ???
  7. 7. Who Am I? 2010 - ??? © http://codecompiling.net
  8. 8. Who Am I?
  9. 9. The Business of Software <ul><li>http://youtu.be/e2PyeXRwhCE </li></ul><ul><li>© Python (Monty) Pictures Ltd. </li></ul>
  10. 10. The Business of Software Medical knowledge base search engine
  11. 11. The Business of Software Weekly survey tool
  12. 12. The Business of Software Verification -> Is the software correct? Validation -> Is this the correct software? Software must fulfill a need!
  13. 13. The Business of Software Quality -> Is the software correct? Suitability -> Is this the correct software? Software must fulfill a need! (Oh and you STILL need quality)
  14. 14. What do we do? <ul><li>Questions to ask yourself: </li></ul><ul><ul><li>Why are they doing this? </li></ul></ul><ul><ul><li>Am I making it easier or faster for them? </li></ul></ul>
  15. 15. What do we do? <ul><li>Questions to ask yourself: </li></ul><ul><ul><li>Why are they doing this? </li></ul></ul><ul><ul><li>Am I making it easier or faster for them? </li></ul></ul><ul><li>Habits to form: </li></ul><ul><ul><li>Meet the user </li></ul></ul><ul><ul><li>Watch them work </li></ul></ul><ul><ul><li>Frequent communication </li></ul></ul>
  16. 16. What do we do? <ul><li>Who is this so-called user ? </li></ul>
  17. 17. Folks Who Use Software Your IT Department -> Internal © Channel 4 TV Corp.
  18. 18. Folks Who Use Software <ul><li>Captive audience </li></ul><ul><li>Examples: corporations, hospitals </li></ul>Your IT Department -> Internal
  19. 19. Folks Who Use Software Business -> Business © 20 th Century Fox
  20. 20. Folks Who Use Software <ul><li>Sales & marketing teams </li></ul><ul><li>Support teams </li></ul><ul><li>Examples: ExactTarget, Salesforce </li></ul>Business -> Business
  21. 21. Folks Who Use Software Business -> Consumer © Columbia Pictures
  22. 22. Folks Who Use Software <ul><li>Fickle </li></ul><ul><li>Examples: Facebook, Evernote, Pandora </li></ul>Business -> Consumer
  23. 23. Digression: Usable, but how usable? Ex. URL Validation
  24. 24. Digression: Usable, but how usable? Cost (∞ when buyer ≠ user ) Usability tolerance
  25. 25. So now , what do we do? <ul><li>Questions to ask yourself: </li></ul><ul><ul><li>Why are they doing this? </li></ul></ul><ul><ul><li>Am I making it easier or faster for them? </li></ul></ul>
  26. 26. So now , what do we do? <ul><li>Questions to ask yourself: </li></ul><ul><ul><li>Why are they doing this? </li></ul></ul><ul><ul><li>Am I making it easier or faster for them? </li></ul></ul><ul><li>Habits to form: </li></ul><ul><ul><li>“ In God we trust, all others bring data.” - W. Edwards Deming </li></ul></ul>
  27. 27. So now , what do we do?
  28. 28. What makes software successful?
  29. 29. What makes software successful? Value © http://codecompiling.net
  30. 30. What makes software successful? Downloadable Training Calendar
  31. 31. What makes software successful? you just saved me a TON of time. thank you, thank you, thank you! andy
  32. 32. Thanks! <ul><li>Inspired by: </li></ul><ul><li>“ Software development with clients in mind” </li></ul><ul><li>http://www.justincarmony.com </li></ul>
  33. 33. Thanks! <ul><li>@hellogerard </li></ul><ul><li>[email_address] </li></ul><ul><li>http://straylightrun.net </li></ul><ul><li>© 2011. Some rights reserved. </li></ul>
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