On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
Collaboration: Wiki Easy creation of linked web site content
by a few or the masses.
News update with link
for more information
Rapid sharing of information
Pass along info from
Promoting an event
Home base: Facebook Aggregate content from elsewhere,
push outward through fan base.
Blogging: Posterous Post by email, auto-post everywhere else
you live on the web.
Let’s play a game
Build a communications strategy
involving online and ofﬂine media
Step 1: Pick a Scenario
Form groups of 6-8 people
Choose a scenario you want to create a social media strategy for
• Training young workers
• Violence in workplace
• Mental health awareness
Step 2: Who and Why
Scenario: Raise visibility of electoral reform issue through vote swapping service
Why do you want to engage them?
Who Consume Information Create and Communicate Collaborate with Others
Media Story of PairVote
Need for reform
Who do you want to engage?
Party How system Promote within party Discuss the issues
Inﬂuencers harms party Sign up behind campaign
What is PairVote?
Inspired Why reform needed Get friends Discuss the issues
Youth How to register to sign up behind campaign
Step 3. Select tools for strategy
Pick tools to achieve objectives
Limited funds, time
Each person has $2
Links to all tools, examples,
additional resources. Photos of
Leave your business card or
email address and I’ll be in touch.
(CC) by jgrimaldi on Flickr.com
Foster work built on Trust,
Embrace change for advantage