Social Media: Mindset, Tools and Strategy
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Social Media: Mindset, Tools and Strategy

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A presentation I gave at the 2010 IAPA Superior conference.

A presentation I gave at the 2010 IAPA Superior conference.

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  • Many to many <br /> Consumers and producers <br /> It&#x2019;s a conversation <br />
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  • Write on flip chart what people are using today / interested in learning about <br />
  • Youtube: 4th largest site on internet, largest video site on the web <br /> 100 Million visitors / month <br /> 15 hours video uploaded every minute <br /> Online video increasing 35% year over year - www.cleancutmedia.com/video/youtube-statistics-the-ultimate-time-suck <br /> Participatory medium - example of contest. This video produced by amateurs &lt; 2 hours <br />
  • Youtube: 4th largest site on internet, largest video site on the web <br /> 100 Million visitors / month <br /> 15 hours video uploaded every minute <br /> Online video increasing 35% year over year - www.cleancutmedia.com/video/youtube-statistics-the-ultimate-time-suck <br /> Participatory medium - example of contest. This video produced by amateurs &lt; 2 hours <br />
  • Youtube: 4th largest site on internet, largest video site on the web <br /> 100 Million visitors / month <br /> 15 hours video uploaded every minute <br /> Online video increasing 35% year over year - www.cleancutmedia.com/video/youtube-statistics-the-ultimate-time-suck <br /> Participatory medium - example of contest. This video produced by amateurs &lt; 2 hours <br />
  • Posting the video provides several key benefits: <br /> 1. Informative + entertaining, helps to get the message across by watching <br /> 2. People from target group spreading the message themselves <br /> 3. Viral message, easy to spread <br /> 4. Conversation between producers and consumers <br />
  • Place to upload and share Powerpoint, Keynote presentations, Word and PDF docs. Grabs notes from slides for the transcript. Add audio to make a webinar. Easier to share content like my presentation or one you create on a topic like mental health. Also an excellent source of material. <br />
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  • Use wikis to create collaborative websites, to power community websites, corporate intranets. Wikipedia biggest example. <br />
  • Twitter is a service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author&apos;s profile page and delivered to the author&apos;s subscribers who are known as followers. Evan Williams, co-founder of Twitter describes it as an information network, that tells people what they care about as it is happening in the world. 50 Million tweets sent / day <br />
  • 400M active users, 50% log in every day <br /> 3M active Pages <br /> Pull in site content, auto post to Twitter <br /> <br />
  • Favourite new content tool. Brain dead simple content creation and sharing. Send by email to create an attractive post. Get the most out of content by hooking up to Facebook, Twitter, YouTube, Flickr. <br />
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Social Media: Mindset, Tools and Strategy Presentation Transcript

  • 1. Social Media: Mindset, Tools and Strategy Gerry Kirk Agile change agent gerry@gerrykirk.net twitter.com/gerrykirk facebook.com/gerrykirk www.gerrykirk.net
  • 2. 1 hour road map • Social media: change in mindset • Survey of relevant tools • Social media strategy game • Q&A
  • 3. Transforming the world of work About me: Agile Change Agent through Agile training + coaching
  • 4. About me: Social media PairVote.ca social media toolkit
  • 5. Clay Shirky Changing landscape of media
  • 6. Clay Shirky Changing landscape of media
  • 7. Social media: communications shift
  • 8. Social Media Adoption Curve collaboration relationships participation broadcast observation education social media experience
  • 9. Social Media Adoption Curve collaboration relationships participation broadcast observation 1-way → 2-way education social media experience
  • 10. Social Media Adoption Curve collaboration relationships participation take value → add value broadcast observation 1-way → 2-way education social media experience
  • 11. Social media tools What do you use today? What are you interested in trying?
  • 12. Social Media Landscape (CC) by briansolis on Flickr.com
  • 13. Social Media Landscape (CC) by briansolis on Flickr.com
  • 14. Video contest for workplace Video: Youtube safety. Produced < 2 hours.
  • 15. Video contest for workplace Video: Youtube safety. Produced < 2 hours.
  • 16. Inform + Entertain = Engagement Real conversation between producer and consumer
  • 17. Presentations: Slideshare Watch, comment, share
  • 18. Survey / Feedback: UserVoice Submit, vote, comment
  • 19. Collaboration: Wiki Easy creation of linked web site content by a few or the masses.
  • 20. News update with link for more information Interactive: Twitter Rapid sharing of information Pass along info from someone followed Promoting an event
  • 21. Promote presence Encourage talk Reach out Home base: Facebook Aggregate content from elsewhere, push outward through fan base.
  • 22. Blogging: Posterous Post by email, auto-post everywhere else you live on the web.
  • 23. Let’s play a game Build a communications strategy involving online and offline media
  • 24. Step 1: Pick a Scenario Form groups of 6-8 people Choose a scenario you want to create a social media strategy for Examples: • Training young workers • Violence in workplace • Mental health awareness
  • 25. Step 2: Who and Why Scenario: Raise visibility of electoral reform issue through vote swapping service Why do you want to engage them? Who Consume Information Create and Communicate Collaborate with Others Statistics Media Story of PairVote Need for reform Who do you want to engage? Political Party How system Promote within party Discuss the issues Influencers harms party Sign up behind campaign What is PairVote? Inspired Why reform needed Get friends Discuss the issues Youth How to register to sign up behind campaign
  • 26. Step 3. Select tools for strategy Pick tools to achieve objectives Limited funds, time Each person has $2
  • 27. Present!
  • 28. Questions
  • 29. Debrief
  • 30. Want more? Links to all tools, examples, additional resources. Photos of team strategies. Leave your business card or email address and I’ll be in touch. (CC) by jgrimaldi on Flickr.com
  • 31. Thanks! Gerry Kirk Foster work built on Trust, Openness, Respect, Commitment, Courage Embrace change for advantage gerry@gerrykirk.net twitter.com/gerrykirk facebook.com/gerrykirk www.gerrykirk.net