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The Candidate Experience ‘ Engage Them or Enrage Them’: It’s Your Choice
WHAT? WHO? HOW?
Are  ALL Candidates Equal?
Are  ALL Candidates Equal?
 
Are  ALL Candidates Equal?
Are  ALL Candidates Equal?
Two-and-a-half year  paid  training program
College 3 rd  Party Military Non-US Intern Referral
2007 2006 2005 2003 2004 2008 2009 36% 38% 32% 34% 28% 39% 51%
 
Source: SHRM Staffing Research: The Employer Brand, April 2008 Core Values Excel Innovate Community
“ The meaning that attaches to the emotions  and subsequent actions of your candidate.” Exploring The Candidate’s Experien...
2003 - Vinnie Boombotz Credit and Collections Supervisor 2004 - Gold E. Locks Marketing Assistant 2005 - Josh Randall Recr...
James Knee Cricket Woodstown, NJ 08098 732-821-6652 [email_address]
Source: CareerXroads June, 2010 Yes, Often Yes, Periodically Yes, Once or Twice Never (1) (2) (3) … SURVEYED FINALISTS. (1...
Source: CareerXroads June, 2010 … had Recruiters APPLY for their own positions. (1) … had Recruiting Leaders APPLY under a...
(1) (2) Source: CareerXroads June, 2010 Yes, Often Yes, Periodically Yes, Once or Twice Never …  Arranged For Real MYSTERY...
<ul><li>You Offered Me Evidence That You Respect Me As An Individual. </li></ul><ul><li>I Discovered People Like Me Who Ar...
Bench-mark  Your Competitors & Best-in-class Customize Content/Script To Your Target Audience(s) Integrate Your Communicat...
Military Customize Content to Your Target Audience(s) 15-20%
OFCCP: http://www.dol.gov/esa/ofccp/presentation/OFCCP_ODEP_Webinar.pdf Disability Customize Content to Your Target Audien...
Customize Navigation To Your Target Audience(s) Customize Content to Your Target Audience(s)
Integrate Your Communication Platforms Enterprise wide, single-purpose hardware and software communications app
Integrate Your Communication Platforms
91% of Americans“ have a mobile wireless subscription (What can you, your recruiters, your clients  and jobseekers do with...
Integrate Your Communication Platforms
Integrate Your Communication Platforms
Integrate Your Communication Platforms
54.9% No  Are Employees Blocked From Social Media? Facebook  Linkedin  Twitter Myspace Other  36.6% 14.1% 29.6% 38.0% 38.0...
Bring Recruiters Out Of The Dark
Bring Recruiters Out Of The Dark
Bring Recruiters Out Of The Dark
Demonstrate a Sense of Urgency
Demonstrate a Sense of Urgency
Anticipate Candidate Questions and Answer Them Why?
Anticipate Candidate Questions and Answer Them Why?
Anticipate Candidate Questions and Answer Them What is the job like?
Anticipate Candidate Questions and Answer Them What is the job like?
Anticipate Candidate Questions and Answer Them What are the next steps?
Anticipate Candidate Questions and Answer Them How far can I go?
Anticipate Candidate Questions and Answer Them How frequently does this position come open?  How many people typically app...
Anticipate Candidate Questions and Answer Them
Detail Your Community Involvement
Tie In Self-Assessments Tie In Self-Assessments
Offer Alternatives To Applying Newsletters Blogs Microblogs
Jobcasts Webinars Chat Offer Alternatives To Applying
Alumni/Affinity/Employee Referral Networks Offer Alternatives To Applying
Online Courses Virtual Job Fairs Offer Alternatives To Applying
Job Shadowing Speakers Bureau Offer Alternatives To Applying
Respect Your Candidates <ul><li>- Acknowledge me ( ALL  actions). </li></ul><ul><li>acknowledge </li></ul><ul><li>Promise ...
Respect Your Candidates
Respect Your Candidates 84%  Acknowledged Jack when he Applied 26% Informed Jack when he was NOT selected
Standard (35) - Thank you for your interest. - If we select you we will be in touch. - Do not reply Respect Your Candidates
Thank you (be specific) Brand (again and again) Create  Expectations Promise closure Manage feedback Respect Your Candidates
YES NO Source: CareerXroads June, 2010 Can Your Candidates Communicate, Complain or Obtain Status… 43.5% 56.5% 60.4% 57.8%...
Final thought If an exact duplicate of  your very best employee was  researching you and considering whether to apply righ...
Good Hunting! Explore our  Website ; Register for our  Newsletter ;  Follow us on  Twitter ; Read our  Blog ; Link to us o...
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  • Who are the most important people Disney experience Beyond HR: The new science of Human Capital employees who have the greatest impact on the bottom line.
  • Find a picture of the source of a river
  • All are large firms ranging from 5000 employees to more than 100,000 (averaging 35,000) 80% Are between 15,000 to 50,000.
  • Transcript of "Powerboost2010 crispincandexp"

    1. 1. The Candidate Experience ‘ Engage Them or Enrage Them’: It’s Your Choice
    2. 2. WHAT? WHO? HOW?
    3. 3. Are ALL Candidates Equal?
    4. 4. Are ALL Candidates Equal?
    5. 6. Are ALL Candidates Equal?
    6. 7. Are ALL Candidates Equal?
    7. 8. Two-and-a-half year paid training program
    8. 9. College 3 rd Party Military Non-US Intern Referral
    9. 10. 2007 2006 2005 2003 2004 2008 2009 36% 38% 32% 34% 28% 39% 51%
    10. 12. Source: SHRM Staffing Research: The Employer Brand, April 2008 Core Values Excel Innovate Community
    11. 13. “ The meaning that attaches to the emotions and subsequent actions of your candidate.” Exploring The Candidate’s Experience Define The Candidate Experience For what purpose?
    12. 14. 2003 - Vinnie Boombotz Credit and Collections Supervisor 2004 - Gold E. Locks Marketing Assistant 2005 - Josh Randall Recruiting Team Leader 2006 – Ted E. Baer Administrative Assistant 2007 – Morris (M.R.) Goodbar MBA Graduate 2008 – James (Jim) Knee Cricket Sales 2009 – William B. Baggins Accounting 2010 – Jack Coostow Environmental Technician
    13. 15. James Knee Cricket Woodstown, NJ 08098 732-821-6652 [email_address]
    14. 16. Source: CareerXroads June, 2010 Yes, Often Yes, Periodically Yes, Once or Twice Never (1) (2) (3) … SURVEYED FINALISTS. (1) … conducted FOCUS GROUPS of NEW HIRES. (2) … checked your Online JOB POSTINGS. (3) 40.7% 31.0% 13.3% Have You Ever …
    15. 17. Source: CareerXroads June, 2010 … had Recruiters APPLY for their own positions. (1) … had Recruiting Leaders APPLY under an assumed Name. (2) … had Recruiting Leaders SIT IN to observe recruiter interviews. (3) … had Recruiting Leaders SIT IN to observe Hiring Managers. (4) Yes, Often Yes, Periodically Yes, Once or Twice Never (1) (2) (3) (4) Have You Ever … 48.3% 55.2% 37.9% 58.6%
    16. 18. (1) (2) Source: CareerXroads June, 2010 Yes, Often Yes, Periodically Yes, Once or Twice Never … Arranged For Real MYSTERY SHOPPERS to WALK-IN, fill out applications, etc. (1) … Hiring Managers to APPLY to their own openings (2) Have You Ever … 93.1% 93.1%
    17. 19. <ul><li>You Offered Me Evidence That You Respect Me As An Individual. </li></ul><ul><li>I Discovered People Like Me Who Are Valued Members of Your Company. </li></ul><ul><li>I Found a Reason Why I Would Come and Stay [and work my butt off]. </li></ul><ul><li>You Offered Me Evidence That You Are Telling the Truth. </li></ul>Target/Welcome Engage/Relate Inform/Confirm Respect
    18. 20. Bench-mark Your Competitors & Best-in-class Customize Content/Script To Your Target Audience(s) Integrate Your Communication Platforms Bring Recruiters Out Of the Dark Demonstrate A Sense Of Urgency Anticipate Candidate Questions and Answer Them Detail Your Community Involvement Tie In Self -Assessment Offer Alternatives To Applying Respect Your Candidates - Acknowledge Interest - Promise Closure - Provide Next Steps - Guarantee Privacy & Data Protection - Communicate Closure - Deliver on Status, Feedback and Guidance
    19. 21. Military Customize Content to Your Target Audience(s) 15-20%
    20. 22. OFCCP: http://www.dol.gov/esa/ofccp/presentation/OFCCP_ODEP_Webinar.pdf Disability Customize Content to Your Target Audience(s) <3%
    21. 23. Customize Navigation To Your Target Audience(s) Customize Content to Your Target Audience(s)
    22. 24. Integrate Your Communication Platforms Enterprise wide, single-purpose hardware and software communications app
    23. 25. Integrate Your Communication Platforms
    24. 26. 91% of Americans“ have a mobile wireless subscription (What can you, your recruiters, your clients and jobseekers do with these?) Integrate Your Communication Platforms
    25. 27. Integrate Your Communication Platforms
    26. 28. Integrate Your Communication Platforms
    27. 29. Integrate Your Communication Platforms
    28. 30. 54.9% No Are Employees Blocked From Social Media? Facebook Linkedin Twitter Myspace Other 36.6% 14.1% 29.6% 38.0% 38.0% Align Your Communication Platforms
    29. 31. Bring Recruiters Out Of The Dark
    30. 32. Bring Recruiters Out Of The Dark
    31. 33. Bring Recruiters Out Of The Dark
    32. 34. Demonstrate a Sense of Urgency
    33. 35. Demonstrate a Sense of Urgency
    34. 36. Anticipate Candidate Questions and Answer Them Why?
    35. 37. Anticipate Candidate Questions and Answer Them Why?
    36. 38. Anticipate Candidate Questions and Answer Them What is the job like?
    37. 39. Anticipate Candidate Questions and Answer Them What is the job like?
    38. 40. Anticipate Candidate Questions and Answer Them What are the next steps?
    39. 41. Anticipate Candidate Questions and Answer Them How far can I go?
    40. 42. Anticipate Candidate Questions and Answer Them How frequently does this position come open? How many people typically apply for this position? Where are successful candidates sourced from? What is the profile of the last person to compete successfully for this position? How long until it typically is filled? What happened to the previous incumbent? What [range] are you willing to pay? What does the Career Map of someone in this position look like?
    41. 43. Anticipate Candidate Questions and Answer Them
    42. 44. Detail Your Community Involvement
    43. 45. Tie In Self-Assessments Tie In Self-Assessments
    44. 46. Offer Alternatives To Applying Newsletters Blogs Microblogs
    45. 47. Jobcasts Webinars Chat Offer Alternatives To Applying
    46. 48. Alumni/Affinity/Employee Referral Networks Offer Alternatives To Applying
    47. 49. Online Courses Virtual Job Fairs Offer Alternatives To Applying
    48. 50. Job Shadowing Speakers Bureau Offer Alternatives To Applying
    49. 51. Respect Your Candidates <ul><li>- Acknowledge me ( ALL actions). </li></ul><ul><li>acknowledge </li></ul><ul><li>Promise to let me know when a selection is made. commit </li></ul><ul><li>Promise to protect my data </li></ul><ul><ul><ul><li>protect </li></ul></ul></ul><ul><li>Tell me what comes next. </li></ul><ul><li>disclose </li></ul><ul><li>Offer me ‘Status’. </li></ul><ul><li>respond </li></ul><ul><li>When you Screen me, Tell me what you learned. </li></ul><ul><li>share </li></ul><ul><li>-Tell me what it takes to compete successfully. </li></ul><ul><li>guide </li></ul>
    50. 52. Respect Your Candidates
    51. 53. Respect Your Candidates 84% Acknowledged Jack when he Applied 26% Informed Jack when he was NOT selected
    52. 54. Standard (35) - Thank you for your interest. - If we select you we will be in touch. - Do not reply Respect Your Candidates
    53. 55. Thank you (be specific) Brand (again and again) Create Expectations Promise closure Manage feedback Respect Your Candidates
    54. 56. YES NO Source: CareerXroads June, 2010 Can Your Candidates Communicate, Complain or Obtain Status… 43.5% 56.5% 60.4% 57.8% 45.5% 42.2% 39.6% 54.5% … Monitored Mailbox … Customer Relations … ATS for STATUS … RECRUITERS
    55. 57. Final thought If an exact duplicate of your very best employee was researching you and considering whether to apply right now, what would happen? Can you afford not to know?
    56. 58. Good Hunting! Explore our Website ; Register for our Newsletter ; Follow us on Twitter ; Read our Blog ; Link to us on Linkedin Gerry Crispin, sphr Co-Founder. Principal & Chief Navigator CareerXroads www. CareerXroads.com, [email_address] 732-821-6652 www.linkedin.com/in/gerrycrispin THINK
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