Engaging customers is goodfor business • Top 15% of customers account for more than half of sales • Loss of a loyal customer costs thousands • One-to-one marketing fosters greater loyalty
But, engaging customers isdifficult and expensiveLoyalty programs Mystery shoppers Mass media isrequire POS/IT are expensive untargeted.integration. and not real customers.
Customer engagement isgoing mobile Mobile loyalty programs: • Are easy to deploy • Allow consumers to voice feedback • Enable personalized marketing
Relevant’s loyalty programrequires no POS integration Customers Capture Reward &submit photos receipt details connect with of receipts & feedback customers Guest: John Barnes Date: 9/21, 1pm Location: Union Sq. Spend: $14.50 10 pts = Items: Chili, Fries Feedback: Slow service
Custom-Branded Mobile AppsLocation Receipt Points Reward
Push Personalized MarketingPush offers by: • We Miss You• Location • Birthday• Day/time • Try our lunch menu• Demographics • New product intro• Purchases
Collect Live Feedback• Respond to • Linked to receipts dissatisfied guests • Item-level detail• Replace mystery (How was the shoppers Crispy Chicken?)• Custom surveys
Individual Customer ProfilesLearn more aboutyour customers
DashboardMonitor customerbehavior + purchasepatterns.Measure number ofloyal customers.Push promotions tocustomers.
Program Summary Customize Push Customer Dashboard Social & Viral Rewards Marketing Feedback• 5th pizza free • Send • Collect & • Manage • Customers as• $10 off $100 promotions to respond to performance advocates• Double rewards customers feedback online • Social media on Mondays • Target by • Mystery • Analyze integration• Points-based spend history & shopper+ customer data location No POS integration No staff training No physical cards