What is SEO? - Basic SEO Guide for Beginners.pptx

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Learn SEO the easy way. Basic SEO Guide for Beginners

Learn SEO the easy way. Basic SEO Guide for Beginners

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  • Dear Geromme Talampas, Excellent website, nice article and helpful for other people who want's to gather knowledge about of website and search engine optimization. I really liked your website. Please keep writing posting to help others. You can also check my website which is all about Search Engine Optimization.

    http://seohear.blogspot.com
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Transcript

  • 1.  
  • 2.
    • SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. 
  • 3.
    • Increase & Maintain Search Engine Rankings
    • Increase Organic Search Engine Presence
    • Increase Number of Visitors through Organic Search Traffic
  • 4.
    • Promotion/ Advertising and Brand Awareness
    • Drive Traffic (Drive Users or Customers)
    • Conversions/ Leads/ Sales
  • 5.  
  • 6.
    • SEO is Free Advertising and is Long Term
  • 7.
    • Study shows that 81% of Internet users worldwide used search engines
    • 72% of searchers stop with the top 10 search results, and 90% stop with the top 30
  • 8.  
  • 9.
    • Website Audit
    • Keyword Research
    • On-Page Optimization
    • Content Writing
    • Off-Page Optimization
  • 10.
    • Check Websites Structure and Usability:
    • Search Engine Friendliness
    • Website Usability
    • Link Popularity
    • Brand Engagement
  • 11.
    • Search relevant keywords using Google Keyword Tool
  • 12.
    • Make the Website SEO Friendly:
      • URL Naming
      • Meta Tag Optimization
      • Alt Tag Optimization
      • Header Tag Optimization
      • Internal Linking
      • Sitemap
  • 13.
    • Produce Quality Content:
    • Articles
    • Press release
    • Blog Post
    • Blog Reviews
  • 14.
    • Promote Your Website:
      • Article Submission/Syndication
      • Press-Release Submission
      • Social Bookmarking
      • Link Wheels
      • Blog Comments
      • Blog Post/Reviews
      • Forums
      • Video
      • Slide/Doc/PDF
  • 15.
    • SEO can be defined when customers see your Advertisement or Listing when they search.
    • Search Engine Optimization (SEO) is an effective tool for improving the volume and quality of traffic to your website.
    • The process involves a combination of 5 Steps: “website audit” “keyword research” “on page optimization” “content writing” and “off page optimization”
    • Visibility in the search engines will drive traffic to your site that will potentially convert to sales, leads, downloads and purchase.