Technical On-Page Optimization Audit
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Technical On-Page Optimization Audit

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My Presentation for 'Technical On-Page Optimization Audit' at OJW University

My Presentation for 'Technical On-Page Optimization Audit' at OJW University

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Technical On-Page Optimization Audit Presentation Transcript

  • 1. On-Page Optimization‘Strong On-Page = Less Off-Page’
  • 2. On-Page Again?• Analyze On Page Elements that affects SEO Rankings• Compare On Page Elements to Top Ranking Sites• Apply On Page Changes to Websites (WordPress)
  • 3. Analyze On Page Elementsthat affects SEO Rankings
  • 4. On-Page Checklist1. Head Section Order2. Title Tag3. Description Tag4. Heading Tags5. ContentSee more: http://www.bruceclay.com/blog/2012/06/seo-checklist/
  • 5. Check Top 3 SERP Result TitleDescriptionLSI
  • 6. Ad Preview• Where’s the Keyword Placement?
  • 7. Is it H1?Note: Keyword in Title,Description, and H1
  • 8. Compare On Page Elements to Top Ranking Sites
  • 9. Compare• Keywords that are close to the left Ranks higher is Google.
  • 10. Another Example
  • 11. How about the Content?Additional Elements•LSI (Related Searches)•Schema•Social (G+)•External Links (Authoritative)
  • 12. Intent/Behavior
  • 13. Schema
  • 14. MappingWebsite Title Desc H1 H2 Content Schema Video Images Other Engage ment ObjectsGazelle Title Desc Y Y 500 N N Y NCFI Title Desc Y Y 500 N N Y N
  • 15. Applying On-Page SEO to Websites
  • 16. WordpressApplying On-Page SEO toWebsite is Easy withWordPress
  • 17. Wordpress5 Fundamental Reasons toUse WordPress1.Cost (FREE)2.Custom Fields and Attributes3.On‐Demand Google‐Optimized ContentCreation4.Elasticity and Scalability5.Customer Engagement and Author Rank
  • 18. Wordpress Installation1. Download and unzip the WordPress package if you havent already.2. Create a database for WordPress on your web server, as well as a MySQL user who has all privileges for accessing and modifying it.3. Rename the wp-config-sample.php file to wp-config.php.4. Open wp-config.php in a text editor and fill in your database details as explained in Editing wp-config.php to generate and use your secret key password.5. Upload the WordPress files in the desired location on your web server6. Run the WordPress installation script by accessing wp- admin/install.php in a web browser.More detailed: http://codex.wordpress.org/Installing_WordPress
  • 19. Wordpress Plugins for SEO• Yoast SEO• Analytics• XML Sitemap• Google Authorship• Schema• Social Plugins• Top 20• 3 Must have
  • 20. Exam1. Create On-Page Audit for CFx Site (Compare it with Competitor)2. Install Wordpress site in 6te.net3. Create 1 Optimized Page4. Add SEO Plugins
  • 21. On-Page Resources• http://www.seomoz.org/blog/whats-better-on-page-seo-or-link-building• http://www.seomoz.org/blog/24-onsite-seo-checkups-even-a-clueless-developer-marketer-sh• http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-friday• http://www.seomoz.org/blog/4-graphics-to-help-illustrate-onpage-optimization• http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization• http://www.seomoz.org/learn-seo/on-page-factors• http://kaiserthesage.com/on-page-optimization-2011/• http://www.seomoz.org/blog/8-easy-wins-for-on-page-seo• http://www.searchenginejournal.com/on-page-optimization-a-complete-walkthrough/6746/• http://www.seomoz.org/blog/getting-onpage-seo-right-in-2012-and-beyond- whiteboard-friday• http://www.seomoz.org/blog/are-your-titles-irresistibly-click-worthy-viral• http://www.searchenginejournal.com/viral-seo-titles/• http://www.bruceclay.com/blog/2012/06/seo-checklist/• http://kaiserthesage.com/on-page-seo/
  • 22. Thanks!Follow me on Twitter: @GDTALAMPAS