Understanding the keyword research process The Four Golden Rules of keyword research How to use Market Samurai to generate a list of relevant keywords
Use negative keywords to eliminate all phrases containing a particular word that you’re not interested in E.g. I’m not interested in dog collars ◦ Click on the word ‘collar’ (You’ll notice that the program underlines the word to show that it’s selected) ◦ Click on the cross icon
The second way to improve the relevance of your keyword list is to identify positive keyword phrases. This will eliminate all phrases except those containing a particular word.
Change the phrase length filter from 1 to 3 Filtered out 32 keywords All my phrases now contain at least 3 keywords.
If you want to returnto the generatekeywords screen
PBR is a way to eliminate misleading and dangerous keyword phrases that Google can sometimes return
The lower the PBR, themore likely it is that aphrase contains wordsin the wrong order.
‘dog train’ has a PBRof 6% w/c means thatit is not really a phrasethat people are typinginto the searchengines.
Setting a PBR filter of 15% is a great way to eliminate any misleading keyword phrases
shows the averagenumber of peoplewho search for aparticular keywordeach day
SEO Traffic which gives youan indication of themaximum daily visitorsthat the #1 ranked websitein Google could potentiallyreceive from each keyword
provides a visual representationof the monthly traffic trends foreach keyword.
Used to identify keywordsthat have significant levelsof traffic and are worthtargeting
Filter out any keywordsthat do not have thepotential to deliver at least80 visitors per day, to thenumber 1 ranked websitein Google
Set a Phrase to Broad match filterof 15% to filter out anymisleading terms from Google.
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