User experience
 Master thesis sketch


                            Geroli Peedu
                        08. october 2009
Why UX
•   In the era of Internet and social software new services are launched
    daily with hope to succeed in the Inte...
Usability vs UX
•   Usability looks at how users tried to use the site. If visitors did
    something wrong—if they couldn...
Bill Buxton
Bill Buxton
Halvorson, 2009:

“If we craft online experiences that delight our
users, our businesses will be better positioned to
succ...
Goals
•   The goal of the thesis is to study user experience in web-based time
    management portal toggl.com and make su...
Research questions
1. What is user experience and which are the factors that influence user
experience?

2. Which are the u...
jesse james garrett
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Thesis

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Thesis

  1. 1. User experience Master thesis sketch Geroli Peedu 08. october 2009
  2. 2. Why UX • In the era of Internet and social software new services are launched daily with hope to succeed in the Internet market. Still to become successful the service needs to have more than just a superior idea. • Until now the main focus on developing user-centered services has been on usability. But also usable service can still fail if the user experience is not rich enough. • Therefore the factors of user experience need to be understood to be able to design a service with rich user experience.
  3. 3. Usability vs UX • Usability looks at how users tried to use the site. If visitors did something wrong—if they couldn't find a particular button, or if they entered their hat size in the price field—they weren't doing something the designers intended (Croll 2009, Complete Web Monitoring). • User experience (abbreviated UX) is a term used to describe the overarching experience a person has as a result of their interactions with a particular service.
  4. 4. Bill Buxton
  5. 5. Bill Buxton
  6. 6. Halvorson, 2009: “If we craft online experiences that delight our users, our businesses will be better positioned to succeed on the web.”
  7. 7. Goals • The goal of the thesis is to study user experience in web-based time management portal toggl.com and make suggestions how user experience can be improved. • First, a literature study is done to find similar research and obtain a comprehensive understanding of user experience. • Secondly the user experience measurement methods are studied and chosen for user experience testing. • The toggl.com is evaluated though user experience testing. • The results and improvements suggestions are presented.
  8. 8. Research questions 1. What is user experience and which are the factors that influence user experience? 2. Which are the user experience measurement methods? 3. How rich is user experience in toggl.com and how it can be improved?
  9. 9. jesse james garrett
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