Why Game of Thrones needs a Social Media intervention
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Why Game of Thrones needs a Social Media intervention

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Experiencing the annual Game of Thrones withdrawal before the next season? Check out our fun presentation that analyses how some of our favorite GoT characters could benefit from Social Media......

Experiencing the annual Game of Thrones withdrawal before the next season? Check out our fun presentation that analyses how some of our favorite GoT characters could benefit from Social Media Listening!

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  • 1. Why needs a Social Media Intervention
  • 2. Warning: Here be spoilers!
  • 3. Social Media Listening has become an important weapon in the modern-day marketer’s arsenal. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 4. The Game of Thrones universe could have benefitted immensely, had the characters employed the use of Social Media Listening. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 5. Here we talk about some important aspects of Social Media Listening, and how some of our favorite Westerosis could benefit from each. Jaime Lannister @Kingslayer Getting better at tweeting with my left hand. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 6. Brand Management The Lannisters are the perfect example of a brand whose reputation needs saving. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 7. Powerful, yet loathed by most in the realm, the Lannisters could use Social Media Listening to tailor-make a campaign to improve their brand image. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 8. For example, the Lannisters are already known for “sending their regards”. While sending regards isn’t normally a bad thing, Social Media Listening would tell the Lannisters that their regards are a tad… Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 9. For example, the Lannisters are already known for “sending their regards”. While sending regards isn’t normally a bad thing, Social Media Listening would tell the Lannisters that their regards are a tad… brutal, for most people’s taste. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 10. Based on social media feedback, the Lannisters could perhaps improve their brand image by continuing to send their regards, only in more pleasant ways. The Lannisters @Lannisters Good morning to all in the Seven Kingdoms! Wedding season is here, enjoy responsibly! And always remember to pay your debts. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 11. Competitor Analysis Nearly every Game of Thrones character is embroiled in some conflict or another. COME AT ME BRO Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 12. Be it the routine squabbles between Cersei and Margaery If you ever call me sister again, I’ll have you strangled in your sleep. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 13. Or the full-scale wars between the Starks and the Lannisters. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 14. Or the full-scale wars between the Starks and the Lannisters. I’m the King in the North! Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 15. Or the full-scale wars between the Starks and the Lannisters. I’m the King in the North! LOL, missed s03e09, did you? Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 16. All these characters did employ the technique of Competitor Analysis in various forms. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 17. All these characters did employ the technique of Competitor Analysis in various forms. But had they used Social Media Listening instead, they’d have a serious edge over their rivals. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 18. For example, Prince Oberyn Martell could most certainly have benefited from more comprehensive and meaningful data about Gregor “The Mountain” Clegane. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 19. What Oberyn knew about his opponent This guy is • Large • Huge • Massive • Big • Humongous Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 20. What Oberyn knew about his opponent This guy is • Large • Huge • Massive • Big • Humongous What he could have known if he’d used Social Media Listening Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 21. What Oberyn knew about his opponent This guy is • Large • Huge • Massive • Big • Humongous What he could have known if he’d used Social Media Listening “doesn’t die easily” Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 22. What Oberyn knew about his opponent This guy is • Large • Huge • Massive • Big • Humongous What he could have known if he’d used Social Media Listening “doesn’t die easily” “stab repeatedly for better results” Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 23. What Oberyn knew about his opponent This guy is • Large • Huge • Massive • Big • Humongous What he could have known if he’d used Social Media Listening “doesn’t die easily” “stab repeatedly for better results” HUGE MASSIVE BULKY TALL Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 24. What Oberyn knew about his opponent This guy is • Large • Huge • Massive • Big • Humongous What he could have known if he’d used Social Media Listening “doesn’t die easily” “good at crushing things” “stab repeatedly for better results” HUGE MASSIVE BULKY TALL Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 25. So, had Oberyn spent some more time on Competitor Analysis, he could have avoided his… err, Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 26. So, had Oberyn spent some more time on Competitor Analysis, he could have avoided his… err, CRUSHING DEFEAT Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 27. Sentiment Analysis Sentiment Analysis uses Natural Language Processing algorithms to keep you updated about the sentiments of your consumers towards your brand. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 28. What Joffrey thinks Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 29. What Joffrey thinks I’m awesome Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 30. What Joffrey thinks I’m awesome Everyone in the Seven Kingdoms loves me Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 31. Reality Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 32. Reality Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 33. Reality Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 34. OMG Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 35. OMG YOU SERIOUS?! Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 36. King Joffrey could most certainly have benefitted from Sentiment Analysis, and probably seen more days on the Iron Throne. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 37. King Joffrey could most certainly have benefitted from Sentiment Analysis, and probably seen more days on the Iron Throne. DAMN RIGHT Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 38. Social Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 39. Social Media Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 40. Social Media Listening Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 41. Social Media Listening ROXXXX Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 42. Crisis Management In the unpredictable world of social media, a single disgruntled consumer can send your brand image tumbling. Cersei Lannister Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 43. As in Westeros, word spreads fast on social media too. A single negative post can snowball into a full-blown reputation crisis for your brand. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 44. What is this Social Media Listening you speak of? Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 45. What is this Social Media Listening you speak of? The Night’s Watch is capable of protecting the realm from any sort of crisis Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 46. You know nothing, Jon Snow. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 47. You know nothing, Jon Snow. Social Media Listening gives you real-time alerts, so you can be on your guard against any potential crisis-in-the-making. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 48. Game of Thrones characters actually had their own Social Media Listening tool: Conclusion Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 49. Game of Thrones characters actually had their own Social Media Listening tool: Conclusion Lord Varys and his “little birds”. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 50. However, Varys’ birds were not exactly real-time. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 51. Also, his shifty allegiances and unpredictable disposition made him an unreliable partner. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 52. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 53. I thought we were friends Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 54. Unlike Varys, Social Media Listening will always be by your side! I thought we were friends Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 55. So, get rid of your Varys today Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 56. My little birds tell me So, get rid of your Varys today Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 57. I’m going to be unemployed soon My little birds tell me So, get rid of your Varys today Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 58. And get in touch with us to know how Social Media Listening can help your brand attain its Iron Throne! Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 59. Contact Us Send a raven to contact@germin8.com House Germin8 You can also follow us 
  • 60. All original images and the Game of Thrones logo used here are property of His Grace, King HBO, First of His Name, King of the Andals and the First Men, Lord of the Seven Kingdoms, and Protector of the Realm. House Germin8 hereby swears allegiance to the noble and generous King HBO. Disclaimer You can also follow us 