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GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
GCP Ethiopia
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GCP Ethiopia

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  • 1. GCPs FROM SUCCESSFUL EXPANSIONS AIESEC Ethiopia
  • 2. UBS Entrepreneurship Award Winner IC 2012
  • 3. Ethiopia – Economic Background• One of the bottom 10 Poorest country in the world• The 2nd fastest growing economy in Africa, among top 10 most growing country in the world• Addis Ababa is the 3rd most diplomatic city in the world• Huge amount of foreign investment and international NGO presence• Booming sectors: sustainable energy [hydroelectric, wind], construction• Focus of the government: achieve MDG to maintain UN and AU headquarters in the country
  • 4. Which entity supported the expansion and why? • AIESEC Italy, due to historical relation with Ethiopia • In 2011-2012 Italy has supported AIESEC in Ethiopia selling it as a CSR product to companies in Italy. • 2 MC 11/12 and 2 MC 12/23 are from Italy • MCPc has personally contributed to the fundraising for Ethiopia while still in Italy in 2010-11
  • 5. Which platforms did you use to engageyoung people with AIESEC activities? For membership and OGX: • University: AIESEC has no competitors, there are very few students organizations and no international organizations in University at all • Facebook For ICX: • Blog: aiesecethiopia.wordpress.com to share stories of EPs and showcase our impact
  • 6. How did you increase the recruitment results for ELD programmes? • University Message: Join an international platform, Develop Leadership skills, get concrete experience, create your career opportunities • The most successful element was the presence of internationals (MC) delivering recruiting and being present in campus during recruiting Programme based recruitment: • TMP-TLP: Mostly recruiting for projects, which were completely developed by members, MC just support with education; • GIP & GCDP OGX Recruiting based on demand after having signed Country partnership
  • 7. How did you generate operational revenues to ensure financial sustainability? • C2C cooperation: Italy from CSR investments of companies, Austria from investment on Eps to come to Ethiopia, • Events (Youth to Business, IndiAfrica event) • Universities sponsoring fees and trips to Ethiopian delegation to go for international conferences [universities were paying to ensure their international relations development] • MC is paid by University being employed as consultant
  • 8. How did you position AIESEC strategically for external market penetration? • International organization, brought by internationals to Ethiopians, to be managed by Ethiopian students and offering leadership development and practical skills development • Organization to offer a channel for international relations development to Universities thanks to AIESEC outgoing programmes to students (OGX, international conferences). • The platform to build career opportunities through events in campus: Y2B
  • 9. How did you promote your entity on the global network?International Conferences:• Merchandising coming from a women empowerment center where we are running a GCDP [and reinvesting the income in sustaining GCDP ICX, ensuring the plenary is aware of that]• R&R campaign; send members to regional conferences as reward for best members and investment in MC to be Faci there• Send MC to Xpro in other regions• Country partnership with Italy: periodical message to National newsletter
  • 10. How did you improve and fosterinternational cooperation with your entity? • Through international conferences and personal connections • We do account management with constant reporting and capitalizing on university presence and building relation AIESEC2AIESEC and University2University, which increases the positioning of both AIESEC entities in their respective local environment
  • 11. What was your management strategy for LCs?• MC coaching functional teams programme based [GCDP teams, GIP teams, OGX teams, MCP coaching TM and Com]• 2 LCs: public and private campus• LC EB from local members has been elected in March 2012, before the MC was practically acting as LC EB/TLs
  • 12. Did you use any GCPs from the network inyour IE/OE? From which country and what was the GCP about? • Mozambique 10-11, Expansion Management for members development • Kenya 11-12, Kuleana framework and e- LEAD for GCDP ICX • Italy 10-11, Addis without borders GCDP ICX
  • 13. How did you implement them into your local reality? • Kuleana: implemented characteristics BUT changed the name • e-LEAD: customized to university reality delivering entepreneurship and leadership training + business case challenge for students • Addis Without Borders: same project, just implemented with more impact then it is happening in Italy given the challenges of the external environment [GCDP ICX on Education and cultural understanding]
  • 14. Did you use any CEEDers in the beginningof the expansion? What did you use them for (what was the JD and expected outcomes)? CEED for Communication • Establish Communication strategy for social media • Deliver trainings to members on its management • Reach 1000 Facebook fans
  • 15. Did you invest in sending your members to international conferences? Bckground: Ethiopian students mostly do not have any money to travel abroad! PIONEERS, EA sub regional conference: 3 delegates, 1 fee 75 USD fully paid by MC budget AFROXLDS Mozambique: 5 delegates, 5 fee fully paid by MC budget, 4 flight tickets covered by university, MCPc & MCPe FACI: trip fully covered by University
  • 16. What member trainings did you focus on? • AIESEC in general [AIESEC, history, @way, brand xp] • Soft skills trainings: Communication skills, time management, leadership • Exchange trainings to all: X processes, ICX and OGX • Project management: GCDP TN Ra and selling skills
  • 17. How many conferences did you organizewithin one year for your local members and what was the content? • AIESEC Days/Indaction days: 4 times in the year • ICONIC Conference: LDS, 1st week February => to launch EB application • Planning Days, May: training and kick off EB plan • Train the Leaders weekend: to EB, June to finalize LC Plan with MCe
  • 18. Did you recruit new members directly into TLP positions? • Yes, we have general prmotion, but recruited for TLP according to their behavior in Assessment centres
  • 19. Are local members part of decision making on MC/LC level? • They decide focus issues of projects • They decide about governance structure and legal status of AIESEC in the country (as internationals (MC) do not have the right according to the law) • They approve MC investments
  • 20. What percentage of members works in OGX and ICX area? • 40% OGX • 45% ICX
  • 21. Do you have members with different academic backgrounds than businessadministration, marketing or economics?• 80% of our members have Ingeneering background• 3% architecture• 10 % Law• 7% economics
  • 22. Do you have a BoA? What are their backgrounds? How did you approach them? What were the selling points?• Alumnus, General Manager - he has proposed himself and supported AIESEC since its foundation• Dean of students_ approached in university when registering AIESEC, selling point: giving his perspective on developing programme policies for international positioning of the university• Alumnus, Director International Cooperation Agency - he has proposed himself and supported AIESEC since it foundation• CSR Manager Microsoft - he is aware of Microsoft partnership with AIESEC globally• CEO Ethiopian chamber of Commerce - selling point: network, opportunities to companies for talent selection and trainings
  • 23. How many universities/faculties are you present in and in how many cities?5 Universities:• Addis Ababa University [faculty law, economics, social studies]• Addis Ababa institute of Technology [engeneering: mechanical, electrical, civil]• Ethiopian institute of Architecture, Building construction and City development• Unity University• Haramaya University [law, economics, agriculture, engennering]• 2 cities – Addis Ababa, Haramaya
  • 24. Do you cooperate with other student organizations/clubs?• Yes. They are delivering trainings on our events or for our members
  • 25. Do you have any supporters from the corporate sector (sponsors)? Whatprograms are they sponsoring (GIP, events, projects, conferences)? • Events (Y2B, IndiAfrica) – money, inkind • GIP • Conferences – inkind, money • Companies look at exposure to students market and recruiting students
  • 26. Do you have a lawyer and/or an externalauditor? How did you find them? What is your relationship with them?• Auditor found through personal connection in university office• Lawyer: we mostly trust law students and ask for consultancy due to lack of specialization on the issue related with out legal status, due to the fact that the law is new and strongly influenced by political decisions
  • 27. More questions? Contact Elena Gaffurinielena.gaffurini@aiesec.net

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