Dreammachine online contests - do's and don'ts
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Dreammachine online contests - do's and don'ts

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Based on learning of our numerous contests that we made in the past & some learnings of contest made by other agencies. We looked into statistics of contests we did for various Henkel brands (Persil, ...

Based on learning of our numerous contests that we made in the past & some learnings of contest made by other agencies. We looked into statistics of contests we did for various Henkel brands (Persil, Dixan, Silan, Fleuril, Superconcentraten), various Nestlé
brands (Ricoré, Herta), Chaudfontaine, various Nutrition Santé brands (Céréal), Atoma and MSN.

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    Dreammachine online contests - do's and don'ts Dreammachine online contests - do's and don'ts Presentation Transcript

      • Online contests
      • Do’s and don’ts
      • Digital Marketing First
      • October 22 nd 2009
      • Gerda Van Damme
      • Dreammachine
      • See NOTES for the text
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      • Conclusion
      • Contests form a splendid and cost effective way to
        • communicate with your audience
        • engage them with your brand
        • make commodity products exciting
        • enrich your user database
      • Every contest is different and needs its own approach.
        • Select your tactic in function of your objectives and strategy
        • and control the integrity of your data