Dreammachine online contests - do's and don'ts

600 views
549 views

Published on

Based on learning of our numerous contests that we made in the past & some learnings of contest made by other agencies. We looked into statistics of contests we did for various Henkel brands (Persil, Dixan, Silan, Fleuril, Superconcentraten), various Nestlé
brands (Ricoré, Herta), Chaudfontaine, various Nutrition Santé brands (Céréal), Atoma and MSN.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
600
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
15
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Dreammachine online contests - do's and don'ts

  1. 1. <ul><li>Online contests </li></ul><ul><li>Do’s and don’ts </li></ul><ul><li>Digital Marketing First </li></ul><ul><li>October 22 nd 2009 </li></ul><ul><li>Gerda Van Damme </li></ul><ul><li>Dreammachine </li></ul><ul><li>See NOTES for the text </li></ul>
  2. 15. <ul><li>Conclusion </li></ul><ul><li>Contests form a splendid and cost effective way to </li></ul><ul><ul><li>communicate with your audience </li></ul></ul><ul><ul><li>engage them with your brand </li></ul></ul><ul><ul><li>make commodity products exciting </li></ul></ul><ul><ul><li>enrich your user database </li></ul></ul><ul><li>Every contest is different and needs its own approach. </li></ul><ul><ul><li>Select your tactic in function of your objectives and strategy </li></ul></ul><ul><ul><li>and control the integrity of your data </li></ul></ul>

×