Internet Industry In Turkey And Turkish Blogosphere
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Internet Industry In Turkey And Turkish Blogosphere

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This presentation gives a summary of most recent happenings in Turkish Blogosphere and Internet Industry. As we all know, youth Turkish population is a great chance for Internet businesses (4th......

This presentation gives a summary of most recent happenings in Turkish Blogosphere and Internet Industry. As we all know, youth Turkish population is a great chance for Internet businesses (4th most populated country on Facebook). You can contact us for consulting services about Middle East market, especially about Turkey.

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  • SOME OF THE WORKS DONE FOR SIXAPART SERVICES
  • VERY POWERFUL ALUMNI NETWORK – BUSINESS GSLITG – BOUN COMPUTER ENGINEERS
  • VERY POWERFUL ALUMNI NETWORK
  • Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. comScore estimates the size of Turkey’s extended online universe, which includes all access points and those under the age of 15, to be 26,751,449.
  • 2000 Bloggers participated in this survey
  • Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. comScore estimates the size of Turkey’s extended online universe, which includes all access points and those under the age of 15, to be 26,751,449.
  • Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. comScore estimates the size of Turkey’s extended online universe, which includes all access points and those under the age of 15, to be 26,751,449.
  • Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. comScore estimates the size of Turkey’s extended online universe, which includes all access points and those under the age of 15, to be 26,751,449.
  • YELLOWPAGES.COM.TR ..etc

Transcript

  • 1. Internet Industry in Turkey & Turkish Blogosphere
    GercekKarakus
  • 2. Content
    Introduction
    Facts About Turkey
    Press Releases & Research Papers
    Turkish Blogosphere, Social Networks and Microblogs
    Global Investors in Turkey
    Opportunities
  • 3. 1. Introduction
  • 4. Who is GercekKarakus?
    Front End Engineer & Graphics Designer at Six Apart Services
    Recent Work
  • 5. Who is GercekKarakus?
    French Baccalaureate Diploma – General Certificate of Secondary Education from GalatasarayLisesi (ranked Turkey’s best high school in entrance exam)
    BS, Information Systems Engineering, Dual Diploma Program between SUNY Binghamton, New York & Bogazici University, Istanbul (ranked 3rd)
  • 6. Who is GercekKarakus?
    Gercek Design & BlogKatalog
    Drupal – MovableTypeWordpress - MagentoCommerce
  • 7. About the Presentation
    This presentation is created to give a brief outlook about Internet Industry and Blogs in Turkey
    Some of the topics that will be covered are:
    Demographics
    Internet User Statistics
    Blogs & Blogger Community
    Microblogging & Social Networks
    Press Releases & Research Papers
    Global Investors in Turkey
    Opportunities
  • 8. 2. Facts About Turkey
  • 9. Turkey
    Population: 76,805,524 (July 2009 est.)
    Age structure:
    0-14 years: 27.2% (male 10,701,631/female 10,223,260)
    15-64 years: 66.7% (male 25,896,326/female 25,327,403)
    65 years and over: 6.1% (male 2,130,360/female 2,526,544) (2009 est.)
    Median age:
    total: 27.7 years
    male: 27.4 years
    female: 28.1 years (2009 est.)
    https://www.cia.gov/library/publications/the-world-factbook/geos/tu.html
  • 10. Turkish Telekom
    Formerly state owned Turkish telecommunications company
    Privatized to Oger Telecom in November 2005
    Provides ADSL service through its subsidiary TTNet
    Decreasing broadband connection rates
    In May 2008, Turk Telekom completed the fifth largest Initial Public Offering of the world by selling the 15% of the government stocks which totaled a sum of 2.4 billion dollars.
  • 11. Number of Internet Users
  • 12. 3. Press Releases& Research Papers
  • 13. Research: BlogEvi – Jan 2009
    70% is between 20-30 years old
    35% college graduate and 33% college students
    52% uses at least one social bookmarking application
    41% has a full-time job
    46% is using Google Adsense
    49% is using Wordpress
    http://murat.blogevi.org/index.php/turkiye-de-blog-yazarligi-arastirmasi-raporu/
  • 14. Research: Crenvo - April 2009
    What comes to your mind when you hear the word blog?
    Wordpress and Blogs running on WP - %60
    Blogger.com – 30%
    Blogcu.com – 5%
    CRENVO Consulting, Internet MarkaBilinirligiArastirmasi - April 2009
    http://www.webrazzi.com/2009/04/20/internet-girisimleri-marka-arastirmasi-nisan-2009-raporu/
  • 15. PR: comScore – May 2009
    Turkey has 7th Largest and the Most Engaged Online Audience in Europe
    32 hours/month
    3,044 pages of content/month
    London, U.K., May 27, 2009 – comScore, Inc. (NASDAQ: SCOR) http://www.comscore.com/Press_Events/Press_Releases/2009/5/Turkey_has_Seventh_Largest_Online_Audience_in_Europe
  • 16. Research: comScore – May 2009
    Total Internet Users by Country
  • 17. Research: comScore – May 2009
    Top 15 Internet
    Properties
    in Turkey
  • 18. 4. Turkish Blogosphere,Social Networks & Microblogs
  • 19. Blogging Service Providers
    DEDICATED BLOG SITES
    Blogcu.com – ranked 22
    Azbuz.com – ranked 90
    MEDIA SITES
    Blog.Milliyet.com – ranked 7
    Blog.Mynet.com – ranked 9 (Wordpressμ)
  • 20. Blogger Community
    Weblog Awards Turkey
    Bloggers Association
    Blog Conference 2008
  • 21. Social Networks
    Facebook.com
    Linkedin.com
    Yonja.com
    Cember.net
    Istanbul.net
    OtobusteGordum.com

  • 22. Social Networks
    Facebook
    Turkey is the 4th largest country on Facebook
    Almost 89% of Turkish Facebook users are younger than 34.
  • 23. Microblogging
    Twitter
    Friendfeed
    No major local competitors - Nolyo.com
  • 24. Microblogging - Twitter
  • 25. Microblogging - Friendfeed
  • 26. Microblogging - Friendfeed
  • 27. Location Based Services
    Sobbe.com – Turkcell
    http://www.webrazzi.com/2009/05/20/sobbe-ile-kimin-nerede-oldugu-artik-sir-degil/
  • 28. Alternative Payment Methods
    MikroOdeme.com - Turkcell
    http://www.webrazzi.com/2009/05/14/mobil-odemenin-basari-hikayeleri-olusuyor-gizem-canatan/
  • 29. 5. Global Investors in Turkey
  • 30. Global Investors in Turkey
    Ticketmaster – Biletix.com
    Ebay – Gittigidiyor.com
    Xing– Cember.net
    Xing, the Germany-based European business social network which resembles LinkedIn, had bought Turkish business social network Cember, for about $6.43 million.
    Alibaba – HemAlHemSat.com
    European Founders – Yemeksepeti.com Partnership
  • 31. Global Investors in Turkey
    “Advertising market in Turkey is still in the development phase. We will be seeing  so many online advertising companies establishing and growing in the near future.”
    SinaAfraGeneral Manager at EbayBoard Member at Gittigidiyor
  • 32. Global Investors in Turkey
    “In Germany, online advertising holds 10% of the total market. In Turkey, it's only 3%. Looking at the numbers, in Germany, we talk about 2.3 billion Euro in this sector. On the other hand, in Turkey, it's about 200 million USD. As a consequence, this market will grow for sure.”
    SinaAfraGeneral Manager at EbayBoard Member at Gittigidiyor
  • 33. Global Investors in Turkey
    “However, if Turkish entrepreneurs ignore this fact, they will leave the big slice to foreign investors.”
    SinaAfraGeneral Manager at EbayBoard Member at Gittigidiyor
  • 34. 6. Opportunities
  • 35. Opportunities
    Youth population =
    Ideal for long term growth
    Increasing number of Internet users =
    More pageviews and users for our services
    Adaptive users =
    Accepts new technologies
  • 36. Opportunities
    Positioning in the market in advance
    Turkish Translation of our services
    Advertising opportunities
  • 37. Opportunities
    Services Turkey – More Affordable Labor
    BlogDestek.com (the only blog consulting firm)
  • 38. Startups In Turkey
    http://www.startupsinturkey.com/
  • 39. Thank You