Your Journey to Optimized IT with Hybrid Cloud

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It is on a journey to optimize IT using modern technologies. Despite all the benefits of public cloud, it is not the right solution for everything. Rather than force-fitting applications to a specific technology, IT should understand the business and technology requirements of each application to deploy in the right infrastructure.

Hybrid Cloud offers the benefits of public and private clouds and the advantages of dedicated (physical) devices in a combination that could be the next evolution of cloud.

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  • Leveraging our World-famous Fanatical Support and reliable infrastructure to build the best-fit cloud
  • Not looking at technology for technology’s sake
  • VisionClealy marked objectives
  • Our hybrid cloud helps our customers address these challenges through ensuring they have the right solution for the right job. Our hybrid cloud is our portfolio acting as one system, it starts with Open and Fanatical and it leads to ensuring the best fit for your apps. In fact, we are confident that allowing us to assess your environment would result in at least a 30% savings for you (once you optimize your environment based on our recommendation). The three core areas that comprise our hybrid offering are:The Rackspace “Open” (public) cloud --- we run the largest OpenStack public cloud in the world which is ideal for spiky and heavy public access (>100K users) workloads.The Rackspace Private Cloud --- we run the most OpenStack-based private clouds in the world. Our private cloud solution is more cost effective in certain scenarios when compared against a public cloud because we are able to optimize the settings for each specific workload and don’t require customers to pay a premium for other customer’s workload variability (the “public cloud tax”). In addition, a private cloud offers more security ensuring you protect valuable IP and customer information.Rackspace dedicated hosting --- certain applications still require a traditional environment despite the revolution that cloud is bringing to the IT industry. We are a leader in the Gartner Magic Quadrant for hosting and have a solid history of results to support this distinction.And with Rackspace, you can count on world-class service as our entire portfolio is backed by our award-winning Fanatical Support. No one else can match our hybrid cloud backed by our Fanatical Support.
  • Hubspot is a marketing company that migrated a lot of their infrastructure to Rackspace based on OpenStack and the ability to have a consistent, open, integrated environment, and in doing so, they improved efficiency by 4x and cut their costs in half.Fox Networks used RackConnect to power the voting for Xfactor and American Idol. Rackspace was able help get their RackConnect environment up and running in under 5 days, or Xfactor would have been a disaster.Map My Fitness is a startup in Austin that is finding Hybrid cloud gives them the right model to grow based on what elements of their application needs quick scalability and which ones need high-performance stable environments.
  • Hubspot built their company based on the understanding that marketing is changing. Consumers and businesses no longer want bulk content pushed to them, they want to receive information that is relevant and useful. In order to target information to users more effectively, much more analysis needs to be done on the data that exists, or is being collected, from marketing campaigns. So Hubspot built just such a platform, one that covers the entire range of marketing activities for a company: content generation, capture, social media, lead nurturing, email marketing and marketing analytics. Over the last 6 years, their analytics and other services have grown into a highly complex and intensive platform, with the aim to become “the only marketing software that your company will ever need”.As their platform and customer base grew they began to use cloud technology, in addition to dedicated hosting at Rackspace. Programmatic access and automation of cloud enabled them adopt a continuous integration and continuous deployment model for the software development. Their cloud usage was originally focused on Amazon AWS.As their business scaled, though, they started to encounter issues with this platform. Reliability of the infrastructure was spotty, performance suffered on their data analytics processes, and integration became increasingly complex. They needed a different approach – one that could decrease complexity while increasing the performance and reliability of their applications, so that they could continue to support their growth.Their need to get code out to customers more quickly continued to drive their need for fast automated provisioning. But their big investments in open source technologies were at odds with the proprietary nature of the Amazon Cloud. Their open source usage had historically been at the application layer and up, and they wanted to extend this into infrastructure as well.
  • OpenStack represented the first viable chance to embrace an open source cloud management/operating system that could handle their future growth and scale. This offered them all of the benefits of the large public cloud providers, as well as the control, QoS and scale they needed in a private cloud managed environment at Rackspace. It gives them direct control of aspects of the cloud they would not otherwise have access to, by enabling them to make changes in the actual cloud operating system and then contributing those changes back to the OpenStack community.They have now built a true hybrid cloud. A homegrown provisioning and management tool they built called RainMaker, which manages resources and applications automatically and seamlessly across public, private, and dedicated resources. They have built a direct connect connection the AWS to facilitate the migration of their applications to their private cloud environment over time. They run their most intensive and demanding data analytics jobs on a huge dedicated Hadoop cluster on Rackspace dedicated servers (over 150 servers), complete with dedicated 10gig switches. They are already using the OpenStack Nova Bare Metal Driver to manage these dedicated servers, via the OpenStack API (making them one of the earliest adopters of this very new OpenStack project).The results speak for themselves. According to Jim O’Neill, Hubspot’s CIO, they have achieved four times the efficiency for half the cost of doing this entirely in public cloud.
  • These are the three elements that make Rackspace unique:Fanatical support as:A culture of Rackers who will go above and beyond to do what’s right for our customersExpertise that comes from hosting thousands of sites for many years. Services to help you make the right decisions, optimize your apps and make sure they run as they should2. OpenStack is the new operating system for the cloud. It is backed y industry leaders. It gives you the ability to build a cloud on your datacenter, and for applications that use an API, it provides a common language across main public cloud providers to make portability and multi-cloud deployments easier3. Hybrid cloud, which gives you the best of public cloud, private cloud, and dedicated to ensure your apps run where they run best and to minmize tradeoffs
  • Your Journey to Optimized IT with Hybrid Cloud

    1. 1. RECALCULATING Your Route to Hybrid Cloud The Best Fit for your Applications RACKSPACE | www.rackspace.com
    2. 2. KEY TAKEAWAYS 1. Responding to Business Needs Faster 2. Save Money and get better performance 3. Stay secure and compliant 4. Be ready for the Future
    3. 3. We are all on a Journey
    4. 4. • To Get Out of the Datacenter Business • To Optimize Resources • To Deploy a New Applications • To Make IT More Strategic • Etc. Your Destination
    5. 5. There are many ways to get there. Which route will you take?
    6. 6. Cloud Is the Future for Everything
    7. 7. Cloud Is the Future for Everything
    8. 8. Beware of the Shiny Object Syndrome Don’t start with a technology as the answer
    9. 9. All technologies have trade-offs (even public clouds) Enhanced Security Higher Performance Control Per Unit Cost Utility Billing Provisioning Speed MUTLI-TENANT & GENERALIZED SINGLE TENANT & SPECIALIZED PUBLIC PRIVATE DEDICATED Control Customization Security Per Unit Cost Utility Billing Provisioning Speed
    10. 10. Technology is a tool. Use the right tool for the job. Zipcar No monthly commitment Pay as you go Drive as little or as much as you want Starts at $7.75/hr Gas included $12.75/Hr Avis Pay per day Weekly rates Limited car choices Insurance optional Gas $8/Gal or BYO $713/Week Ford Lease $3250 due at signing + deposit, taxes & fees 39 month commitment Limited mileage $245/mo Purchase No mileage limits Choice of colors and sub-models Residual value Maintenance not included $22,595. + TTL MUTLI-TENANT & GENERALIZED SINGLE TENANT & SPECIALIZED Lower initial cost Utility billing - Pay as You Go Shared Resources Limited Choice OpEx Lower cost long-term for continuous use No mileage or additional fees Single Tenant – Full control Choices and customization CapEx
    11. 11.  High Performance Dedicated Server with 32 cores and 1.5 Tb of Memory  Dedicated SAN on SSD media  Cisco ASA-X Physical Firewall  Cloud Servers provisioned dynamically in minutes via API  Images and Videos on Cloud Files delivered globally via CDN  Cloud Load Balancer handles traffic between cloud and dedicated resources PUBLIC CLOUD DEDICATED Each technology model offers attractive tools – a few examples:
    12. 12. Start with Your Applications And their requirements  Performance  Security and Compliance  Scalability  Economics  Etc.
    13. 13. What if…. You could get all the benefits of these models and minimize tradeoffs?
    14. 14. That’s exactly what you get with a Hybrid Cloud ““Hybrid IT is the new IT and it is here to stay… it will force an IT and business paradigm shift for years to come.“ -Chris Howard, Managing VP
    15. 15. MUTLI-TENANT & GENERALIZED SINGLE TENANT & SPECIALIZED •Servers, storage, networking and platform services •Instantly available •Priced per hour •Custom private cloud •Powered by OpenStack •Hosted at your data center or at Rackspace •Physical servers, networking devices and storage •Built to specifications •Bare metal or virtualized PUBLIC CLOUD PRIVATE CLOUD DEDICATED SERVERS The right fit for your application.
    16. 16. "Hybrid is the end-state. A lot of people say ‘the end state is cloud’ I don’t buy that at all… It is about creating the right architecture to support the application and the evolution of the application over time.” -James Staten, VP & Principal Analyst Forrester Research
    17. 17. Flexibility is a must Things will change. • Scalability • Business requirements • New technologies • Mergers & Acquisitions • Etc.
    18. 18. 19 On Prem APP API-driven, dynamically provisioned hardware (software controls infrastructure) Re-writing app to make it cloud aware is time and resource intensive Skills gap must be considered Taking a Big Leap to Cloud Enable Applications PUBLIC/PRIVATE CLOUD PUBLIC CLOUD On Prem APP Lift and drop components to bare metal hosted Move components to cloud over time, starting with media/CDN, backups, web tiers, etc. VPN VPN Right Fit Evolution – No Dead Ends DEDICATED, VIRTUALIZED
    19. 19. Some organizations already on a Hybrid Cloud track
    20. 20. Hybrid Clouds Are Delivering Real Results Today “One key thing that attracted us to Rackspace: I can have Hybrid Cloud. I can connect my private cloud to public cloud for performance and security. Chris Blandy, SVP Digital Media “For us, a hybrid cloud is the best of both worlds. It delivers on its promise of improved performance and scalability of the cloud while empowering us to keep our high-performance apps that need to scale vertically on managed hardware.” Matt McClure, Vice President, Chief Architect “We achieved four times the efficiency for half the cost. You can do the math.” Jim O’Neill, CIO
    21. 21. HubSpot Outgrew the Public Cloud Marketing Software Platform Pioneer helping 8,500 companies in 46 countries MUTLI-TENANT & GENERALIZED SINGLE TENANT & SPECIALIZED • Continuous integration + deployment • 2,000 code deploys/week • Massive data analytics on Hadoop • Cutting-edge software + infrastructure • Wanted to be fully open Applications, Web, Database, Hadoop UNSTABLE DATABASE OVER PROVISIONED UNNECESSARY COMPLEXITY LOCKED-IN Public cloud
    22. 22. The Hybrid Cloud Delivers Optimization MUTLI-TENANT & GENERALIZED SINGLE TENANT & SPECIALIZED  4X the efficiency  Half the cost + OpenStack HubSpot’s Hybrid Cloud The Right Fit for Every Application Web Web Rackspace Public Cloud App Rackspace Private Cloud Direct Connect Hadoop Cluster Rackspace Dedicated (150 servers)  Increased stability  Happy developers Public cloud
    23. 23. • Customer started with a single physical server and a new business idea. • As their business became popular they required more capacity for both storage and delivery of media content. • The business has grown to support more than a million users, regularly handling 100M page views per month High-Growth Media Company Media App Rackspace Dedicated (1 server) KEEP UP WITH GROWTH MAINTAIN PERFORMANCE ACCELERATE INNOVATION ACQUISITION
    24. 24. • Single Vendor, 24/7 support • 100M page views per month / over 1 million users • Right place for the right apps • Business Flexibility/Scalability Enabling the Business to Grow MUTLI-TENANT & GENERALIZED SINGLE TENANT & SPECIALIZED Web / MongoDB Rackspace Public Cloud (over 100 servers / 10TB) Application Rackspace Private Cloud Virtualized MySQL Database Network Security Rackspace Dedicated
    25. 25. • Massive Storage and Security Needs. • Unable to scale, their database performance maxed out their hardware capabilities and technical know how. • Suffering performance problems and end-user frustration due to latency. Social Media / Mobile Startup Web Applications, Database. LATENCY PROBLEMS DB PERFORMANCE TECHNICAL KNOW-HOW FAST GROWTH Public cloud
    26. 26. • 2-3X I/O improvements • 2-3X failure response times • 24/7 Support • Right app, right place • Portfolio flexibility • Horizontal and vertical scaling • Improved Security due to dedicated network devices Performance and Cost Savings MUTLI-TENANT & GENERALIZED SINGLE TENANT & SPECIALIZED Web & caching Rackspace Public Cloud Database and Networking Rackspace Dedicated
    27. 27. IN SUMMARY 1. Start with your application requirements not with a technology answer. 2. Hybrid can give you the best of both worlds. 3. Be ready for how your business will require applications to evolve over time.
    28. 28. RACKSPACE | www.rackspace.com What Makes Rackspace Different Trusted,committed experts to help architect and run your application hosting platform FANATICAL SUPPORT® Created OpenStack to power the Hybrid Cloud and to give you flexibility to run your apps whereyou want OPEN TECHNOLOGIES Best-fit architecture for your application and business needs for today and the future HYBRID CLOUD DEDICATED PUBLIC PRIVATE
    29. 29. RACKSPACE | www.rackspace.com Getting Started Get Started Today Signup for public, private or dedicated and then add options to meet your needs Public Cloud Sign up for a cloud account and start using the public cloud in minutes, Private Cloud Download free software to run your private cloud in your datacenter or at Rackspace. Dedicated Get started with a dedicated server in as little as 48 Hrs from $499. Evaluate the Right Fit for your App Get guidance for a specific application or workload Rackspace Hybrid Advisor We can discuss the performance, compliance, economic and other specific requirements of an application or workload to provide you a recommendation of what is the best fit based on our experience. Let Our Experts Guide You Rackspace Enterprise Cloud Services will work with you to chart your path to hybrid cloud during a custom workshop IT Evolution Workshop • Business objective definition • Vision & strategy development • 3-5 year roadmap planning • Technology education • Business case development Application Profiling Workshop  Identify quick wins for hybrid cloud  Understand the levels of complexity & risk involved in re-engineering  Identify the best platform or the right hybrid approach for each LEARN MORE ABOUT ENTERPRISE CLOUD SERVICES
    30. 30. Thank You. Safe Travels Enjoy the Journey http://Rackspace.com/cloud/hybrid @gerardodada

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