Enterprise 2.0: Boosting Employee Productivity With Social Media

Workplace trends The Evolving Information Worker • Aging populations worldwide are retiring and taking key unstructured corporate knowledge with them • In the US alone, every 10 years 20 million experienced workers will leave the workforce Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 2

The New Generation in the Workplace As baby boomers retire, 18-24 year olds are entering the workplace. The younger generation has different expectations and different behaviors regarding how they learn, interact with people and how they find and consume information. Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 3

On-boarding – Time to Productivity • U.S. businesses spend approximately 4.3 billion dollars per year on employee orientation activities.. • US average is 45 days to productivity. For positions that require higher skills ramp-up can be as high as 9 months. • Aberdeen surveyed 740 organizations: socialization must be a primary component of on-boarding Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 4

The problem with Web 1.0 Intranets Your Intranet is the key tool to foster information flow and collaboration, yet 59 % of employees don’t use intranets because they are too difficult or they can’t find the information they need. Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 5

Social Media is Everywhere facebook User Generated Content Web 2.0 gadgets Communities wikis Enterprise 2.0 blogs ratings Social Networking Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 6

Can Web 2.0 technology help? ―Corporate intranets had become irrelevant and useless. In an attempt to depart from boring phone directories and web-pages that only IT could update, we saw an uptick in the corporate adoption of web-based social software such as wikis, blogs and social networking profiles, all brought in to make intranets better by empowering employees to contribute user generated content‖ – CIO magazine, Oct 2008 Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 7

Solution: Humanize the workplace with Enterprise 2.0 tools Imagine a tool that integrates information, applications, to ols, and resources into a single experience where everything is categorized based on topic, role and intent. Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 8

Why Enterprise 2.0? • Build communities, enable participation, and encourage online interaction to accelerate business, increase loyalty, give employees a voice, and speed innovation. • Savvy employees use social media tools to enhance their knowledge management, create collaborative environments within the firewall and to build powerful knowledge hubs Enterprise 1.0 Enterprise 2.0 • Intranet as a file archive • Intranet as Knowledge Hub • Information shared mostly around projects or • Naturally forming communities across teams organizational boundaries • Little or no re-use of information • Sharing, rating, commenting • Hard to find information • Information is tagged and rated, easy to find • People connected with Information • People connected with people Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 9

Solution: Present global and local processes, tools, and resources together  Knowledge retention – Information sharing  Expertise location – beyond formal titles  New employee on- boarding, ramp-up  Millennial-Boomers – different needs and goals  Social eLearning – sharing informal videos Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 10

The Enterprise 2.0 Organization  Wikis to capture knowledge and Blogs to streamline project management  Ratings, comments and tags for intranet content Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 12

The Enterprise 2.0 Organization  Wikis to capture knowledge and Blogs to streamline project management  Ratings, comments and tags for intranet content  Internal Communities Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 13

The Enterprise 2.0 Organization  Wikis to capture knowledge and Blogs to streamline project management  Ratings, comments and tags for intranet content  Internal Communities  Rich employee profiles – Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 14

The Enterprise 2.0 Organization  Wikis to capture knowledge and Blogs to streamline project management  Ratings, comments and tags for intranet content  Internal Communities  Rich employee profiles –  Employee home page Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 15

The Enterprise 2.0 Organization  Wikis to capture knowledge and Blogs to streamline project management  Ratings, comments and tags for intranet content Top Ideas  Internal Communities  Rich employee profiles –  Employee home page  Idea management Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 16

The Enterprise 2.0 Organization  Wikis to capture knowledge and Blogs to streamline project management  Ratings, comments and tags for intranet content  Internal Communities  Rich employee profiles –  Employee home page  Idea management  Video posting capabilities Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 17

The Enterprise 2.0 Organization  Wikis to capture knowledge and Blogs to streamline project management  Ratings, comments and tags for intranet content  Internal Communities  Rich employee profiles –  Employee home page  Idea management  Video posting capabilities  Social Search powered by recommendations Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 18

Case Study: Cohn and Wolfe Cohn & Wolfe wanted a system through which employees could share ideas, collaborate on account work, brainstorm and develop new business. The agency needed something that was appealing, useful and easy to use for all. Among the key functions of Cohn & Wolfe’s portal: • Anyone can create a profile, blog, wiki or discussion forum • Staffers can bookmark, tag and subscribe to their favorite content • Every office has its own community and homepage • Content—including podcasts, articles and blogs—from all over the world Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 19

Case Study: Cohn and Wolfe Business Goals. • The agency’s Web 2.0 tools not only deliver on their original purpose of unity and collaboration, but also fuel business productivity. • Employees from around the world can instantly access discussion forums, activity feeds and articles that nurture existing work and help foster new opportunities and business development. • Cohn & Wolfe staff can quickly and easily reach out to one another for strategic planning and idea sharing, with the ability to see who has the knowledge or experience best suited to a client or prospect Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 20

Benefits • Lowering center of gravity for decision making in the organization by empowering employees with information • Natural communities form optimizing the capture and flow of knowledge across geographies and business groups • Improved communications, collaboration and goal alignment • Easier to find the right and the best resources based on tags, rating and comments • Community-enriched enterprise content • Increased engagement from younger generation • Increased retention • Faster ramp-up for new employees and employees in new positions Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 25

Finding the Right Solution Enterprise 2.0 meets Governance • Enforce security and permissions – access policies, rules – ―Recent Activity‖ information that is surfaced also takes into account security and user permissions; also filters information based on the makeup of your personal ―network‖ • Help enforce compliance – Retention policies • Provide powerful search capabilities – Findability is key • Designed as an extensible framework for integration into existing systems and has been architected to meet future needs Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 26

Retention Policies Features Define and apply retention policies for all Collaboration objects • Directly on objects • Directly on containers • Indirectly on custom types Define execution time • Based on Creation Date • Based on Modification Date • Based on Custom Attributes Define retention action • Delete the object • Start a workflow for the object Benefits Make sure only valuable content is kept in your server or automatically reviewed Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 27

Synchronization with Directory Servers Benefits Dramatically improves the management of access policies in Vignette Collaboration Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 29

Why Vignette? We are an innovative and global thought leader  Launched more than a dozen new products in 2008  Future-proof solutions that are powerful and flexible enough to meet the needs of tomorrow  The world’s greatest brands trust their business on Vignette’s solutions  Significant experience in inside the firewall knowledge management and collaboration solutions  Recognized by top industry analyst as a leading vendor of collaboration and portal technology  Providing Social Media solutions for intranet, extranet and internet Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 30

Our Journey to Deliver an Enterprise 2.0 Experience Enterprise Recommendations, Social Enterprise Collaboration, Con Video and Mash- networking, Idea Collaboration tent & Blogging ups mgt & Rich Profile 2002 2005 2008 2009 Our journey to deliver an e2.0 experience Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 31

Vignette Web Experience Platform Experience Optimization Rich Media and Video Solutions Web Content Social Intranet Management Media Solutions Deliver dynamic web Build communities, enable Optimize knowledge experiences that engage your participation and encourage management, expertise audiences with rich content online interaction with location and enterprise social and multi-media across comments, ratings, tags, blog media with portal and any medium. s, wikis, forums ,video and collaboration technologies. recommendations. Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 32

For more information http://www.vignette.com/us/Solutions/Intranet Cohn & Wolfe Case Study http://www.vignette.com/us/Customers/Services Enterprise Social Media Roadmap White Paper http://www.vignette.com/smroadmap Contact Vignette directly  Twitter @vignettecorp  E-mail usinfo@vignette.com  Phone: +1(512) 741-4300 or (888) 608-9900 Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 33

Enterprise 2.0: Boosting Employee Productivity With Social Media

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