Mobile Content UX

Mobile Content UX © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

Video courtesy of © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

What drives Apps? Is it Hardware or SoOware? OLED Digital Compass GPU Accelerometer A‐GPS + LBS (locaDon) Light Proximity touch ASR MulD touch / MulD gesture © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

TOC Who are We ? •  What is Mobile Content? •  The Market opportunity •  The NEW CompuDng Pla\\orm •  Seeing around the corner •  Tools of the Trade •  What’s your Idea? •  Summary •  © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

Who are We ? ApplicaDon / SoOware Developers Content creators / ArDst End‐users Handset Manufacturers Bloggers Mobile Operators Regulators Entrepreneurs © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

What is Mobile Content? Business & Oﬃce Comics / Manga EducaDon & Reference Events ProducDvity tools Finance & Money Ringtones Games: adverGames Shopping Movies & Video Social Networks Music Themes: backgrounds, icons, animaDons Travel: hotel, food, World Heritage TV UDliDes: weather, anD‐virus, etc etc © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

The Market Opportunity Size of the mobile phone users market There are 3.8 billion mobile phones globally. There are more mobile phones then PCs. •  – GSM AssociaDon, Sept 2008 Asia Paciﬁc region alone has over 1.6 billion mobile phone users. •  Or 43% of the total global mobile phone users. – GSM AssociaDon, Sept 2008 The total addressable market in Malaysia is approx. 19 million mobile phone users. •  Size of SoOware ApplicaDons market SoOware applicaDons market is a USD 380 billion global industry and fastest growing •  at 10% on a compound annual basis. – Digital Planet 2008, WITSA, May 2008 Case in point: In Sept 2008, Apple’s App Store had 3,000 apps with 100,000,000 •  downloads. The App Store was open just 60 days earlier in July 2008 and is available in 62 countries. – Apple Inc., Sept 2008 Dec 2008, 5 months old, Apple App Store has 10,000 apps & 300,000,000 downloads •  with USD 180 million in revenues. There are more than 300,000 soOware developers in India & China developing mobile •  applicaDons. – Forum Nokia, Dec 2008 © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

Mobile phones are the new compuDng pla\\orm The mobile pla0orm will replace the PC as the primary compu9ng pla0orm. © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

Seeing around the corner Imaging & Video Messaging LocaDon PLATFORM SERVICES Audio PIM System Info © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

HTML / AJAX / CSS / Javascript Flash Lite 3 Widget WebOS Flash 8 + Flash Video Tools of the Trade Silverlight iPhone 3.0 C++ / Open C++ FLEX Symbian S60 5th EdiDon NaDve Apps © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

What’s YOUR Idea ? © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

© 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

What’s YOUR Idea ? © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

One more thing… © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

Network Services Billing LBS NETWORK SERVICES Presence © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

Pla\\orm + Network = Mobile Cloud Apps Imaging & Video Billing LBS Messaging LocaDon NETWORK PLATFORM SERVICES SERVICES Audio PIM Presence System Info © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

Take home points Hi‐tech Hardware Pla\\orm + Rich SDK = High UX Apps •  Market opportunity is HUGE & just beginning •  Diversity of applicaDon categories •  Diversity of hardware pla\\orms •  Tools are ready & available •  Leverage oﬀ exisDng knowledge & experience •  Pla\\orm Services •  Network Services •  What is YOUR Idea? Fill / Create that need… •  © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

Fri 8 – Sat 9 May •  ½ day workshops Bootcamp #1 Introduc0on to iPhone •  RM 88 per workshop Development Bootcamp #2 Introduc0on to Windows Mobile Development Bootcamp #3 Mobile Programming with Flash Lite Bootcamp #4 Introduc0on to Android Development

For further details contact: Gerard K M Lim +60.12.218.2300 gerard@MobileAppDepot.com MobileAppDepot.com Sdn Bhd No. 61‐9, Jalan SS2/75, Wisma GENME, 47300 Petaling Jaya, Selangor Darul Ehsan, Malaysia © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

Mobile Content UX

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