MAD Over Mobile Apps

over Mobile Apps © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

What drives Apps? Is it Hardware or SoLware? OLED Digital Compass GPU Accelerometer A‐GPS + LBS (locaAon) Light Proximity touch ASR MulA touch / MulA gesture © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

TOC Who are We ? •  The Market opportunity •  DEMO •  The NEW CompuAng PlaZorm •  Diversity •  Seeing around the corner •  Tools of the Trade •  What’s your Idea? : an interacAve session •  Summary •  © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

Who are We ? ApplicaAon / SoLware Developers Content creators / ArAst End‐users Bloggers Mobile Operators Gamers Entrepreneurs © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

Size of Mobile phone users market There are 3.8 billion mobile phones globally. There are more mobile phones then PCs. •  – GSM AssociaAon, Sept 2008 Asia Paciﬁc region alone has over 1.6 billion mobile phone users. •  Or 43% of the total global mobile phone users. – GSM AssociaAon, Sept 2008 The total addressable market in Malaysia is approx. 19 million mobile phone users. •  By 2010, more people will access the Internet from the mobile phone then from any •  other device. © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

Size of Mobile phone market Note: Apple shipped 6.9 million iPhones in Q3 2008 Apple ranked seventh in worldwide mobile phone shipments, just behind RIM © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

Size of SoLware ApplicaAons market SoLware applicaAons market is a USD 380 billion global industry and fastest growing •  at 10% on a compound annual basis. – Digital Planet 2008, WITSA, May 2008 SoLware applicaAons has only just began on the mobile phone. •  And demand is HUGE. Case in point: In Sept 2008, Apple’s App Store had 3,000 apps with 100,000,000 •  downloads. The App Store was open just 60 days earlier in July 2008 and is available in 62 countries. – Apple Inc., Sept 2008 Apple App Store generated USD 30 million in revenues in ﬁrst 30 days of opening. •  Dec 2008, 5 months old, Apple App Store has 10,000 apps & 300,000,000 downloads •  with forecast USD 180 million in revenues. There are more than 300,000 soLware developers in India & China developing mobile •  applicaAons. – Forum Nokia, Dec 2008 © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

DEMO © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

Mobile phones are the new compuAng plaZorm The mobile pla0orm will replace the PC as the primary compu9ng pla0orm. © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

Diversity… OperaAng System / PlaZorms Categories of ApplicaAons Business & Oﬃce •  Comics / Manga •  EducaAon & Reference •  Events •  Finance & Money •  Games: adverGames •  Home & Hobbies •  Movies & Video •  Music •  Phone Brand ProducAvity tools •  Ringtones •  Android •  Shopping •  Blackberry (RIM) •  Social Networks •  LG •  Themes: backgrounds, icons, animaAons •  Motorola •  Travel: hotel •  Nokia •  TV •  Palm •  UAliAes: weather, anA‐virus, etc etc •  Samsung •  Sony Ericsson •  many many more… •  © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

Seeing around the corner Imaging & Video Messaging LocaAon PLATFORM SERVICES Audio PIM System Info © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

HTML / AJAX / CSS / Javascript Flash Lite 3 Widget WebOS Flash 8 + Flash Video Tools of the Trade iPhone 3.0 C++ / Open C++ Symbian S60 5th EdiAon NaAve Apps © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

What’s YOUR Idea ? © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

© 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

Ideas hEre… Mind Map © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

One more thing… © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

Network Services Billing LBS NETWORK SERVICES Presence © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

PlaZorm + Network = Mobile Cloud Apps Imaging & Video Billing LBS Messaging LocaAon NETWORK PLATFORM SERVICES SERVICES Audio PIM Presence System Info © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

Take home points Hi‐tech Hardware PlaZorm + Rich SDK = High UX Apps •  Market opportunity is HUGE & just beginning •  Diversity of applicaAon categories •  Diversity of hardware plaZorms •  Tools are ready & available •  Leverage oﬀ exisAng knowledge & experience •  PlaZorm Services •  Network Services •  What is YOUR Idea? Fill / Create that need… •  © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

For further details contact: Gerard K M Lim +60.12.218.2300 gerard@MobileAppDepot.com MobileAppDepot.com Sdn Bhd No. 61‐9, Jalan SS2/75, Wisma GENME, 47300 Petaling Jaya, Selangor Darul Ehsan, Malaysia © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

MAD Over Mobile Apps

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