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Creating an Ecosystem For Mobile Application Developers. ...

Creating an Ecosystem For Mobile Application Developers.

MAD Program consist of:
1. MAD Championship
2. MAD Camps
3. MAD Lab
4. MAD Fund
5. Commercialization

I am looking for partners & investors interested to do this MAD Program with me!

Email gerard@genme.com. TQ.

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The MAD Program : Creating an Ecosystem for Mobile Application Developers Presentation Transcript

  • 1. C re at i n g a n E c o s ys t e m Fo r M o b i l e A p p l i c at i o n D eve l o p e rs©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.  All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.  Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.  
  • 2. OpportuniAes  in  Mobile  Apps   The  number  of  mobile  /  wireless  applicaAons   that  will  be  downloaded  to  smart  phones   by  2014   Data:  Frost  &  Sullivan  ©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.  All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.  Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.  
  • 3. OpportuniAes  in  Mobile  Apps   Size  of  SoNware  ApplicaAons  market  •  SoNware  applicaAons  market  is  a  USD  380  billion  global  industry  and  fastest   growing  at  10%  on  a  compound  annual  basis.  –  Digital  Planet  2008,  WITSA,  May  2008  •  SoNware  applicaAons  has  only  just  began  on  the  mobile  device.   And  demand  is  HUGE.   ©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.   All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.   Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.  
  • 4. OpportuniAes  in  Mobile  Apps   Size  of  SoNware  ApplicaAons  market  •  Case  in  point:  In  Sept  2008,  Apple’s  App  Store  had  3,000  apps  with   100,000,000  downloads.  The  App  Store  was  open  just  60  days  earlier  in  July   2008  and  available  in  62  countries.  –  Apple  Inc.,  Sept  2008  •  Apple  App  Store  generated  USD  30  million  in  revenues  in  first  30  days  of   opening.  •  Dec  2008,  5  months  old,  Apple  App  Store  has  10,000  apps  &  300,000,000   downloads  with  forecast  USD  180  million  in  revenues.  •  On  23  April  2009  ( just  9  months),  Apple  App  Store  did  1  BILLION  downloads!   ©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.   All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.   Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.  
  • 5. Mobile  devices  are  the  new  compuAng  plaform   The  mobile  device  is  the  “new”  mul6media  computer  ©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.  All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.  Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.  
  • 6. Mobile  devices  are  the  new  compuAng  plaform   The  mobile  device  will  replace  the  PC  as  the  primary  compu6ng  pla<orm.  ©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.  All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.  Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.  
  • 7. Mobile  devices  are  the  new  compuAng  plaform   “…the smartphone is becoming an extension of the person, and how they do everything.” - Google, Senior VP of Local, Jeff Huber Google is seeing 350,000 Android devices being activated a day.©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.  All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.  Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.  
  • 8. What  is  the  MAD  Program   Ecosystem  and  Pla/orm   to     Iden2fy,  Inspire  &  Innovate   ApplicaAon  Developers    ©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.  All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.  Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.  
  • 9. Who  is  MAD  program  for  ?  •  Young  working  adults  especially  soNware  engineers   –  Working  /  freelancing  programmers   –  Companies  involved  in  soNware  applicaAons  •  College  /  University  students  (18  –  23  years  old)   –  Groom  ideas  that  could  form  the  next  BIG  thing   –  Capacity  building  for  soNware  developers   –  Nurture  next  generaAon/breed  of  entrepreneurs  •  School  students  (13  –  18  years  old)   –  InsAll  interest  in  soNware  development  &  engineering  ©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.  All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.  Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.  
  • 10. The  MAD  Program  Ecosystem   Commercialise   (Mobile   MAD  Fund   App   •  Micro  Funding   Depot   •  Revolving  Fund   .com)   MAD  Lab   •  Tech  Angels   •  Coaching   •  VC   •  Great  people   •  Grants   MAD  Camps   •  Data  Centre   •  How  to  design  &   •  Broadband  Internet   develop  mobile   •  Design  &   apps?   Development   •  Idea  GeneraAon   Resources   Workshop   •  Audio  /  Music  Lab   MAD   •  Video  Lab   •  Training  &   CompeAAon   EducaAon   •  AnimaAon  Lab   •  Schools   •  Business   •  Coding  Lab   •  College/Unis   modeling  &   •  TesAng  Lab   •  Working   MoneAzaAon   adults   •  Market  feasibility  ©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.  All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.  Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.  
  • 11. Junior ChampionshipOrganised by: Official Online Media: Endorsed by: Official Radio Station: Supported by: ©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.   All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.   Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.  
  • 12. U ChampionshipOrganised by: Official Online Media: Endorsed by: Official Radio Station: Supported by: ©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.   All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.   Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.  
  • 13. The  MAD  Championship  •  Submission  is  done  online  •  Can  be  individual  or  group  (up  to  3  people)  •  1st  Stage  Submission:     Give  a  brief  descripAon  (wrimen  and/or  drawn)  of  the  ApplicaAon  •  ParAcipants  can  also  submit  photos,  video;  etc  explaining  their  applicaAon  •  Select  category/themes  relevant  to  the  applicaAon  •  2nd  Stage  Submission:   Specify  the  device  (make  &  model)  and  its  exact  specificaAon  to  run  the  app  •  Upload  all  required  files  to  install  the  App  on  the  specified  device  •  Completed  app  must  be  able  to  run  on  the  specified  device  •  Championship  is  open  for  60  days  •  Judging  next  30  days   ©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.   All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.   Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.  
  • 14. The  MAD  Championship  Contest  enAAes  based  on  the  following  criteria:  •  Quality  /  Func2onality:  the  applicaAon  or  service  must  be  fully  funcAonal   and  run  successfully  on  a  mobile  device.  •  Usability  /  Crea2vity:  the  applicaAon  demonstrates  superior  user   experience  (UI,  graphics,  etc.)  e.g.  by  leveraging  the  latest  technologies.  •  Uniqueness:  novelty  value  and  innovaAveness:  display  creaAvity  in   applicaAons,  use  established  technology  in  a  unique  way,  leverage  the   latest  technologies,  etc.  •  Commercial  viability  /  Market  poten2al:  ability  to  fulfill  users  needs,   customer  adopAon.  ©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.  All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.  Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.  
  • 15. MAD  Camps  Technical  •  How  to  design  &  develop  mobile  apps?   –  Apple  iOS,  Google  Android,  Windows  WP7  •  How  to  design  &  develop  mobile  games?  •  How  to  design  &  develop  Enterprise  Apps?  •  Adding  Audio  &  Scoring  Music  for  Apps  •  Video  :  Lights,  Camera,  App  •  AnimaAon  and  Apps  •  Secure  Code  your  apps  •  Coding  for  everybody  using  App  Inventor  •  TesAng  apps  •  Gerng  apps  ready  for  the  marketplace  ©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.  All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.  Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.  
  • 16. MAD  Camps  Non  Technical  •  The  9i  of  becoming  MAD  •  Idea  GeneraAon  Workshop  •  Business  modeling  &  MoneAzaAon  •  Market  feasibility  •  How  to  market  &  sell  Apps  ©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.  All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.  Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.  
  • 17. MAD  Fund  •  Available  in  3-­‐phases   –  RM30k  –  1st  phase  (RM6k  x  5  months  with  3  months  development  window)   –  RM100k  –  2nd  phase  (RM10k  x  10  months  with  6  months  development  window)   –  RM300k  –  3rd  phase  (RM30k  x  10  months  with  6  months  development  window)  •  Once  grant  from  1st  phase  is  repaid,  then  recipient  graduates  and  has   access  to  apply  for  2nd  phase  of  the  grant  to  further  develop  the  mobile   applicaAon/content.  Same  applies  to  the  next  phase  of  the  grant.  •  Grant  can  be  repaid  within  1  year.  •  Proceeds  for  the  repayment  can  be  gained  from  sale  of  applicaAon/ content,  licensing  rights,  outright  sale  of  the  IPR,  ;  etc  •  Recipients  are  expected  to  be  tenants  of  MAD  Lab  &  MobileAppDepot  and   uAlise  the  faciliAes  available  including  data  centre,  high  speed  broadband   network,  design  &  development  resources,  tesAng  lab,  business  advisory   services,  mentoring,  training,  online  app  marketplace;  etc.  ©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.  All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.  Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.  
  • 18. The  MAD  Program  Benefits  •  This  model  provides  ability  to  test  hundreds  of  ideas  and  approaches   quickly  and  at  low  cost.  Failures  will  be  weeded  out  within  1st  Phase.  •  It  also  benefits  &  enlarges  the  overall  industry  as  competent  external  /   extended  design  &  development  teams  can  also  get  assignments.  •  Create  knowledge  worker,  high-­‐income,  high  valued  jobs.  Brain  gain.  •  Naturally  amract  the  best  talents  into  MAD  Lab.  •  Grow  the  pool  of  good  ideas  and  quickly  turn  these  ideas  into  reality.  •  Quickly  IdenAfy  &  Accumulate  mobile  content/applicaAons  with   commercial  value.  •  Cherry  pick  people  and  mobile  content/apps  for  investment  opportuniAes.  ©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.  All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.  Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.  
  • 19. The  MAD  Program  Ecosystem   Commercialise   (Mobile   MAD  Fund   App   •  Micro  Funding   Depot   •  Revolving  Fund   .com)   MAD  Lab   •  Tech  Angels   •  Coaching   •  VC   •  Great  people   •  Grants   MAD  Camps   •  Data  Centre   •  How  to  design  &   •  Broadband  Internet   develop  mobile   •  Design  &   apps?   Development   •  Idea  GeneraAon   Resources   Workshop   •  Audio  /  Music  Lab   MAD   •  Video  Lab   •  Training  &   CompeAAon   EducaAon   •  AnimaAon  Lab   •  Schools   •  Business   •  Coding  Lab   •  College/Unis   modeling  &   •  TesAng  Lab   •  Working   MoneAzaAon   adults   •  Market  feasibility  ©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.  All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.  Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.  
  • 20. The  MAD  Program’s  Revenue  Stream  •  Revenue  share  from  sale  of  applicaAon/content  •  Licensing  rights  and/or  outright  sale  of  the  IPR  •  Rental  or  Pay-­‐per-­‐Use  of  Labs  (audio/music,  video,  animaAon,  coding,  tesAng)  •  Training  &  EducaAon  (external  developer  community,  corporate  clients,  public)  •  Sponsorships  (mobile  operators,  device  manufacturers,  tech  partners,  corporate  clients)  •  Projects  (SMEs,  Corporate  clients,  Government,  Overseas  assignments)  •  Cherry  pick  people  and  mobile  content/apps  for  investment  opportuniAes  ©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.  All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.  Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.  
  • 21. For  further  details  contact:   Gerard  K  M  Lim   +60.12.218.2300   gerard@MobileAppDepot.com   MobileAppDepot.com  Sdn  Bhd   No.  61-­‐9,  Jalan  SS2/75,  Wisma  GENME,   47300  Petaling  Jaya,  Selangor  Darul  Ehsan,  Malaysia  ©  2008-­‐2011  MobileAppDepot.com  Sdn  Bhd.  All  rights  reserved.  All  ideas  &  materials  presented  in  this  document  are  the  intellectual  properAes  of  MobileAppDepot.com  Sdn.  Bhd.  Unauthorised  use  and/or  reproducAon  of  part  or  parts  of  this  document,  either  electronic  or  otherwise,  is  strictly  prohibited.