The lean startup culture
The lean startup culture
The lean startup culture
The lean startup culture
The lean startup culture
The lean startup culture
The lean startup culture
The lean startup culture
The lean startup culture
The lean startup culture
The lean startup culture
The lean startup culture
The lean startup culture
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The lean startup culture

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What is Lean Startup culture and how can it help us in transforming ideas into real world products focused on real customer needs in circumstances of extrem uncertainty.
All about Startups and Disruptive innovation.

This is a personal vision of Eric Ries' "Lean Startup" slides from his web site.

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  • Whatis a Startup?A startup is a human institution designed todeliver a new product or service underconditions of extreme uncertainty.Nothing to do with size of company, sectorof the economy, or industry.
  • MostStartupsFailShadowBelief #1We know what customers want.ShadowBelief #2Advancing the plan is progress.ShadowBelief #3We can accurately predict the future.
  • ShadowBelief #1We know what customers want.You don’t even know who your customers are.ShadowBelief #2Advancing the plan is progress.It’s usually progress towards nowhere.
  • ShadowBelief #3We can accurately predict the future.Humanbeingisbad at makingpredictions, specially in complexenvironmentscharacterizedby extreme uncertainty and non-liniarbehaviour.
  • BUT, we can DO BETTER.How? Let’ssee …
  • Entrepreneurshipis Management• Our goal is to create an institution, not just a product• Traditionalmanagementpracticesfail• “general management” as taught to MBAs• Need practices and principles geared to the startup context of extreme uncertainty• Not just for “two guys in a garage”Speed WinsIf we can reduce the time between major iterationsWe can increase our odds of successThe Pivot• What do successful startups have in common?– They started out as digital cash for PDAs, but evolved into online paymentsfor eBay– They started building BASIC interpreters, but evolved into the world's largest operating systems monopoly• They were shocked to discover their online games company was actually a photo-sharing site• Pivot: change directions but stay grounded in what we’velearned
  • MakingProgress• In a lean transformation, question #1 is – whichactivities are value-creating and which are waste?• In traditional business, value is created by deliveringproducts or services to customers• In a startup, the product and customer are unknowns• We need a new definition of value for startupsMeasure of Progress  Validated Learning:Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty.
  • PROBLEM KNOWN – SOLUTION KNOWN WaterfallPROBLEM KNOWN – SOLUTION UNKNOWN AgilePROBLEM UNKNOWN – SOLUTION KNOWN StupidPROBLEM UNKNOWN – SOLUTION UNKNOWN Lean
  • WaterfallapproachUnit of progress Advancetonextstep
  • Unit of progress Working software
  • Unit of progress ValidatedLearningaboutCustomers ($$$)Weiterativelylearnwhatcustomersvalue more, so we can improveourdevelopmentprocessbyfocusingonvalue and removingwaste,Thusadaptingproductto real customerneeds.
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