Your SlideShare is downloading. ×
0
southwest wiki case analysis
southwest wiki case analysis
southwest wiki case analysis
southwest wiki case analysis
southwest wiki case analysis
southwest wiki case analysis
southwest wiki case analysis
southwest wiki case analysis
southwest wiki case analysis
southwest wiki case analysis
southwest wiki case analysis
southwest wiki case analysis
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

southwest wiki case analysis

458

Published on

Published in: Business
1 Comment
0 Likes
Statistics
Notes
  • Great presentation - wuld you mind sharng? r.branch@comcast.net
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
458
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
1
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Southwest Airlines Sandra Guzman Lisa Ikkanda Laura Lopez Gerame Wong Dr. Chandler - MGMT 449 Summer 2012, Tuesday, Wednesday, Thursday 8:00 a.m. Case Analysis
  • 2. Problem • What recommendations would we make to Southwest CEO Gary Kelley after the acquisition of AirTran for the Company to remain successful heading into 2011?
  • 3. Recommendation 1 • Choose a company strategy that best executes the goals and objectives of Southwest Airlines after comparing the strategies of AirTran and Southwest • Rationale: It is crucial to keep only one strategy to avoid decision making dilemma. • Objective: Strategy decision making will take 3–5 years. Building an Organization Capable of Good Strategy Execution
  • 4. Execution • Step 1: Put together a talented management team. • Step 2: Allocate sufficient resources. • Step 3: Institute policies and procedures. • Step 4: Strategy needs to relate to Southwest culture.` • Step 5: Strategy needs to support Southwest organizational structure. • Step 6: Exercise strong leadership. • Step 7: Employee decision-making authority. • Step 8: Install information and operating systems. • Step 9: Tie rewards and incentives to the strategy. Recommendation 1
  • 5. Recommendation 2 • Implement the best practice operational activities among AirTran and Southwest that will help Southwest maintain low-cost leadership and high employee and customer satisfaction. • Rationale: Effective operational strategies will improve Southwest Airlines’ core competency • Objective: Execute within 3 years after acquisition Managing Internal Operations
  • 6. Execution • Step 1: Measure effectiveness • Step 2: Select the most effective (Voting Process) • Step 3: Create and improve policies & procedures • Step 4: Implement best practice operational activities • Step 5: Re-evaluate effectiveness Recommendation 2
  • 7. Recommendation 3 • Integrate AirTran Company into the Southwest culture • Rationale: Southwest is a more established airline and is the low-cost leader in the industry • Objective: Focus on teaching AirTran employees about the culture within 3–5years Corporate Culture and Leadership
  • 8. Execution • Step 1: Compare and contrast the core competency for both companies • Step 2: Identify actions and behaviors for the new culture • Step 3: Identify problems and find solutions about Company policies, operations, or management • Step 4: Identify and execute visible and forceful actions Recommendation 3
  • 9. Figure 12.2 Steps to Take in Changing a Problem Culture (p. 406) Step 1 Step 3 Step 2 Step 4 Compare and contrast the core competency of both companies Compare and contrast effective strategies and key success factors for both companies Substantive: Attend Southwest’s University for People Symbolic: Hold ceremonial events (annual awards banquets) Employee feedback through blog (Nuts about Southwest) and annual surveys Keep employee morale high Provide excellent customer service Be the industry leader of low-fares
  • 10. Culture of Southwest Warrior Spirit • Work Hard • Desire to be the best • Be courageous • Display urgency • Persevere • Innovate Fun-LUVing Attitude • Have FUN • Don’t take yourself too seriously • Maintain perspective • Celebrate successes • Enjoy your work • Be a passionate Teamplayer A Servant’s Heart • Follow The Golden Rule • Adhere to the Principles • Treat others with respect • Put others first • Be egalitarian • Demonstrate proactive • Customer Service • Embrace the SWA Family
  • 11. Culture of AirTran Our Guiding Principles • Safety • Courtesy • Pride • Teamwork • Innovation • Cleanliness • Anticipation • Results Our Values • A total commitment to safety • Compliance with regulatory standards • Technical excellence and continuous learning • Honesty, trust and integrity • Respectful responsibility for resolving issues • Acting with purpose and urgency • Hard work • Fun • Profit
  • 12. Conclusion • The success of the acquisition will be based on how they implement our recommendations. – Building an organization capable of strategy execution. – Managing internal operations. – Integrate into one corporate culture and leadership style.

×