Goal Oriented Design Tradigital Communications Online Marketing Agency SEO/Marketing Website Packages  For small businesse...
Design to a Successful Website <ul><li>Designing websites isn’t a generic process </li></ul><ul><ul><li>There are many dif...
Successful Website Goals <ul><li>Most ways that designers think of websites are really goals or purposes of the site. </li...
Successful Website Goals <ul><li>Understanding how to utilize these goals is paramount to a successful website. </li></ul>...
An Example: Eddie Bauer Eye Path Branding Incentive Hero Image Secondary CTAs 05/28/10 ©Tradigital Communications 2010
Eddie Bauer Goals: Space Devoted Branding 5% Incentive 10% Hero Image 55% Secondary CTAs 30% 05/28/10 ©Tradigital Communic...
What are Eddie Bauer’s Goals <ul><li>Based on Space Used </li></ul><ul><ul><li>Hero Shot 55% </li></ul></ul><ul><ul><li>Se...
Eddie Bauer Goals: Spot Color  05/28/10 ©Tradigital Communications 2010
Eddie Bauer Goals: Spot Color <ul><li>Of all the orange on the site (spot color) more than 90% of it is an action item dev...
Eddie Bauer: Bringing it all together <ul><li>Eddie Bauer devotes a large amount of space to its “Hero Shot” </li></ul><ul...
Eddie Bauer: Bringing it all together <ul><li>Eddie Bauer’s use of spot color in this case is to show many different ways ...
Eddie Bauer: Bringing it all together <ul><li>With the large devotion to the product hero shot and the many different entr...
Design and Goals <ul><li>So far we have looked at just one design tool in terms of goal oriented websites: </li></ul><ul><...
Our Designers <ul><li>Our designers have a perfect understanding of visual concepts and look forward to working with you t...
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Tradigital Goal Oriented Design 1 Linled In Presentation

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A Design Oriented website should be the Key to our Online Marketing Strategy,along with along with content and optimization.

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  • Tradigital Communications helps small business owners market their businesses effectively with Online Marketing strategies in the Chicago area. We also work directly with clients or provide background support to traditional advertising agencies.
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Tradigital Goal Oriented Design 1 Linled In Presentation

  1. 1. Goal Oriented Design Tradigital Communications Online Marketing Agency SEO/Marketing Website Packages For small businesses However, let us start with Websites 05/28/10 ©Tradigital Communications 2010
  2. 2. Design to a Successful Website <ul><li>Designing websites isn’t a generic process </li></ul><ul><ul><li>There are many different ways to think about web design </li></ul></ul><ul><ul><ul><li>Story Telling </li></ul></ul></ul><ul><ul><ul><li>Informing </li></ul></ul></ul><ul><ul><ul><li>Highlighting Products </li></ul></ul></ul><ul><ul><ul><li>Gathering Leads </li></ul></ul></ul><ul><ul><ul><li>Promotion </li></ul></ul></ul>05/28/10 ©Tradigital Communications 2010
  3. 3. Successful Website Goals <ul><li>Most ways that designers think of websites are really goals or purposes of the site. </li></ul><ul><ul><ul><li>Story Telling (informing a user of a company history) </li></ul></ul></ul><ul><ul><ul><li>Informing (announcing a company’s existence) </li></ul></ul></ul><ul><ul><ul><li>Highlighting Products (showing what is for sale) </li></ul></ul></ul><ul><ul><ul><li>Gathering Leads (expanding the demographic of the company) </li></ul></ul></ul><ul><ul><ul><li>Promotion (announcing new branches, products, ect.) </li></ul></ul></ul>05/28/10 ©Tradigital Communications 2010
  4. 4. Successful Website Goals <ul><li>Understanding how to utilize these goals is paramount to a successful website. </li></ul><ul><li>The following is a visual analysis of two of the country’s largest companies. </li></ul><ul><li>We will observe: </li></ul><ul><ul><li>Eye Paths </li></ul></ul><ul><ul><li>Space Used (or Real Estate on a page) </li></ul></ul><ul><ul><li>Spot Color </li></ul></ul>05/28/10 ©Tradigital Communications 2010
  5. 5. An Example: Eddie Bauer Eye Path Branding Incentive Hero Image Secondary CTAs 05/28/10 ©Tradigital Communications 2010
  6. 6. Eddie Bauer Goals: Space Devoted Branding 5% Incentive 10% Hero Image 55% Secondary CTAs 30% 05/28/10 ©Tradigital Communications 2010
  7. 7. What are Eddie Bauer’s Goals <ul><li>Based on Space Used </li></ul><ul><ul><li>Hero Shot 55% </li></ul></ul><ul><ul><li>Secondary CTAs 30% </li></ul></ul><ul><ul><li>Incentive 10% </li></ul></ul><ul><ul><li>Branding 5% </li></ul></ul>05/28/10 ©Tradigital Communications 2010
  8. 8. Eddie Bauer Goals: Spot Color 05/28/10 ©Tradigital Communications 2010
  9. 9. Eddie Bauer Goals: Spot Color <ul><li>Of all the orange on the site (spot color) more than 90% of it is an action item devoted to moving customers into the site further. </li></ul>05/28/10 ©Tradigital Communications 2010
  10. 10. Eddie Bauer: Bringing it all together <ul><li>Eddie Bauer devotes a large amount of space to its “Hero Shot” </li></ul><ul><ul><li>A Hero Shot is a design term used to describe a main image of a site. </li></ul></ul><ul><ul><li>The Photograph shows an ideal scene with people living their lives in everyday Eddie Bauer clothing. </li></ul></ul><ul><ul><li>They want to highlight how wearing their clothing can relate to status. </li></ul></ul>05/28/10 ©Tradigital Communications 2010
  11. 11. Eddie Bauer: Bringing it all together <ul><li>Eddie Bauer’s use of spot color in this case is to show many different ways for people to enter the site. </li></ul><ul><ul><li>Using language like “FREE”, “2Days Only” and “Limited Time” along with spot color on the site makes users feel a time component to act along with the action items. </li></ul></ul>05/28/10 ©Tradigital Communications 2010
  12. 12. Eddie Bauer: Bringing it all together <ul><li>With the large devotion to the product hero shot and the many different entry points to the site, Eddie Bauer’s main goal is to get people into their secondary pages and start looking at the products they have to offer. A good common goal for a retailer of their size. </li></ul>05/28/10 ©Tradigital Communications 2010
  13. 13. Design and Goals <ul><li>So far we have looked at just one design tool in terms of goal oriented websites: </li></ul><ul><ul><li>Spot Color </li></ul></ul><ul><ul><li>Space Used (Real Estate) </li></ul></ul><ul><li>Tradigital Communications can offer you much more than just that </li></ul><ul><li>We specialize in goal oriented design </li></ul><ul><li>Using a good understanding of visual concepts a well designed website can double or even triple your ROI . </li></ul>05/28/10 ©Tradigital Communications 2010
  14. 14. Our Designers <ul><li>Our designers have a perfect understanding of visual concepts and look forward to working with you to determine your goals for your website, how best to complete those goals and even a competitor assessment of local businesses’ websites. </li></ul><ul><li>We look forward to working with you to achieve your goals for the future. </li></ul>05/28/10 ©Tradigital Communications 2010

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