Marketing brands
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Marketing brands

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Marketing brands Presentation Transcript

  • 1. Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers
  • 2. Two companies join to create a new product carrying both their brands. Co-Branding
  • 3. products that carry the name of the manufacturer
  • 4. products that carry the name of the seller, not the manufacturer Private Branding
  • 5. A brand name over which the original owner has lost exclusive claim because all offerings in the associated class of products have become generally known by the brand name (usually that of the first or leading brand in that product class). E.g. Xerox is the company “photocopy” is the generic name,