Hotel booking opportunities
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    Hotel booking opportunities Hotel booking opportunities Presentation Transcript

    • Hotel bookingopportunitiesGéraldine ARTIGNYFor session 2
    • Why develop new bookingopportunities is important? With the new digital technologies development, people have changed their consumption modes. The consumer can get the information anywhere, at any time, with anydevice. From the hotels and travel agencies point of view, it is question about innovation, stay competitive and increase the revenue thanks to differents strategies.
    • How to get bookingopportunities? There are various types of getting hotel booking opportunities: On-lineor not travel agencies, Hotel Websites Mobile phone application Brand portals
    • Direct booking through hotelwebsite – best available ratefor consumers • Can be an good solution for hotels chain for having more visibility. • But for independant hotels, it can be a non- rentable solution, beacause of the risk for not appear on the top in a search engine
    • OTA’s Canbe an expensive solution for independent hotel Theprice for the customer can also be too much expensive,
    • OTA’S  Easyto use, with best available rate and discount prices
    • Mobile apps Provide to the consumer an easy and fast way to book a room, Booking opportunity adapted to the new consummers modes which is becoming mobile
    • Mobile Apps
    • Reverse auction sites Cheap hotel deals Attractive prices
    • Facebook fan page Verygood solution for independant hotels. Cheaper than a web site, more interactive and increase the visibility to others facebook’s users
    • Thanks for your attention