Connected concepts v1.0 - Node1

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Presentation about the converging of mobile, payments and location based marketing. Concepts such as Uber and Taskrabbit are discussed. And a parallel with the new technology iBeacon is introduced.

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Connected concepts v1.0 - Node1

  1. 1. Connected concepts Trends and cases Nov. 8, 2013 Version 1.01 © Node1
  2. 2. Content • • • • • Connected concepts Impact on types of Mobile Payments Case: Uber Case: TaskRabbit Competition benchmarks 2
  3. 3. Connected concepts
  4. 4. SoLoMo: Consumer drivers 4
  5. 5. Social Local Mobile • • • Social network – Check, with others, before buying, entering, walking in to.. – The taxi, restaurant, location, people, events, movie Location based – Ubiquitous use of smartphone creates easy access of location based information and payments – Sensors will grow an Internet of Things economy. Taxi‟s, people, location, restaurant, ticketing etc. Mobile payments / commerce – Mobile commerce is growing rapidly, 100+% annually – 35% of visitor traffic now is through Tablet / Smartphone 5
  6. 6. Initiatives $250 mio+ funding by Bezos, Goldman Sachs, Google (series C) $15 mio+ funding $26 mio+ funding by Braintree (PayPal) 6 Source: http://www.crunchbase.com/
  7. 7. So what is the big deal about ‘Uber’? If you think of Uber as… town car company operating in a few cities, it is not big. a dominating and even growing the town car market in dozens of cities, it gets bigger. delivering both people as well as things (packages, dry cleaning, groceries) it gets even larger. a giant supercomputer orchestrating the delivery of millions of people and items all over the world, you get what could be one of the largest companies in the world. (source: Quora)
  8. 8. Mobile Commerce:
Innovation into physical world 8 Source: Gartner, IDC, Forrester
  9. 9. Impact on
types of Mobile Payments 9
  10. 10. Mobile Payments Source: Innopay Transaction Context Model, 2010
  11. 11. Mobile Payments in Exponential Phase • Mobile transactions will account for 4% of all credit- and debit card volume. • The numbers seem low, but for the last five years mobile transactions have experienced 118% annual average growth in the U.S. alone. 11 Source: http://www.businessinsider.com/mobile-will-shape-commerce-and-payments-2013-10
  12. 12. Location Based Payments 12
  13. 13. Summarized • Making Things available, not previously addressable, by consumers • “The Internet of Things” (IBM) • Uber does this with luxury cars (today) • TaskRabbit with human capacity • Crossover from virtual to physical presence payments. iBeacon, PayPal Beacon (coincidentally the same word „Beacon‟ is used) 15
  14. 14. Case: Uber
  15. 15. Uber concept • Many to many „things‟ broker • Taxi capacity • Marketplace functionality • Price varies with available capacity • “Surge” rates • Taxi capacities can easily signin and sign-out to marketplace by app (Mobile First)
  16. 16. Uber concept • A first real instance of organizing things by mobile • It is an online marketplace of real time assets and capacities, which happen to be luxury cars 18
  17. 17. Uber Technology Stack • JavaScript • Python (Pyramid and Flask frameworks) • Node.js • Backbone.js • PostgreSQL • iOS / Java for iPhone / Android apps • Modern web based technologies, with ditto programmers and web based attitude. 19
  18. 18. Case: TaskRabbit
  19. 19. TaskRabbit concept • Many to many „things‟ broker • Human capacity • Marketplace functionality • Prices are consumer driven • People can easily sign-in, sign-out of marketplace by app (Mobile First)
  20. 20. Benchmark
  21. 21. Payment models used
by new initiatives • Easy on boarding of credit cards – card.io API (used by Uber) • Marketplace mechanism for suppliers of model – Braintree marketplace (TaskRabbit, Uber -partly) 23
  22. 22. Credit Card on boarding Web developers do not like marketing. They like easy and modern type of integration 24
  23. 23. Uber and TaskRabbit:
Braintree marketplace 25
  24. 24. Sarphatistraat 370 | 1018 GW | Amsterdam | the Netherlands Contact us at: info@node1.com twitter.com/Node1com +31 20 262 0224

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